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Semrush Vs. Surfer SEO: A Comparative Analysis in 2024

Semrush Vs. Surfer SEO Featured Image

Semrush and Surfer SEO are SEO tools with similar features. They are well-known and are used by thousands of individuals and organizations across the globe.

Throughout a decade of working as an SEO expert, I have used both solutions, and I will reveal their main features, pros, and cons that can help you make the best decision for your business.

Quick Summary

  • Semrush has reports and features designed to help marketers climb up the SERPs.
  • Surfer SEO offers organic keywords to help boost the quality of your content so that it can compete favorably with those of your competitors.
  • You can use Surfer SEO and Semrush Integration to improve your link-building strategy and achieve better SEO results.

What Is Semrush?

Semrush is an all-in-one SEO software that individuals and businesses use to promote their online presence and gain insights into current marketing trends in the internet space.

Semrush started in 2008 as a small group of SEO and IT specialists. Today, it has evolved into a platform with a database of 20 billion keywords used by individuals and major companies across the globe.


What Is Surfer SEO?

Surfer SEO is an SEO tool that provides solid strategies to boost your website’s organic traffic, increase its online visibility, and improve its rank on SERPs.

This tool also provides relevant keywords and ensures that your web content implements them and is well-optimized and structured.

Surfer SEO began as an in-house tool, but today it has become a household name in the global marketing community, trusted by world-renowned corporations and individuals.

Keyword Research


Semrush offers free tools such as the “Keyword Magic Tool” which delves into keyword research and analysis to help you build your SEO strategy to have the edge over your competitors.

Semrush Keyword Magic Tool

When you use the Keyword Magic Tool to search for a keyword, you will see related keywords and top domains that were focused on that keyword and had a PPC ad running for over 12 months.

You will also be able to see the amount of ad traffic, the ad traffic price, and the total number of ads for that keyword.

This will help you decide whether to focus your content on that keyword for better results.

Surfer SEO

With Surfer’s keyword research tool, you can discover solid topic clusters based on the primary keyword you are working with. This helps build your site’s authority and is trusted more by search engines such as Google.

This keyword research tool can also be used to develop a successful content strategy and content your audience will be attracted to.

It eliminates the need for manual keyword research and prevents writer’s block, giving you new ideas at every opportunity.

SEO Audit


Semrush has a free SEO audit tool that you can use to detect issues within your website and get them fixed appropriately.


You can also use this tool to collect technical SEO reports showing if your website is crawlable and determine your site’s performance and internal linking issues.

The Semrush SEO audit tool can help check your multilingual website to see if its “hreflang” tags are implemented correctly so that Google can showcase the right version of your website to the audience.

Surfer SEO

Surfer SEO has an SEO audit tool that detects SEO errors such as missing backlinks, slow page speeds, and low keyword density and gets them corrected.

The fun part of this tool is that you do not need any skill since the whole process is automated and takes less than a minute to complete your website audit.

With this tool, you can also discover crucial keywords lacking in your content, perform competitor analysis, get pointers to improve your content structure, and monitor your competitors to get reliable data.

Website Monitoring

Surfer’s SEO audit tool will also crawl relevant pages on your website and give you suggestions on related pages that you should link to.

Content Writing And Optimisation


Semrush has two content writing and optimization tools: the SEO writing assistant and the SEO content template.

The SEO writing assistant will ensure that your text is readable and that your tone of voice aligns with your content strategy in Google Docs.

With the help of the SERP Analyzer, the SEO content template will guide you through creating winning content and ensure that you use the target keywords accordingly.

Surfer SEO

Surfer SEO’s content editor tool structures your article and ensures you use the relevant keywords.

Surfer Content Editor Tool

You will also be shown a content score, showing how well-optimized your on-page content is.

This content editor tool can perform other tasks, such as checking for plagiarism and generating unique headlines for your content.



Semrush has three different pricing plans, which you can subscribe to monthly. These pricing packages begin with the pro plan at $119.95 per month, the guru plan at $229.95 per month, and the business plan at $449.95 per month. You also get to save up to 17% if you pay annually.


Surfer SEO

Surfer SEO has four pricing plans, which you can subscribe to monthly. The first is the basic plan at $49 per month; the second is the pro plan at $99 per month; and the third is the business plan at $199 per month.


The final pricing plan is the enterprise plan for individuals and businesses with very high content needs and will require you to contact the sales team for a price tag.

Evergreen content serves to generate organic traffic for your site for the long term, as this content remains highly relevant to your brand. In addition, it’s foundational to your larger content marketing strategy and becomes the landing place for most of your campaigns.– Alex Valencia, SEO Expert and Director of Business Development at We Do Web

Frequently Asked Questions (FAQs)

Can I Use Surfer SEO For Free?

Yes, you can use Surfer SEO for free. However, after some time, you will be required to subscribe to any of its plans if you want access to its advanced features.


What Is the Ideal Content Score For Surfer SEO?

The ideal content score for Surfer SEO is between 67 and 100, as this indicates optimum quality and relevance.

How Many Domains Can I Add to Semrush?

You can add up to 30 domains to Semrush. However, if you try to add more, you will see their results, but they won’t be included on your dashboard once you refresh.

Get Semrush or Surfer SEO For Your Website Today

Semrush and Surfer SEO are among the very best when it comes to achieving solid SEO results.

They are highly reliable and effective at ensuring that your website has no technical SEO issues and maintains high performance.

However, I recommend Semrush because it is more versatile and pays attention to other aspects, such as advertising and social media marketing, neglected by Surfer SEO.

It integrates all the most important aspects for a solid performance and ensures you are putting out high-quality content.

Our #1 Recommendation: Ahrefs

  • Editor's Choice
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Key Features:
  • Reliable data trust
  • Website audit
  • Competitive analysis
  • Backlink analysis
  • Content discovery
  • On-page SEO
  • Educational resources

Article by

Matt Diggity

Matt is the founder of Diggity Marketing, LeadSpring, The Search Initiative, The Affiliate Lab, and the Chiang Mai SEO Conference. He actually does SEO too.

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"One of the most effective SEOs I've ever met"- Cyrus Sheppard

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