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Thinkific vs Kajabi (2024) Ultimate Comparison

Thinkific Vs. Kajabi Featured Image

In the ever-expanding world of online education and digital entrepreneurship, choosing the right platform to host and sell your online courses is crucial for success.

With various options available, two popular platforms have emerged, Thinkific and Kajabi. 

With my background as an SEO expert delving into online education, I understand the importance of making an informed decision when selecting the platform that will power your online course business.

After months of testing them, I will delve into the world of Thinkific and Kajabi, exploring their unique offerings and features.

What Is Thinkific?

Thinkific is an online course platform enabling users to create, market, and sell online courses.

Thinkific Homepage

It is a powerful and user-friendly learning management system (LMS) that empowers educators, entrepreneurs, and businesses to share their knowledge and expertise with a global audience.

With Thinkific, course creators can easily build and customize their course content using a variety of multimedia elements, such as videos, quizzes, PDFs, and more.

The platform offers a range of tools and features to create engaging and interactive learning experiences for students.

What Is Kajabi?

Kajabi is an all-in-one platform designed for entrepreneurs, content creators, and online businesses to easily create, market, and sell digital products and online courses. 

Kajabi Homepage

It provides a suite of powerful tools and features that streamline the entire process of building and managing an online business, making it a popular choice for individuals and businesses looking to monetize their knowledge and expertise.

With Kajabi, users can create online courses and host them, as well as membership sites, webinars, and digital products, all within a single platform.

The platform offers a user-friendly interface that allows course creators to easily design and customize their content, utilizing various multimedia elements like videos, quizzes, assessments, and more.

Ease Of Use Comparison


Thinkific is renowned for its user-friendly interface and intuitive course creation process. As a user, I found the platform easy to navigate, allowing me to upload course content and multimedia elements effortlessly.

Ease of Use

The drag-and-drop functionality made arranging and organizing course modules simple, ensuring a seamless learning experience for my students.

Thinkific’s step-by-step course setup guides and helpful prompts further enhanced the ease of use, making the entire process from course creation to publishing smooth and efficient.

The platform’s user-centric design and accessible features enable educators and entrepreneurs to focus on delivering valuable content to our audience without being hindered by technical complexities.


Kajabi boasts a user-friendly interface that simplifies the course creation and marketing process. From my experience, Kajabi’s platform is intuitive and well-organized, making it easy to design and customize online courses. 

User Friendly

The ability to build a fully branded website within Kajabi further enhanced its ease of use, allowing me to showcase my courses seamlessly.

While both Thinkific and Kajabi are user-friendly, Kajabi’s all-in-one approach stands out for its convenience. 

Unlike Thinkific, Kajabi provides a broader range of tools, including marketing automation and website building, all integrated into one platform.

Winner: This experience streamlines my workflow and reduces the need for external tools, making Kajabi a top choice for those seeking a comprehensive and user-friendly platform to manage their online business.

Sales And Marketing Features Comparison


Thinkific, an online course platform, offers a variety of sales and marketing features to help you sell online courses.


Here are some of the key features:

  • Course sales pages: Thinkific provides customizable course sales pages where you can showcase your course content, include testimonials, and highlight the benefits of your course. These pages are designed to convert visitors into students.
  • Email marketing: Thinkific allows you to send targeted emails to your students based on their progress, enrollment, and other behaviors. You can also integrate Thinkific with popular email marketing tools like Mailchimp and ConvertKit for more advanced email marketing campaigns.
  • Coupons and promotions: You can create and distribute coupon codes for your courses. This can be a great way to incentivize enrollment and increase sales.
  • Analytics and reporting: Thinkific provides detailed analytics and reporting tools. You can track course sales, student progress, and more. This data can be used to make informed decisions about your marketing strategy.
  • Memberships and bundles: You can bundle multiple courses together or create a membership site where students pay a recurring fee for access to your content.


Kajabi is a comprehensive platform that offers a variety of sales and marketing features designed to help businesses sell their products and services online. Here are some of the key features:

  • Email marketing: Kajabi provides a robust email marketing system. You can create and send emails with beautiful templates, track open rates and click-through rates, segment your audience, and automate your email campaigns.
  • Sales funnels (pipelines): Kajabi includes a feature called “Pipelines” which is essentially a built-in sales funnel builder. This allows you to create a series of web pages and emails that guide a potential customer toward a purchase.
  • Landing page: Kajabi offers a variety of customizable landing page templates. These can be used to promote products, capture email addresses, and more.
  • CRM (customer relationship management): Kajabi provides a CRM system that allows you to track your customers’ information and their interactions with your business. This can be useful for understanding your customers’ behavior and tailoring your marketing efforts accordingly.
  • Marketing automation: Kajabi allows you to automate various aspects of your marketing. For example, you can set up automatic email sequences triggered by certain actions (like a customer making a purchase).
  • Analytics and reporting: Kajabi provides detailed analytics and reporting tools. You can track sales, website traffic, customer behavior, and more. This data can be used to make informed decisions about your marketing strategy.
Winner: Both Kajabi and Thinkific online course platforms offer robust sales and marketing features, but if you’re looking for a platform where you can manage almost all aspects of your online business, including website creation, course hosting, email marketing, and sales funnels, Kajabi is the better choice. 

Analytics And Reporting Comparison


Thinkific provides a range of analytics and reporting features that allow course creators to track and measure the success of their courses.

Analytics image

Here are some of the key features:

  • Course progress reports: Thinkific allows you to track your students’ progress through your courses. You can see which lessons they’ve completed, how much time they’ve spent on the course, and their quiz scores. This can help you identify where students might be struggling and need additional support.
  • Sales and revenue reports: Thinkific provides detailed reports on your course sales and revenue. You can see how many courses you’ve sold, how much revenue you’ve generated, and which courses are the most popular. 
  • Student engagement reports: Thinkific provides reports on student engagement, including how often they log in, how much time they spend on the platform and their activity levels. 
  • Quiz and survey reports: If you include quizzes or surveys in your courses, Thinkific provides reports on your students’ performance. You can see their scores, which questions they got wrong, and their responses to survey questions. 
  • Completion rates: Thinkific allows you to track completion rates for your courses. This can help you understand how many students are completing your courses and where others might be dropping off.


Here are some of the analytics and reporting key features:

  • Dashboard overview: Kajabi provides a dashboard that gives you an overview of your business performance. You can see metrics like total revenue, active subscriptions, and net revenue.
  • Sales reports: Kajabi offers detailed sales reports that show you how much revenue you’re generating from your courses, products, and memberships. 
  • Customer reports: Kajabi provides detailed information about your customers. You can see who your most valuable customers are, track their purchase history, and see their lifetime value.
  • Website analytics: Kajabi provides analytics for your website, including page views, opt-ins, and conversion rates. 
  • Marketing analytics: Kajabi offers analytics for your marketing campaigns, including email open rates, click-through rates, and conversion rates. This can help you understand the effectiveness of your marketing efforts and optimize your campaigns.
  • Video analytics: If you host videos on Kajabi, you can see detailed analytics about video views, play rate, and engagement. 
Winner: Kajabi provides a more comprehensive suite of analytics and reporting tools, including detailed sales reports, customer reports, website analytics, marketing analytics, video analytics, and affiliate reports.

So far technology has hardly changed formal education at all. But a lot of people, including me, think this is the next place where the Internet will surprise people in how it can improve things—especially in combination with face-to-face learning.
– Bill Gates, Co-founder of Microsoft

Pricing Comparison



Thinkific offers four pricing plans to cater to a variety of needs, from beginners to established businesses.

  • Free plan: For $0 per month, you get access to create one course and one community with two spaces. You can enroll an unlimited number of students and won’t be charged any transaction fees. Support is available via email for the first 30 days and through a chatbot. 
  • Basic plan ($36): The Basic plan offers unlimited courses, one community with five spaces, and one administrator. It includes all the features of the Free plan, plus a custom domain, coupons and discounts, and affiliate selling. You also get access to Thinkific’s Accelerator Program and live chat support.
  • Start plan ($74): The Start plan provides all the features of the Basic plan, plus additional tools to enhance student engagement. These include assignments, bundles and add-on packages, memberships and payment plans, live lessons, advanced course-building options, and advanced website code editing. You also get access to the Thinkific Mobile app.
  • Grow plan ($149): The Grow plan is designed to help you expand your online business. It includes all the features of the Start plan, plus the ability to remove Thinkific branding, use a bulk student emailer, perform bulk enrollments, and access the API. You can create unlimited courses, have three communities with 20 spaces each, and have two administrators. Phone and priority email support are also included.

They also offer a 30-day money-back guarantee.


Kajabi offers three pricing plans, each designed to cater to different stages of business growth.

  • Basic plan ($149): The Basic plan is designed to help you get your business up and running. It includes three products and three funnels, unlimited landing pages, and unlimited marketing emails. You can have up to 10,000 contacts and 1,000 active customers. You also get access to 24/7 chat support.
  • Growth plan ($199): The Growth plan is the most popular plan and is designed to help you expand your offerings and grow your audience. It includes 15 products and 15 funnels, unlimited landing pages, and unlimited marketing emails. You can have up to 25,000 contacts and 10,000 active customers. 
  • Pro plan ($399): The Pro plan is designed to help you scale your business and your team with advanced features. It includes 100 products and 100 funnels, unlimited landing pages, and unlimited marketing emails. Additional features include an affiliate program, advanced automation, the ability to remove Kajabi branding, and a custom code editor.

Kajabi also offers a 14-day free trial, and all plans come with a 0% transaction fee, meaning Kajabi doesn’t take a cut of your sales.

Winner: Comparing Kajabi and Thinkific, Thinkific stands out as the winner, offering more affordable and competitive prices.

Thinkific Vs. Kajabi: Which Platform Is Better?

Both Thinkific and Kajabi have their own strengths and can be great platforms for your online courses.

Thinkific excels in user-friendliness and customization, while Kajabi offers an all-in-one course creation and marketing solution. 

However, I would like to introduce you to Kartra, an even more powerful option. Kartra goes beyond course creation, providing a comprehensive suite of tools for email marketing, sales funnels, and membership sites. 

With Kartra’s intuitive interface and advanced marketing automation, managing your online course business becomes more efficient.

If you’re looking for a unified and robust platform that streamlines all aspects of your online business and enables effective cross-selling, Kartra may be the ideal choice.

Our #1 Recommendation: Kartra

Kartra Logo Small
  • Editor's Choice
Overall Rating:

Customer Support

Value for money


Easo of use

Key Features:
  • Kartra Page Builder
  • Sales Funnels
  • Analytics And Reporting
  • Helpdesk And Customer Support
  • Automation

Article by

Matt Diggity

Matt is the founder of Diggity Marketing, LeadSpring, The Search Initiative, The Affiliate Lab, and the Chiang Mai SEO Conference. He actually does SEO too.

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"One of the most effective SEOs I've ever met"- Cyrus Sheppard

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