How Much for a Website Domain: What You Should Spend

How Much For A Website Domain

Website domains are the foundation of a site. They’re a website’s address and the name linked to your site.

Domain names don’t all cost the same amount though. Instead, they come at different costs that you should be aware of.

If you’re planning to have a website for your business, or for personal uses, you need to know what you should spend. Learn all about domain costs and how to get a new domain for whatever you need it for.

How Much Does a Website Domain Cost?

When you become a domain owner you’ll spend between $10 and $20 on average per year to keep the domain.

Domain cost

Domain registrars license names to users and they charge different fees depending on the domain extension you choose to go with, as well as factors such as privacy protection, email support, and multi-year registration.

Unexpected Costs

When obtaining a domain name there are several unexpected costs you’ll likely encounter. Some domain registrar companies charge a small ICANN fee to cover their annual registration costs.

ICANN

This fee should be minimal, but some companies charge more than others. Most registrars or web hosting companies require an added fee for whois protection to privately register your name as well if you want to avoid giving visitors access to your personal information.

Consider Renewal Costs

Domain registration seems incredibly affordable when working with many companies because it’s common to receive a discount during your first year of registering a new name.

It’s important to pay attention to auto-renew fees that come with a domain registration.

Domain Renewal

Most companies automatically charge the next-years renewal fee when your time runs out, and renewals are often at a higher rate.

When working with a domain company, consider registering for multiple years to reduce your subscription costs.

You should look closely at renewal costs as well and verify that the renewal is $20 or less to avoid spending more than necessary for your domain name.

Get Privacy Protection

Privacy protection is a powerful upgrade that comes from different registrars you might register with. Normally, when you register a new domain name you must provide your phone number, name, and address.

Adding privacy protection prevents all that information from being displayed publicly in the whois database for anyone to look up. If you want to keep your identity a secret, you will have to pay a privacy fee each year as well as a renewal fee.

Domains for Email

Basic domain names don’t include support for a business email address. If you want to appear more professional you will have to pay extra to get a business email domain that’s connected to your registered domain.

Email Accounts Illustration

You can obtain this service through a hosting provider, but you can also obtain it through outside sources such as Google or Microsoft. Look at the costs and services associated with a business email and work with the provider that offers you the best deal overall.

Premium Domain Name Costs

A domain name is like an identity for your business, or for whatever the purpose of your website is.

For this reason, it’s helpful to choose a name that’s memorable, short, and easy to spell.

Memorable Domain Name

Some business owners are willing to spend a large amount of money to acquire premium domain names.

These are domains that are being sold by a private owner. If you want to buy a domain name from an individual you can expect to spend extra money to acquire the ability to use the name.

Exclusive names can be sold for thousands of dollars, but you might find a name you love for less than $100. Domain auction sites offer you the chance to bid on exclusive names that are highly desirable if you want to get something memorable.

Domain Transfers

If you obtain a domain from an individual, you will have to get the name transferred from their registrar account to your own.

This typically comes with a small transfer fee.

Some registrars demand a one-year renewal fee at the time of transfer as your only cost.

hostgator domain transfer

If you’re tired of using a specific domain registrar you can transfer a domain you own from one registrar to another using this same process.

Put in a transfer request with the company, tell them where to send the domain, and work with the new registrar to have the name moved.

Reduce Costs With a Multi-Year Subscription

If you’re planning to keep a specific domain name for many years after initially registering it, you can lower your long-term costs by paying for multiple years at once. Auto-renewals that are charged annually have a higher price than you’ll pay for several years of renewals at once.

Multi-level Domain

When purchasing your domain from a registrar or hosting services look at the multi-year prices and purchase as much as 10 years at once to lower your long-term cost of ownership dramatically.

Most companies offer discounts for long-term renewal purchases, but different companies have different domain name costs, and it’s up to you to learn how the costs compare.

Where Can You Get a Domain?

Now that you know to expect a domain name to cost between $10 and $20 per year, it’s time to consider where to get your domain. If you’re in need of web hosting as well, you can work with a hosting company to obtain a domain and web hosting together.

Many host companies are willing to include a single domain renewal in the cost of a monthly or annual hosting plan.

If you already have a web hosting service, or you want to manage your domains separately from your web host, you can work with a registrar, such as NameCheap to register and renew all your domains in one central location.

Choosing a Domain Name

Selecting a domain name for your business is an important process.

The name you choose is how your potential customers will refer to your company.

When selecting a name you should be careful to choose something that’s short, easy to spell, related to your business and that includes your brand name preferably.

Domain Name Properties

If you’re starting a landscaping business, something simple like seattlelandscaping.com or seattlelawns.com would be an ideal option.

When you choose a name it’s important to avoid a name that’s already in use.

A domain registrar or a hosting provider will have a tool that helps you check domain availability.

Try and choose an available name that fits your business well.

If you can’t decide on a name that’s available you can try to purchase an existing name from the owner, or you can look through expired domain names for a more desirable option, but you will spend more money doing this.

Avoid Trademarks

It’s possible to purchase a domain name that includes another business’s brand name.

It’s important to try to avoid using a trademarked name in your domain if you can.

Trademark

Avoid choosing the same name as another business that’s in the same industry as you.

It’s likely fine to create a Hawk Landscaping domain name even if there is a Hawk Marketing company already, but you would run into issues if there’s an existing Hawk Landscaping company with a website.

Avoid trademarked names whenever possible and you’ll avoid potential lawsuits.

Choosing a domain name that matches another business could make it more difficult for you to rank for certain search terms as well, and that’s bad for business.

Does the Domain Name Impact SEO?

Years ago your domain name had a huge impact on SEO or search engine optimization. Choosing a name that included keywords in it helped with ranking for that term in search engines.

SEO Manager

Today that tactic isn’t very useful. Instead of worrying about creating a name with a specific keyword in it, choose a name that is easy to remember, clear and that goes well with your business or your service.

What if My Chosen Domain Name Is Taken?

Chances are good that the domain name you choose first is going to be taken. When that happens you can choose different domain names, or you can try and make a deal to purchase the name from the current owner.

It’s also possible to get some domain names that you’re interested in through expired domain companies. The domain name cost goes up significantly using this method compared to registering an unclaimed name.

Buying a Domain That’s Already Claimed

When you decide you need a domain that’s been claimed already, you must work out an arrangement with the current owner. Offer to pay the owner enough money to convince them to transfer the name into your ownership.

Domain Name Unavailable

This can be expensive or impossible depending on how the owner feels about giving up the name. This type of domain is known as an aftermarket domain.

Using Expired Domain Names

When the owner of a domain name stops paying the renewal fee for that domain, it becomes an expired domain. Many sites maintain a list of expired names that are available for purchase.

The domain name cost of these exclusive names is more expensive than new and available domains. It is possible to obtain a popular domain through an expired names service, such as GoDaddy Auctions though.

GoDaddy Auctions

This site enables you to purchase premium domains before they are available for other individuals to register. Many people will bid on the most popular names, so prepare to spend more to win a domain through an auction.

Domains and Web Hosting

Rather than obtaining your website domain name from a registrar, you can save money by having the domain name cost included with your web hosting plan.

Hostgator Free Domain

Many web hosting plans include single domain registration and renewal costs with the service cost, making this an affordable option.

Get a Domain Name Included

Before paying the domain name cost to one of the many domain registrars, check offers at web hosts. These top web hosting providers offer impressive domain deals with their service plans.

Why Own Multiple Domain Names

Along with considering domain registration costs for a single name, you should consider how much it will cost you to obtain several different names if you own a large business.

Many large companies purchase several relevant domain names with different extensions to protect their property and to help with search engine rankings.

Getting the .com, .org and .net versions of your chosen domain name can help users find you more easily. It might also be worth buying slight variations of your domain name to redirect visitors to your site if users accidentally type a different name into the search bar frequently.

Conclusion

Choosing the best top level domains for your business takes strategy.

You’ll spend time determining a name that fits your business well and that’s easy for customers to input.

The right domain name will help you build your business.

Website Builder

If your interested in learn more about web hosting and are looking for the best web hosting compaines for beginners check out our article The 7 Best Web Hosting Companies for Beginners.

Frequently Asked Questions (FAQs)

How Much Should You Pay for a Website Domain?

As a website owner purchasing a unique domain name, you should pay between $10 and $20 per year for your name to a domain name registrar.

What Hidden Fees Are There for a Website Domain’s Cost?

There are privacy protection fees to avoid the whois directory, as well as an ICANN fee, and a cost to transfer domains in some instances. You will also pay extra for business email accounts at your domain.

Do Premium Domain Names Cost More?

Yes, aftermarket domains or expired domain names cost more than an unused name. Some cost thousands of dollars to purchase.

Is a .Com Domain the Best Extension for Me?

The best extension for you depends on what your domain is for. For a business .com is often the best extension.

What Is A Domain Name?

You might decide to use .org for a nonprofit and .edu for an educational site.

How Much Does It Cost to Rent a Domain and Server for Website Hosting?

Web hosting and domain name costs vary based on the provider.

Simple hosting is very affordable and often less than $10 per month, but costs rise fast to support sites with many visitors or large file sizes.

How Much Should I Bid for a Website Domain?

If you are trying to obtain an expired domain you should bid as little as possible to get the name. Only spend hundreds or thousands on a name that’s essential to your business.

Otherwise, choose an option with domain availability that’s cheap.

How Much Is a Com Domain?

A .com domain costs between $10 and $20 for domain name registration and renewal at most providers if the name is available.

Matt-Author-Img

Article by

Matt Diggity

Matt is the founder of Diggity Marketing, LeadSpring, The Search Initiative, The Affiliate Lab, and the Chiang Mai SEO Conference. He actually does SEO too.

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