Diggity Marketing Blog: SEO Testing Results & Case Studies

First, the latest big core update has finished rolling out, and you’ll learn about everything that changed. Then, you’ll get a long breakdown of why SEO feels harder now, and fresh data on how well ChatGPT traffic converts.

In the next set of stories, you’ll learn what happened when one team outsourced all of its marketing to AI. You’ll also get data on how search is being remonitized, and discover why some analysts think the social media era of marketing is at its end.

At the end, you’ll get new insights from marketing pros covering, including theories on what hurts your visibility in AI results, and speculation on why Google may be intentionally wiping out top-of-funnel sites.Read More »Diggity Marketing News Roundup – March 2026 Read more »

Catch up now on all the biggest online marketing stories of the last month. In this month’s edition, you’ll get a mix of new research, major announcements, and in-depth analysis.

In the top marketing stories of the month, you’ll see the results of a huge LLM study, get advice from an SEO pro on how to start over with a new website, and explore an expert’s perspective on the (new) real source of topical authority.

The last month was also marked by earth-shaking announcements from the giants of online commerce. Google, OpenAI, and Meta all released statements that you’ll want to catch up on if you work with these platforms in any way. You’ll find them all here. Read more »

The last month was an intense one for online marketing. Not content to snooze through the new year, the biggest players in search, ads, and AI were busy posting updates that you may have missed. Catch up on all of them right here.

In the top headlines for the month, you’ll find out about the details of the latest broad core update, get some insight on why prompt tracking often fails, and learn what to do now that Google has intentionally cut news traffic in half.

After that, you’ll get Rand Fishkin’s perspective on the new search reality, learn why 3rd party content seems to dominate AI search, and get a sneak peek inside a multi-billion-dollar marketing playbook. Read more »

Nothing in the SEO world is slowing down as we approach the end of the year. In this roundup, you’ll get the latest news about Google’s recent big moves, the advance of AI, and more.

It starts with some of the top-trending headlines of the last month. You’ll learn how Black Hat SEOs may be responsible for a big hack on Disney’s website, how Google’s AI mode now launches from search results, and why Google is changing how it enforces ads.

Then, you’ll learn about the loss of even more schema types and the breakdown of all the AI and search changes that have come down this year. You’ll also read Google’s reaction to recent court decisions and learn how they plan to protect users from “parasite SEO”. Read more »

November was a big month in digital marketing, and you shouldn’t miss this roundup if you want to be prepared for all the changes likely to arrive early next year.

In the top stories, you’ll learn the real impact AI Mode has had on SEO with 10 case studies, find out how Google’s new exec is planning to “reinvent” search, and hear the latest chatter on an unconfirmed algorithm update.

Next, top minds in online advertising discuss whether social media is over, what happens when AI is let loose to run an SEO campaign, and what changed with Google’s big Gemini update. Read more »

Welcome back to my monthly roundup of the biggest top stories in digital marketing. This month, you’ll learn what happened (and went wrong) with the August 2025 Spam Update, how boring videos can still attract 10k+ views, and what data says about YouTube’s domination of AI Search.

After that, you’ll get a deep dive into how AI really weighs your links, the biggest consumer trends affecting social media marketing next year, and a rundown of the most important changes in the massive YouTube update for Creators.

In the final stories of the month, you’ll get advice on whether you should use AI Max for Google Ads based on an expert’s latest tests, and some answers about the chaos that happened with Google’s tools in September.Read More »Diggity Marketing News Roundup —October 2025 Read more »

Welcome back to another roundup of the top news in digital marketing. In addition to some big stories, this month’s roundup features insightful work from some of the speakers headlining CMSEO 2025. Check out their work here and their presentations at the upcoming conference!

First, you’ll learn what’s possible by scaling AI. You’ll also learn how to adapt when Google tries to kill your traffic, and what an insider says about using Google Sheets for more effective SEO.

There’s plenty more after that. You’ll learn how one site owner built (and hosted) four websites with one AI prompt, the latest techniques to master on-page SEO, and how to force more engagement with YouTube audiences. Read more »