12 Best Pay Per Lead Affiliate Programs: Top PPL Deals 2023

best pay per lead program cover image

Many affiliate programs can make you feel like you’re working for pennies.

Probably because you are.

And let’s be honest here – you’re not going to retire any time soon earning 2% commission on a $50 sale.

So what can you do to earn more money?

Pay-per-lead affiliate programs are one option.

With ppl affiliate programs, you get paid a flat commission rate for each lead you send to the merchant – often in the $50+ range.

The trick is finding good ppl affiliate programs that:

  • You’re happy to promote
  • Aren’t just veiled scams

Relax, we did all the hard work of finding these high-paying ppl affiliate programs for you.

Including one where you can earn $180 per lead.


Let’s go.

1. ClickFunnels

Clickfunnels Homepage Snapshot

ClickFunnels is a SAAS solution for creating optimized sales funnels.

Before, the 2014 release of this software, creating a sales funnel for online marketing required specialized knowledge and several weeks of work.

ClickFunnels instead allows anyone to create a sales funnel in hours instead of days or weeks.

And without needing to know how to code because it uses a drag-and-drop editor.

This platform is hosted on AWS (Amazon Web Services) for speed, security, and the ability to handle a high volume of traffic.

ClickFunnels also operates a very popular lead affiliate program, which makes sense considering the nature of their business.

clickfunnels affiliate commission

This affiliate marketing offer pays up to 40% recurring commission on all sales or a flat $100 for some of their digital products aimed at online businesses. All affiliate marketers would appreciate such conditions.

But the base commission rate is 20% for ClickFunnels membership products that cost between $97 and $2,497 per month.

Why You Should Promote Clickfunnels?

You Should Promote Clickfunnels because it is one of the most widely used and recognized sales funnel generators on the market right now, with a generous recurring commission rate for an in-demand product. It is also a lead affiliate program at the moment.

  • Commission: $100 per lead/up to 40% commission rate
  • Cookie Duration: 45 days
  • Payment Methods: Direct deposit, check, PayPal (via Tipalti)
  • Products: Sales funnel software

2. PayChex

Paychex Homepage

Paychex was founded 45 years ago to provide outsourced payroll facilities for companies that couldn’t afford a dedicated payroll team or person.

Since then they’ve expanded their services to cover the HR, employee benefits, and business insurance needs of several hundred thousand small and medium-sized businesses.

Roughly 700,000 new businesses[1] are started in the US alone each year.

So there’s a definite demand for their services and a constant pool of potential customers to tap into.

paychex program basics

Most businesses need new customers, so this pay-per-lead affiliate marketing program is happy to pay you a $75 commission for each one you send their way.

But there are two ways to get paid through this pay per lead affiliate:

  • Your referral requests a free payroll quote from Paychex
  • Your referral spends at least 2 minutes on a call with a Paychex sales associate


Why You Should Promote Paychex?

You Should Promote Paychex because they have decades of experience in their market, they’re a lead affiliate program, so you’re working with a known quantity that can deliver proven results for their clients.

They also value their affiliates enough to reward them well via their pay-per-lead program.

  • Commission: $75 per lead
  • Cookie Duration: 90 days
  • Payment Methods: Direct deposit, check, or Payoneer
  • Products: Payroll and HR services

3. National Debt Relief

National Debt Homepage

National Debt Relief is a debt consolidation service that offers consumers an alternative to filing for bankruptcy or struggling to make minimum monthly payments on high APR debts.

Instead, this company will negotiate on your behalf with your creditors. They offer some of the best ppl programs in our opinion.

The goal is to reduce your total debt load while allowing you to clear unsecured debts (personal loans, credit cards, etc) with a single lump-sum payment.

But they cannot assist with debts such as mortgages, lawsuits, or IRS debts.

national debt affiliate program

This offer is managed by the ShareASale affiliate network and pays affiliates $27.50 for each qualified lead.

A qualified lead is a referral with between $10,000 and $100,000 in unsecured debts e.g. credit cards and personal loans.

They also offer a tiered affiliate program, so you can also earn 12% of any sales made by other affiliates referred by you.

Why You Should Promote National Debt Relief?

You Should Promote National Debt Relief first because recessions are cyclical, occurring approximately every 10 years. Secondly, the average person possesses no money management skills. Combined, this results in a consistent flow of potential customers who need a way to consolidate their debts.

  • Commission: $27.50 per lead
  • Cookie Duration: 60 days
  • Payment Methods: Check, direct deposit, Payoneer
  • Products: Debt relief and consolidation

4. Identity IQ

IdentityIQ Homepage

There were 4.8 million reported cases of identity theft[2] in 2020 – a 45% increase from the previous year.

Identity IQ is a combined identity theft and credit monitoring service to protect you from becoming a victim of this type of crime. As well as one of the lead ppl programs.

They monitor the public and Dark Web for your personal data being sold or traded, for financial applications made in your name, and for data breaches that involve your personally identified information (PII).

But they also alert you every time your SSN is used anywhere by anyone, as well as providing $1 million insurance for personal financial losses should you become a victim of identity theft.

IdentityIQ IDIQ

Their affiliate program pays a flat $35 per lead, regardless of which package your referral signs up for. We found that working with them is pretty straightforward.

But you can also earn $1 per lead if any of your referrals sign up for a 7-day trial of their ‘MyScoreIQ’, ‘Identity Essentials’, or ‘Credit Essentials’ products.

Why You Should Promote Identity IQ?

You Should Promote Identity IQ because this affiliate network provides a valuable service in a growth market (up 45% since 2019) where identity theft protection could become as common as having homeowners insurance.

  • Commission: $35 per lead
  • Cookie Duration: 30 days
  • Payment Methods: Check, direct deposit, wire transfer
  • Products: Identity theft protection

5. Acorns

Acorn Homepage

Next up on our list of pay-per-lead affiliate programs we have Acorns.

Founded by a father and son team, this company aims to make investing accessible to anyone, even those with limited financial means.

This is made possible through something called “micro-investments” where you add just $1, $3 or $5 per month to an Acorns portfolio.

The cool part is that you don’t need to create your investment portfolio – that’s done for you by a team of experts.

But they also help their members to develop better money habits with the Acorns metal debit card, which does neat things like investing your spare change for you.

acorn feature

Now for the good news – you can earn up to $80 for every investment account lead you generate for Acorns.

Their affiliate network is managed by FlexOffers so make sure you have an account there before making any plans.

Why You Should Promote Acorns?

You Should Promote Acorns because they have a legitimate mission to help people improve their long-term financial circumstances. They also appeal to a market segment overlooked by most other companies – the micro investors.

  • Commission: $80 per lead
  • Cookie Duration: 30 days
  • Payment Methods: Check, direct deposit, PayPal
  • Products: Investment services

6. Buildium

Buildium Homepage

Buildium is an app created by property investors for property investors.

Owning multiple investment properties can feel like having several full-time jobs because there are so many individual tasks to manage.

This app places every aspect of your property portfolio in the palm of your hand, from collecting rent to hiring a contractor, dealing with tenant requests, or even balancing the books for your property business.

What real estate investors wouldn’t want to make their life easier, more productive, and more profitable?

You can help them get there by introducing them to Buildium.

buildium affiliate program

This pay-per-lead affiliate program does have a CPS offer where you get a 25% cut of all sales made through your referral link. This affiliate network and its ppl affiliate programs are very dependable.

But what’s cool is that Buildium will also pay you $10 per lead for every referral who signs up for a free trial of their service. That makes it one of the best real estate affiliate programs in the market.

Why You Should Promote Buildium?

You Should Promote Buildium because they offer a solution to the very real headaches experienced by anyone with a property portfolio. The icing on the cake is that you get paid even if people only take Buildium for a test drive. They offer some of the lead affiliate programs as well.

  • Commission: $10 per lead
  • Cookie Duration: 60 days
  • Payment Methods: Wire, direct deposit, check, PayPal
  • Products: Property management

7. Hiscox

Hiscox Homepage

Hiscox is a business insurance provider covering the needs of small businesses.

This includes general and professional liability, property coverage, cybersecurity, worker’s comp, and more besides.

They’re also the oldest company in our roundup of pay-per-lead affiliate programs, with a history dating back to 1901.

Their products obviously hit the mark because they have 400,000 small businesses on their books.

Is there enough of a market here to make it worth your while promoting this program?


Thousands of new businesses open their doors or go online for the first time every single week.

hiscox affiliate program feature

Many of them will require some type of business insurance, which means a potential $25 commission for all “sales” generated by you.

Hiscox also claims to have a 33% conversion rate, which is above average for the pay-per-lead programs in this roundup. With Hiscox, you have every chance of becoming one of the more successful affiliate marketers.

Why You Should Promote Hiscox?

You Should Promote Hiscox because they’ve served customers in the small business insurance vertical for over 100 years. You also have the peace of mind of knowing that their affiliate program is managed by CJ Affiliate by Conversant.

And CJ Affiliate offers some of the best ppl programs and lead programs. Nearly all successful affiliate marketers love cooperating with CJ affiliate.

  • Commission: $25 per lead
  • Cookie Duration: 7 days
  • Payment Methods: Direct deposit, check, or Payoneer
  • Products: Small business insurance

8. Petplan

Petplan homepage

30% of all pets will require unexpected or emergency treatment this year.

Petplan provides comprehensive pet insurance that covers up to 90% of a vet’s bill in the above scenarios.

This is significant considering that surgery on a four-legged friend can cost upwards of $10,000 for a serious health condition.

Having Petplan insurance means you don’t have to worry about the cost of treatments, ranging from diagnostic tests to surgery, cancer treatments, or even hydrotherapy.

But they also provide insurance cover for breed-specific health issues as well as insurance for senior dogs.

Petplan affiliate program
How does this pay-per-lead affiliate marketing offer compare to the other affiliate programs in our roundup?

Petplan pays $25 for all qualified leads sent through your affiliate link.

Pet owners are already pre-sold on finding the best possible insurance for their companion animal – that’s just the nature of the dog niche.

Why You Should Promote Petplan?

You Should Promote Petplan because Americans spent US$19 billion in 2019[3] alone on veterinary care for their pets. Petplan provides you with an offer that appeals directly to an audience that will be happy to pay for it.

  • Commission: $25 per lead
  • Cookie Duration: 30 days
  • Payment Methods: Direct deposit, PayPal
  • Products: Pet insurance

9. Sun Power

sunpower homepage

Sun Power has provided home and commercial solar solutions to customers since the 1980s.

This includes everything from solar systems for a residential property all the way through to solar battery storage solutions.

What sets Sun Power apart from its competitors though is that their solar cells operate at a higher level of efficiency than comparable products, converting more solar energy into electricity.

So this will appeal to the growing number of people who want to embrace alternative energy sources.

sunpower affiliate program

This is a competitive market but one where there are still opportunities that can lead to a $75 payout for affiliate marketers.

But this PPL affiliate program doesn’t operate on a “per lead” basis but “per appointment” instead.

With that said, Sun Power claims to have a 17.8% conversion rate so they do a pretty good job at converting affiliate traffic.

Why You Should Promote Sun Power?

You Should Promote Sun Power because they are a trusted brand name in an industry that’s projected to grow by 20.5%[4] over the next five years.

  • Commission: $75 per lead
  • Cookie Duration: 45 days
  • Payment Methods: Check, direct deposit, Payoneer
  • Products: Solar power

10. Milk and Blush

milk blush homepage

Milk and Blush is a UK-based company that sells clip and tape-in hair extensions made from real human hair.

Their products are used by some of the biggest names in hair design and featured in several leading beauty publications.

You may never have heard of them before, but hairstylists have.

Social media plays quite a prominent role in their overall marketing, as it does with their affiliate marketing efforts.

The requirements to promote their products include having at least 2,000 followers on Instagram and/or an active YouTube channel focused on beauty, fashion, or hair.

You are also expected to model their products in your social content.

milk blush affiliate program

So this offer is aimed at a very specific subset of affiliate marketers.

Their payout is also at the lower end of the scale for pay-per-lead affiliate programs, at $10 per lead.

Also, make sure to set up an account with the Refersion affiliate network if you want to promote this program.

Why You Should Promote Milk and Blush?

You Should Promote Milk and Blush because this brand has several hundred mostly positive reviews[5] for its products. You have a ton of social proof to work with when promoting their hair extensions.

  • Commission: $10 per lead
  • Cookie Duration: 30 days
  • Payment Methods: Direct deposit, PayPal
  • Products: Hair extensions

11. Blueberry Pediatrics

Blueberry Homepage

And now we come to the second-to-last of our pay-per-lead affiliate programs – Blueberry Pediatrics.

This 24/7 service combines a medical diagnosis kit designed for children with an app to send gathered data to a trained pediatrician.

So concerned parents get the benefit of a visit to the doctor but without the queues, noise, or upset of having to drive your little one to a pediatric clinic or local hospital.

Or the hundreds of dollars an ER visit can cost.

Blueberry pediatricians can also remotely issue school notes and prescriptions for medication, saving parents even more time.

blueberry affiliate program

So, what does this program have in store for pay-per-lead affiliates?

Well, for starters you get $15 for every lead you generate for them.

But the cool bit is their claimed conversion rate which is a staggering 66% – the highest of any of the pay per lead programs here.

Why You Should Promote Blueberry Pediatrics?

You Should Promote Blueberry Pediatrics because they offer an extremely affordable service that will be an easy sell to parents who want the very best and most prompt healthcare for their child. This one is a no-brainer if you have the right audience.

  • Commission: $15 per lead
  • Cookie Duration: 30
  • Payment Methods: Check, direct deposit, Payoneer
  • Products: Children’s healthcare

12. America’s Lift Chair

american lift chair homepage

America’s Lift Chair has supplied lift chairs to the North American market for several years.

Their products are designed to make it easier for the elderly, those with mobility issues, injuries, or medical conditions to sit down or stand up from a seated position.

Each motorized lift chair comes with heat and massage features, cup holders and is operated by remote control.

And they also offer finance options for their chairs, with payments spread out over 35 months.

So this would be worth mentioning in your pre-sell content.

american lift chair

This pay-per-lead affiliate program has an average order value of $3,600 and pays a flat $180 per lead.

Which makes it the highest paying pay-per-lead program in this roundup by quite a bit.

The downside here is that lift chairs are something of a niche market so you might not experience a high volume of referrals.

Why You Should Promote America’s Lift Chair?

You should promote America’s Lift Chair because they offer a range of affordable lift chairs. They appeal to 16.5% of the American population aged 65 or older[6] or a larger segment of the population with mobility issues or injuries.

  • Commission: $180 per lead
  • Cookie Duration: 30 days
  • Payment Methods: Direct deposit, PayPal
  • Products: Lift chairs

Pros and Cons of Pay per Lead Programs

Reading about pay-per-lead affiliate programs typically leaves readers dreaming of riches, foreign beaches, and luxury sports cars.

Pros and Cons Pay Per Lead

After all, who doesn’t want to earn $50, $75, or $150 per “sale”?

But these pay-per-lead programs have their quirks that you should be aware of – both good and bad.

  • Reasonably predictable income, unlike most CPS (Cost per Sale) programs
  • Possible to get paid for free trials, downloads, or quotes
  • Can be a solid way to make money online…if you can find the right offers
  • Offer high enough commission rates to make PPC traffic a viable option
  • Your pay per lead affiliate manager will be happy to negotiate if you can drive volume
  • You are paid a fixed amount to generate leads regardless of the total order value
  • Very few opportunities for recurring commission with pay per lead programs
  • Some pay per lead merchants operate in more questionable niches e.g. payday loans
  • Invalidated commissions/delayed payments due to “investigations” are the norm
  • PPL affiliate programs often involve YMYL niches, which come with their own risks
  • Pay per lead offers can appear and disappear almost overnight

There are opportunities here, just don’t expect pay-per-lead affiliate programs to create a road paved with gold.

Choosing the Best Pay per Lead Affiliate Programs

The above represent just a handful of the hundreds of pay-per-lead affiliate programs you can find online.

You do need to tread carefully when choosing what to promote.

Each program featured here has been vetted.

But we can’t say the same for some random program found on one of the many CPA affiliate networks.

So, if you find a pay-per-lead offer that sounds too good to be true…you’ll be right 99% of the time.

You see, it’s important that you build your affiliate site on a stable foundation using a proven methodology.

This is exactly what I teach in the Affiliate Lab – how to build online assets that will earn money for years to come.

And then you can flip that site for 30-40x monthly income if you ever get bored of it.



Article by

Matt Diggity

Matt is the founder of Diggity Marketing, LeadSpring, The Search Initiative, The Affiliate Lab, and the Chiang Mai SEO Conference. He actually does SEO too.


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