The affiliate marketing industry is booming. There are almost 5 billion clicks and 170 million transactions annually, making the US affiliate market worth billions – and those numbers are expected to grow every year.
There are many players in the affiliate marketing game. If you want to rake in the profits, you need to choose the right products to promote. Today, we’ll zero in on one of the fastest-growing niches in affiliate marketing: SEO.
SEO services and software have a high earning potential. Between the insane demand for SEO tools and the monthly recurring commission scheme that most of these providers have, you can stand to earn a lot of money by promoting search engine optimization software.
This guide will teach you everything you need to know about SEO software affiliate programs, including how to choose the best program for you and what the top programs are in 2020.
Table Of Contents
- How To Choose The Best SEO Affiliate Programs For You
- Featured SEO Affiliate Program
How To Choose The Best SEO Affiliate Programs For You
With hundreds of SEO affiliate programs to choose from, it can be difficult to narrow it down. Below are just a few of the factors you need to consider when choosing the right affiliate program for your brand.
Your commission per sale is one of the main things that will differentiate affiliate programs. The payment rate for search engine optimization programs can range from 10% to sometimes even 50% or more.
Consider also the frequency of payout. Is it a one-time commission, which often has higher rates? Or is it a recurring monthly subscription, which pays out lower over a longer period of time? It’s up to you to weigh the pros and cons of each.
Purchases are tracked using cookies. The cookie duration decides how long the cookie is active – if it has a 30-day duration, that means that you can earn commission from the sale up to 30 days after the user clicked on your link.
Some affiliate programs, like Amazon, have a 24-hour cookie duration. But many, especially in the SEO niche, are offering longer periods
Most SEO affiliate programs support PayPal as a cashout option, which is convenient but also costly if you factor in all the fees. If you prefer another payment channel such as bank deposit or wire transfer, you have to double-check with the company.
Although it’s your “job” to promote their products, the best SEO affiliate programs won’t let you do all the heavy lifting. Some programs offer extensive affiliate support which includes access to official marketing materials, resources on the product/niche, digital marketing tips, community forums, and more.
Having these isn’t necessary for affiliate marketing, but it does increase your chances of success.
The tools you promote are a reflection of your brand. You should only trust reputable SEO software providers that provide real value to your visitors. You don’t have to have personally tried out each and every one of the products you promote, but you should at least do your due diligence to ensure that your readers aren’t getting scammed.
This extends to the reputation of the program. How does the program treat its affiliates? Do affiliates feel supported? Do they pay on time and make it easy to withdraw their earnings?
Some digital marketing software companies give custom codes to their affiliate partners. This lets you give your fans and followers a special discount, which also increases the product’s marketability.
Other affiliate programs may provide you with free search engine optimization and marketing tools that can help you promote their products. These extra features/benefits can really push one affiliate program head-and-shoulders above another.
Featured SEO Affiliate Program
Are you interested in earning affiliate commissions every time you recommend SEO tools to your readers? Below is a breakdown of the 12 best SEO affiliate programs in 2020.
In the world of digital marketing, very few SEO tools have the name recall and reputation of SEMrush. This all-in-one subscription software helps you audit your site, conduct keyword research, find backlinks, and gain insight into your competitors’ marketing strategies.
So it’s no surprise that the SEMrush affiliate program is quite popular. Affiliate marketers can earn a 40% recurring commission on every sale and gain access to promotional materials in nine different languages.
- Up to 40% affiliate rate
- Twice-a-month payout upon meeting the threshold
- Payout via wire transfer & PayPal
- 10-year cookie life
#2. Surfer SEO
Innovative content marketing tool Surfer SEO helps you understand why your competitors are ranking and what you can do to replicate their success. It allows you to optimize more than 500 on-page signals for better rankings.
There’s no affiliate program officially listed on their site, but we’ve seen many affiliates post promotional links and discount codes for the tool.
Here’s what we do know about the Surfer affiliate program: they pay 30% commission with a cookie lifetime of 30 days. You can expect a lot of recurring commissions from this popular software, up to $195 monthly per sale for a Business+ subscription.
Plus, the reference ID works on the whole domain. So you can promote Surfer’s articles, courses, or their Roast webinar series – they’ll handle conversions for you. The caveat is that the Surfer affiliate program is closed, and they review every affiliate application closely.
- One-time and monthly commissions
- 60-day cookie duration
- 30% earning rate
- Payout via PayPal
#3. Money Robot
Money Robot is designed to automatically push your content to thousands of websites and earn valuable backlinks. Many different types of people, from webmasters to SEO professionals to small business owners, can benefit from this link building tool, so you won’t have trouble selling this to customers.
According to the website, Money Robot offers a $100 commission on every sale of their software license. They also offer $20 whenever one of your followers signs up for their monthly subscription service.
- $100 flat commission for every lifetime license you sell
- $25 sign-up bonus
- Training on how to promote the tool
#4. AMZ Watcher
Broken affiliate links could lose you hundreds of dollars a month. The AMZ Watcher is a tool that helps affiliate marketers scrape their website for broken Amazon links. You can also discover alternative affiliate programs for the products you already promote. Your target market for this tool would be other affiliates like you.
AMZ affiliate commissions are set at 20% per sale. The tool is available at $99/month, so one subscribed customer can earn you almost $20 per month.
- 20% recurring monthly commissions
- Monthly payout scheme
- Access to resources and dedicated affiliate support
#5. SEO Pressor
SEO Pressor is considered one of the top WordPress plugins for SEO because it makes on-page search engine optimization simple – even for people without digital marketing experience. The tool gives instant suggestions on how to optimize your content and an overall quality score.
Also, you can easily build schemas, create crawl directives, monitor your link profile, generate a sitemap, and even redirect URLs.
Since SEO Pressor is a subscription service, you can earn up to 50% in monthly commissions per sale. The company provides logos, banners, and even email marketing samples to all of their affiliates.
- Up to 50% monthly recurring commissions
- Payout every month
- Access to media kits, promotional material, and email marketing campaign resources
#6. SEO PowerSuite
The SEO PowerSuite includes tools for keyword research, backlink analysis, rank checking, and site auditing. More than ⅓ of SEO professionals use it, amounting to more than 500,000 users all over the globe.
The brand offers 33% in affiliate commissions, for an average of $150-200 for every sale. Some affiliates report earning five figures every month from SEO PowerSuite alone.
- 33% commission rate, up to $200 per sale
- Cookie lifetime up to 120 days
- Access to marketing resources and dedicated affiliate program support
Promoted as the “world’s fastest keyword rank tracker”, Accuranker is an SEO tool used by thousands of the biggest agencies and brands in the world. Even marketing giant HubSpot is a huge fan, so this one is an easy sell.
The AccuRanker affiliate program has a commission rate of 20%. Considering that their most expensive plan retails for over $2,000 for a monthly subscription, you stand to earn a lot of money.
Like other SEO affiliate programs, this one comes with access to promotional material and an affiliates dashboard where you can easily track your earnings.
- 20% commission rate
- Monthly payout via PayPal
- 120-day cookie lifetime
ProRankTracker boasts one of the most accurate and up-to-date rank reporting systems in the world. You can easily sell this program to SEO professionals, marketing agencies, webmasters, corporations, and even small business owners.
The PRT affiliate program pays out 20% for each sale. Monthly subscription fees go as low as $25, which means you get only $5 for the lowest price point. But having different plans for different budgets makes this product easier to push.
- High conversion rates
- 20% recurring commissions on the lifetime value of the referral
- Payout via PayPal after 45 days, minimum $100 threshold
- 90-day cookie duration
#9. KWFinder by Mangools
KWFinder is an incredibly popular SEO tool for finding long-tail keywords. It’s also published by Mangools, a company known for one of the most robust SEO affiliate programs on the market today.
Through the Mangools affiliate program, you can earn 30% in lifetime affiliate commissions on all their products, not just KWFinder. The average KWFinder affiliate earns almost $500 a month, which is significantly more than what other brands boast. You will also get access to their promotional materials and customer guides/videos.
- High conversion rates
- 30% monthly commissions
- No approval process (auto-approval)
- Payout via PayPal, $150 minimum threshold
#10. Long Tail Pro
You can find competitive long-tail keywords through Long Tail Pro. This innovative keyword research tool shows users the potential dollar value of a keyword ranking while also monitoring your SERP position. More than 70,000 marketing teams and SEO agencies worldwide use this tool.
Long Tail Pro partners enjoy affiliate commissions of 30%, paid out on a monthly basis. If you can get ten clients to sign up for the cheapest plan available, that’s already $100 per month in passive income.
- High conversion rates
- 30% recurring commissions
- Dedicated affiliate support
- 1-year cookie life (on ShareASale)
#11. Ninja Outreach
NinjaOutreach is commonly used by marketers to discover influencer partners and build relationships. The tool makes it easy to manage multiple influencer marketing campaigns, generate leads, and grow your business.
Ninja Outreach has one of the better SEO affiliate programs out there. The 6-month cookie duration allows you to make the most of that 50% lifetime commission rate. You can even run PPC campaigns for your own affiliate site, which many SEO affiliate programs do not allow for competitive reasons.
- 50% on a referral’s purchases
- 6-month cookie tracking
- Advertise on search engines
- Access to marketing materials and affiliate resource hub
Serpstat is an all-in-one SEO platform that can track your SERP position, analyze your backlink profile, audit your site, and spy on your competitors. But what it’s most known for is its powerful keyword research tool that gives insight into questions that users most commonly search for.
The company offers 30% earnings for each sale you close, which is pretty standard for the industry. What makes Serpstat different is the fact that you can pay for your own Serpstat subscription using your commissions, multiplied by 1.5. So if you have $100 in your Serpstat wallet, that’s worth $150 in the store.
- 30% commission, paid out monthly
- Cookie lifetime of 30 days
- Pay your own subscription with commissions
SEO tools provide a lot of value to everyone regardless of industry, which is why SEO affiliate programs are extremely popular and profitable. The best ones provide a high monthly rate, long lifetime value, and ample support for their partner affiliates.
If you want to supercharge your affiliate marketing and rake in even more profits, then check out The Affiliate Lab. Get the blueprint for a successful, five-figure affiliate website today!