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11 Best SEO Audit Tools (2024 Buyer’s Guide)

SEO Audit Tools Featured Image

SEO audits can take up a lot of time and effort that could be spent focusing on your business. However, they are important to keep your website healthy. There are many SEO audit tools on the market that can ease the process of auditing.

I have spent months researching the best SEO audit tools in the industry and have used many of these SEO tools on my websites. These SEO audit tools were evaluated based on features, support, pricing, and more.

1. Ahrefs (Editor’s Choice)

Ahrefs is a leading all-in-one SEO tool and includes one of the best SEO audit tools. It features an extensive analysis capability, allowing users to delve into various SEO aspects like a list of issues, crawl logs, individual pages and links, indexability factors, and performance metrics, with integration options for Google tools like PageSpeed Insights and Core Web Vitals.

ahrefs homepage preview

Unique features of Ahrefs include the ability to analyze a website’s structure to identify complex issues affecting performance and an Internal Link Opportunities tool that suggests optimal anchor texts and target URLs for internal linking, although its accuracy may vary.

Despite not being the most user-friendly platform compared to competitors like Semrush, Ahrefs is straightforward enough for effective use.

In my experience, Ahrefs is the ideal overall SEO tool and performs the best SEO audit.

Pros
  • Extensive range of analysis categories
  • Detailed audits organized by site structure
  • Various tools available for suggesting site enhancements

Cons
  • Price for small businesses

 

Our Rating
  • Features: 5
  • Support: 5
  • Security: 5
  • Pricing: 4.6


2. SEMrush 

SEMrush is a leading all-in-one SEO tool and includes one of the best SEO audit tools. It has over 130 checks when performing an SEO audit, including page speed, backlink profile, security checks, and more.

Semrush Homepage

Their reports will tell you how you can get your site to rank higher based on your audience and their performed searches.

Besides SEO audit tools, you also get access to backlink analysis, keyword research, competitor research, social media tools, and more. Their paid plans start at $120 per month with a risk-free 7-day trial, and they also offer a free version with limited features.

In my experience, SEMrush is the ideal overall SEO tool and performs the best SEO audit.

Pros
  • Audits using advanced features,
  • Free SEO audit for up to 100 web pages
  • Integrates with Google Analytics
  • Scans for over 130 SEO errors

Cons
  • A bit of a learning curve

 

Our Rating
  • Features: 5.0
  • Support: 4.8
  • Security: 4.9
  • Pricing: 4.8

One difficult part about the world of SEO is that things occasionally go wrong.
– Eric Enge, General Manager at Perficient Digital

 


3. SE Ranking

SE Ranking is another all-in-one SEO tool primarily focusing on keyword research, on-page analysis, PPC research, social media management, and SEO audit tools.

SERanking Homepage

SE Ranking’s SEO audit tool crawls link by link while assessing overall website health, user experience, image optimization, meta tags, meta headers, and more.

It then generates a detailed report on any technical SEO or other SEO issues and how they can be resolved.

SE Ranking’s prices start at $39.20 a month. In my experience, this is a great site audit tool that offers everything you need for SEO auditing to keep your website healthy.

Pros
  • Checks index status
  • Tracks overall progress
  • Offers actionable tips to resolve SEO issues

Cons
  • Need to upgrade to access the white label feature

 

Our Rating
  • Features: 4.9
  • Support: 4.8
  • Security: 4.8
  • Pricing: 4.9

 


4. Nightwatch

Nightwatch is a powerful audit tool known for its rank tracker that offers a very accurate SERP ranking for over 100,000 locations worldwide.

NightWatch Homepage

Nightwatch offers a fast on-page SEO checker, the ability to discover broken links and missing metadata, compare a website audit over time, automated white-label reports, and more.

Nightwatch’s pricing starts at $39 monthly with a 14-day free trial offer. My experience has shown Nightwatch offers a great audit tool, including a keyword research tool and other SEO tools to keep your website ranking.

Pros
  • Integrates with Google Analytics
  • Powerful rank tracking to see real-time SEO ranking
  • Free trial

Cons
  • Updates may cause issues

 

Our Rating
  • Features: 4.8
  • Support: 4.8
  • Security: 4.8
  • Pricing: 4.9

 


5. Serpstat

Serpstat is among the most affordable best SEO audit tools. They feature a range of website audits, keyword research, backlink analysis, rank tracking, and competitor analysis.

Serpstat

Serpstat provides the ability to resolve on-page issues with the audit tool, such as meta tags, heading tags, and redirects, resolve security issues, identify missing keywords, and more.

Serpstat starts at $69 monthly and offers a free version with limited features. In my experience, Serpstat is a great SEO audit tool that helps you find broken links and includes an on-page optimization tool.

Pros
  • Provides solutions for audit issues 
  • Creates custom SEO reports 
  • Analyzes content in comparison with ranking web pages

Cons
  • Inaccurate keyword difficulty at times

 

Our Rating
  • Features: 4.7
  • Support: 4.7
  • Security: 4.7
  • Pricing: 4.8

Content is what search engines use to meet user intent.
– Dave Davies, CoFounder at Beanstalk Internet Marketing

 


6. Moz

Moz is a beginner-friendly all-in-one SEO audit tool with rank tracking, backlink analysis, and keyword research. The SEO audit tools provide user-friendly charts and other audit results.

Moz

It also covers on-page and technical audits, making it a more comprehensive SEO audit tool. It detects SEO problems such as broken links, duplicate content, HTTP status codes, etc.

Moz starts at $99 per month with a 30-day free trial. In my experience, Moz is a great all-in-one tool to address any technical SEO, on-page, or other SEO issues with its powerful site audit tool.

Pros
  • Optimization score is given based on keywords 
  • Ability to conduct in-depth link analysis
  • Great site audit tools

Cons
  • Has a learning curve

 

Our Rating
  • Features: 4.6
  • Support: 4.6
  • Security: 4.6
  • Pricing: 4.7

 


7. Google Search Console

Google Search Console is a free audit tool that provides you with SEO performance and some of the best SEO audit tools. You can scan your site for indexation, accessibility issues, and more within the last 16 months.

Google Search Console Homepage

They also provide insights into HTML, broken links, site content, structured data, and more [1].

In my experience, Google Search Console is among the best free tools in the industry to help you with overall SEO, including rank tracking, impressions, clicks, keyword performance, and more.

Pros
  • Free SEO audit tool
  • Automated alerts
  • Customized audit reports

Cons
  • HTML errors list isn’t always up to date

 

Our Rating
  • Features: 4.5
  • Support: 4.5
  • Security: 4.5
  • Pricing: 4.6

 


8. SEO Powersuite

SEO Powersuite is among the best SEO audit tools for small and medium-sized businesses. While the service only offers four overall tools, it covers all the essential SEO features you need.

SEO-Powersuit

They include a rank tracker, online SEO audit tool, backlink analyzer, and link-building tool. 

SEO Powersuite starts at $299 a year, but they also offer free SEO audit tools. In my experience, SEO Powersuite offers the basics you need for your website’s performance. However, it can be lacking useful features for a large business.

Pros
  • Audits for on-page SEO, off-page SEO, and technical SEO efforts
  • Rank tracker
  • Simple to use interface

Cons
  • Have to download software

 

Our Rating
  • Features: 4.4
  • Support: 4.5
  • Security: 4.5
  • Pricing: 4.6

 


9. Lumar

Lumar is a website crawler that provides technical SEO audit tools for the health of your website. They allow you to track competitors, enhance your website’s overall experience, migrate SEO settings, and more.

Lumar (DeepCrawl) homepage

They also test your XML sitemaps, progress history, content quality, meta descriptions, page titles, and meta headers.

Lumar’s pricing isn’t very transparent, so you will likely need to ask for a price quote. Some past users have paid $14 for the light version. In my experience, Lumar offers some of the best SEO audit tools, but it may not be affordable for most people. 

Pros
  • Collects 16 months of search analytics from Google Search Console
  • Provides backlink data for URLs
  • Special audits for eCommerce pages

Cons
  • No transparent pricing

 

Our Rating
  • Features: 4.4
  • Support: 4.4
  • Security: 4.4
  • Pricing: 4.5

 


10. SpyFu

SpyFu is an SEO audit software that includes many digital marketing tools for keyword rankings, backlink tracking, and PPC research.

SpyFu Homepage

SpyFu doesn’t offer a dedicated website audit tool but combines multiple tools to provide data on SEO campaigns, such as keyword research and competitor research.

SpyFu’s pricing starts at $16 per month. In my experience, this tool offers great SEO services to keep your site performance efficient.

Pros
  • Highlights any keywords not needed
  • Compares content to competitors
  • Track SEO performance history over the last 15 years

Cons
  • The volume of data can be overwhelming

 

Our Rating
  • Features: 4.3
  • Support: 4.3
  • Security: 4.3
  • Pricing: 4.4

 


11. Raven Tools

Raven Tools are among the best SEO auditing options that provide site auditing tools, competitor analysis, SEO reports, and more.

Raven Tools Homepage

It is a complete SEO toolkit that allows you to identify technical and other SEO issues. They also offer rank tracking and keyword research.

Raven Tools starts at $49 a month with a 7-day free trial available. In my experience, Raven Tools has key features for performing comprehensive audits for your web page, as well as other useful SEO tools.

Pros
  • Allows you to customize and schedule audits
  • You can access the dashboard across multiple devices
  • Allow you to track SEO progress over time

Cons
  • Can be confusing for beginners

 

Our Rating
  • Features: 4.2
  • Support: 4.2
  • Security: 4.2
  • Pricing: 4.3

 


Buyer’s Guide

It is essential to look at several factors before deciding on the best SEO audit tool, especially if you are on a budget.

When choosing the right SEO audit tool for your business, these are the features you should keep in mind:

man in laptop doing a website audit

Competitive Features

The tool should offer comprehensive analysis, covering all aspects of SEO, including on-page, off-page, and technical SEO. It should be able to identify issues like broken links, duplicate content, and poor meta descriptions.

User-Friendliness

A good SEO audit tool should have an intuitive interface, making it easy for beginners and experts to navigate. It should also provide clear, actionable insights rather than just raw data.

 

SEO

Integration Capacity

Your chosen SEO audit tool should seamlessly integrate with other tools you use, such as Google Analytics or your CMS, to provide a more holistic view of your SEO performance.

Pricing

Not all tools are free, so you must get an effective paid tool that will be advantageous. Paid tools often provide more comprehensive features and better support. However, ensure the tool offers good value for its price.

Features

 

FAQs

How Often Should I Run A Site Audit?

It is recommended to run a site audit once every one to two months. However, there isn’t a strict rule about doing site audits. At a minimum, once every quarter, you should perform an audit.

How Long Does A Site Audit Take?

A site audit can take a minute or two or up to a few hours. The time it will take for a site audit depends upon the size of your website. For a small website with a few dozen pages, an audit may take a minute or two, but it can take a couple of hours for a website with hundreds of thousands of pages.

Are SEO Audit Tools Worth It?

Yes, SEO audit tools are worth it. These audit tools can save you time and effort when performing necessary website audits.

Website audits can help your website with ranking, detecting issues with technical SEO, on-page SEO, and off-page SEO, and help you fix those issues.

Overall, we recommend Ahrefs as the top choice. It is a leading all-in-one SEO tool that provides great SEO audit features to check page speed, security, backlink profile, keyword research, competitor research, and many other tools.

Try Ahrefs today to audit your website and correct any SEO errors that are keeping your website from performing well.

Our #1 Recommendation: Semrush

Semrush Logo
  • Editor's Choice
Overall Rating:

Performance

Customer support

Security

Pricing

Key Features:
  • Keyword research
  • Website audit
  • Competitive analysis
  • Backlink analysis
  • Local SEO tool
  • On-page SEO
  • 30-day free trial
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Article by

Matt Diggity

Matt is the founder of Diggity Marketing, LeadSpring, The Search Initiative, The Affiliate Lab, and the Chiang Mai SEO Conference. He actually does SEO too.

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"One of the most effective SEOs I've ever met"- Cyrus Sheppard

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