SEO News

Kevin Indig brings you his personal analysis of 19 other deep appraisals of AI overviews and compares the outcomes. He synthesizes what the experts found into key points you can apply to your SEO.

He organized the insights he compiled according to how they answered the following questions:

He takes you through how the collection of studies answers these questions. For every claim, you’ll see a list of what each relevant study found so that you can compare them against one another. Read more »

February was a turbulent month for SEO, filled with big moves by Google, explosive new techniques enabled by AI, and more.

In the top stories for the month, you’ll learn what the latest data says about how much links really matter. You’ll also get the story on Hubspot’s collapse and find out what’s next after a global SEO tool outage.

That’s just the beginning. Read on to find out more about the latest SEO strategies, building forums with bots, new site reputation abuse policies, new Google quality rater guidelines, and so much more. Read more »

January is no time to take your SEO lightly. The year closed with serious changes and announcements by Google and major generative AI players. Catch up on everything that’s happening in this month’s roundup.

In the month’s top stories, you’ll learn how the December spam update ended, see the newest evidence that sites have finally recovered after the August core update, and get a great summary of the tumultuous last year in SEO.

After that, you’ll get plenty more news and analysis. You’ll learn what top SEOs say about how the latest spam update worked, how the final form of SEO may have arrived, how sites are winning with calculators, what the new ChatGPT Search Update means, and more! Read more »

The year is almost over, but SEO is anything but restful. In this roundup, you’ll learn about major announcements, big changes, and how some of the community’s top minds prepare for the next year.

In the top stories for the month, you’ll learn about the changes to Google’s site reputation abuse policy, the latest about the November 2024 Core Update, and why one SEO is predicting the possibility of Google’s End.

After that, there are other headlines you shouldn’t miss. You’ll learn about ChatGPT prompts that break Google, search trends worth following, new alternative strategies for keywords, how bots will change the web, and what to expect from new Google Search Console recommendations. Read more »

This month’s news is almost entirely about Google. The company is facing heavy criticism, making some leadership shakeups, and possibly preparing for another big update.

In the month’s top stories, you’ll learn why one top tech voice thinks Google Search is falling apart. You’ll also learn whether Google’s changes have affected its share of the search market (as one huge paper claims) and what it means that Raghavan has left Search to become the Chief Technologist of Google.

You’ll also find other top SEO stories you shouldn’t miss, covering how AI overviews have changed since the last update, what Google doesn’t want you to know about their algorithm, and what to do next if SEO is truly “dead.” Read more »

Search changed in some big ways with the arrival of the last big update. Catch up with how SEOs are responding in this month’s roundup.

In the top three stories for the month, you’ll look at how many of the celebrated ranking increases during the update were later wiped out. You’ll also discover why one site owner believes Google crushed his business overnight and how regulatory changes have created two internets for Americans and Europeans.

There’s plenty more to learn after that. The next set of stories covers hidden ranking factors, the death of Google website caching, and a new study into whether Google penalizes AI content. The list closes with news on Google’s moves, including new penalties. Read more »

If you’re concerned about the update, don’t miss this month’s roundup. It’s packed with news, analysis from the community, and more.

Our top stories for the month include Google’s official announcement about the end of the update and some further analysis from SEOs revealing how the update hit them. After that, you’ll learn from a series of studies covering optimal numbers of pages and how sites are recovering from the HCU.

There’s plenty more great news you shouldn’t miss after that. You’ll learn from Google announcements covering AVIF, find out how sites dominate Google’s Top Stories Feature, look at the evidence that Google favors quality over quantity, and more. Read more »

Big changes in search and AI development are the theme of this month’s roundup. Get ready for a ton of news, analysis, and case studies covering everything from the latest update to the tricks SEOs are still using to get ahead.

You’ll catch up with the August 2024 core update announcement in our top story for the month. Then, you’ll see some analysis on whether Search GPT can disrupt Google and what it means when some SEOs say attribution and clicks are dying.

After that, we have more top stories for the month that you shouldn’t miss. You’ll see the results of one search-based case study that achieved 2000%+ sales growth, learn how to get SEO results on easy mode and find even more news, announcements, and experiments. Read more »

Don’t miss this month’s roundup of the top stories in SEO. You need to know about the big changes that came with the recent update, how site owners are adjusting to them, and what SEO headlines matter most.

The top stories for this month include an announcement and the completion of the latest update. You’ll also see a major case study that argues that Google is punishing good SEO and another that summarizes the dire state of clicks around the world.

Next, you’ll see some of the top guides and videos that will arrive this month. You’ll get the latest SEO ranking factor tier list and evidence of common SEO tactics that can destroy your traffic. Keep reading to learn even more about recent statements from Google and some fresh announcements from Surfer. Read more »

This month’s roundup takes a few more shots than usual at Google. The finger-pointing is coming from many different directions. We’ve gathered the top leaks, accusations, and breakdowns to help you make sense of this huge event in the search history, and Google’s reaction.

In the top stories, you’ll learn why there may be one last hope for sites hit by the September Helpful content update. Then, you’ll get a breakdown of the huge Google leaks that SEOs have been discussing, and the statement that Google released.

After that, you’ll get all the other top stories of the month, including more leak analysis and a deep dive into why one commentator says Google “ruined the internet.” You’ll also learn about the death of the 2010s web, some guides to prepare for the next update, and other top news. Read more »