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Constant Contact vs Mailchimp: Email Marketing Tools (2024)

Constant Contact Vs Mailchimp

Mailchimp and Constant Contact are the most popular email marketing tools on the market, and choosing the best one for your business can be a tough task.

As experts in email marketing tools and their features, we have spent months using Mailchimp and Constant Contact, evaluating their more advanced features, marketing campaigns, and more.

 In this article, we will look in-depth at both tools based on their value, pricing, features, and more, so you can select the best email marketing platform for your company.

Quick Summary

  • Mailchimp was created in 2001 and now has over 4 billion users. It has transitioned into a complete marketing platform over the years.
  • Constant Contact was created in 1995 as a marketing tool to help businesses with marketing strategies. They have over 600,000 customers.
  • Both Mailchimp and Constant Contact offer similar features, such as an email builder, email newsletter templates, automated workflows, email list management, personalization options, and more.

Mailchimp Overview

Mailchimp started in 2001 and now has a total audience of over 4 billion users. Although Mailchimp is among the most popular email marketing platforms, it has been transitioning into a complete marketing platform by offering landing pages, social media scheduling, automation, and more.


Constant Contact Overview

Constant Contact was created in 1995 and is a popular marketing tool to help small businesses with effective marketing strategies. With over 600,000 customers, Constant Contact helps to develop websites, branded email campaigns, online stores, and more.


Email Marketing Comparison

Both Constant Contact and Mailchimp offer features to create email newsletters, forms, automated workflows, and more. This is a brief comparison of Mailchimp and Constant Contact’s email marketing features.

1. Email Builder

Mailchimp and Constant Contact offer email builder tools, each with its differences.

Constant Contact

Constant Contact’s email builder is relatively simple and suitable for beginners; however, the lack of designs isn’t ideal for anyone looking to create complex email styles. The drag-and-drop builder lets you easily add new features and edit text, font, and images.

Constant Contact Email Template


Mailchimp recently released a new email builder that is more modern. It allows you to add elements by clicking the design. You can also edit everything by clicking on each block of content which is more convenient.

Email has the ability that many channels don’t to create valuable, personal touches at a scale.
– David Newman, CSP at DoItMarketing

2. Email Newsletter Templates

Constant Contact

Constant Contact offers an extensive email template library with over 318 templates to customize. They have welcome email templates, announcements, seasonal marketing campaigns, and more.

Constant Contact offers a branded template option to create emails based on images and colors of your website.


Mailchimp offers an email template library with access to layouts and themes, allowing you to create your own templates. In the layout section, they provide you with 14 basic designs to use for newsletters.

Mailchimp Templates

Their theme options give you over 100 designs that you can customize to fit your specific branding.

3. Automated Workflows

Constant Contact

With their Email Plus plan, you can access Constant Contact’s marketing automation features. They allow you to create automated workflows for eCommerce platforms such as Shopify and WooCommerce.

You can also set up campaigns based on subscriber actions so you can target the right subscribers at the right time. 


Mailchimp offers more advanced features for automation with several options. Mailchimp also allows you to create workflows with their basic plan.

Mailchimp Workflow

Their workflow editor enables users to create both welcome and abandoned cart messages, behavior-based automation, product retargeting, and product recommendations. 

4. Email List Management

Constant Contact

Constant Contact offers simple list segmentation features that are very user-friendly. They allow you to organize contacts using contact tags and behavioral data to create advanced targeted segments.

Constant Contact also allows you to upload contact lists from Outlook, Gmail, Excel, and CRM platforms.


Mailchimp focuses on providing full CRM functionality with list management. The software enables you to manage contacts through advanced segmentation and measure performance through analytics.


Their software offers more options than Constant Contact. Mailchimp also allows you to import and export customer lists.

5. Personalization

Constant Contact

Constant Contact’s email marketing software lets you personalize your email subject line with a contact name, details, or custom fields.

Besides subject line personalization, they also enable you to create dynamic content blocks to show relevant products to subscribers based on their gender, age, and other factors.


Mailchimp also provides subject line personalization. They provide a dynamic content feature that gives you content blocks to create highly personalized messages for your audience based on the data you’ve already collected about them. 

6. Registration Forms

Constant Contact

Constant Contact’s list-building tools allow you to create inline forms, landing pages, Facebook lead ads, and pop-ups. The form builder offers basic customization and allows you to add text, change the background and call to action colors and add custom fields.

Constant Contact List


The Mailchimp registration form and builder have more customized field options than Constant Contact and offer a translation option to create translated versions of every form.

7. A/B Testing Tools

A/B testing improves marketing campaign performance and lets you view your audience’s likes and dislikes.

Constant Contact

Constant Contact provides subject line A/B testing to test various subject lines and find the ones with the best open conversion rates. This is the only A/B testing that Constant Contact offers.


Mailchimp offers more advanced A/B testing tools which allow users to test campaign aspects, including email design, subject lines, and more.

AB Testing

Mailchimp’s premium plans also allow you to access advanced Multivariate testing to test up to 9 variations of your design.

Email Deliverability Comparison

Email deliverability is the process that lands your email campaign in the recipient’s mailboxes. The higher the deliverability rate, the better. 

According to a study, Constant Contact has delivery rates ranging from 88 to 93 percent, averaging 89.92 percent. Mailchimp’s delivery rates offer deliverability between 81.6 to 91 percent, averaging 85.82 percent.

Analytics Comparison

Tracking your email marketing campaigns in real time provides insights you can act on.

Constant Contact

Constant Contact allows you to show your top email stats for the past month. You can also monitor the number of emails opened, sent, clicks, and bounces, and hide specific metrics to personalize your Constant Contact dashboard and look at the specific metrics only.



Mailchimp’s reporting dashboard displays critical marketing metrics to track along with the average open rate.

Unlike Constant Contact, you can’t hide your metrics to focus on specific elements. Mailchimp also offers a revenue option that gives you a more in-depth look at the return on investment of your campaign.

App Integrations Comparison

Constant Contact

Constant Contact offers 542 fee and deal apps they integrate with, including Shopify, WooCommerce, Salesforce, Eventbrite, and more.

Shopify Logo

Constant Contact is one of the best Mailchimp alternatives that integrates with most eCommerce platforms, CRM tools, and social media networks. You can also explore various Constant Contact alternatives, based on your specific requirements.


Mailchimp doesn’t integrate directly with Shopify; however, they +integrate with 284 apps such as Google Analytics, Stripe, WooCommerce, Eventbrite, Zapier, Hootsuite, and more.

If social media is the cocktail party, email marketing is a “meet up for coffee.” It is the original one on one marketing channel.
– Erik Harbison, Marketing Growth Leader at

Customer Support Comparison

Constant Contact

Constant Contact offer an extensive knowledge base to help users use the software. They also offer video tutorials, webinars, and seminars for extra support. Constant Contact provides support through live chat, phone support, and Twitter.

Customer Support


Mailchimp also offers several tutorials and guides but only provides 30 days of email support. Unlike Constant Contact, you need the Essentials paid plan to access 24/7 email and chat support, which isn’t included with the free plan.

Phone support is also available for Premium users.

Pricing Comparison

Constant Contact

Constant Contact doesn’t provide a free plan but does have a 60-day free trial. They also offer the following paid email marketing service plans:

  • Core ($9.99/month 0-500 contacts): ECommerce marketing, website builder, support options, unlimited sent emails, Constant Contact’s templates, reporting, and subject line A/B testing. 
  • Plus ($45/month): Automated emails, dynamic content, polls and surveys, advanced eCommerce marketing, website creation, support, pop-ups, etc.



Mailchimp provides a free plan as well as paid plans.

  • Free ($0/month 0-500 contacts): Includes CRM, creative assistant, website creation, forms, landing pages, and marketing.
  • Essentials ($13/month): Includes email templates, A/B testing, email, and chat support, and multi-step journeys.
  • Standard ($20/month): Includes custom templates, dynamic content, behavioral targeting, etc.
  • Premium ($350/month): Includes advanced segmentation, comparative reporting, phone support, and multivariate testing.


Does Constant Contact Remove Unsubscribed Users Automatically?

No, Constant Contact doesn’t remove unsubscribed users automatically. They only remove them when the Contact gives permission to remove them.

Email subscribers

What Is The Email Limit For Mailchimp’s Free Plan?

The email limit for Mailchimp’s free plan is 500 emails. The free plan provides up to 500 contacts, and 1,000 email sends per month.

What Are The Advantages Of Using Mailchimp?

The advantages of using Mailchimp include a free plan, easy branding, effortless email marketing, automation features, and an all-in-one marketing tool.

How Many Audiences Should I Have While Using Mailchimp?

While using Mailchimp, you should have one primary audience. If you need to manage separate audiences, creating them and using tags and segments for organization is best.

Does Constant Contact Remove All Duplicate Emails?

Yes, Constant Contact removes duplicate emails automatically if the same contacts are on multiple lists. 

What Happens When I Click Resend In Constant Contact?

When you click resend in Constant Contact, it will resend the email to the same lists as before but only to the contacts who didn’t receive the original email.

Create Your Email Marketing Strategy With Constant Contact Today

Choosing the right email building and email marketing tool can be a complicated process, but with Constant Contact, you will not have to worry about anything.

If you want an easy-to-use service, simple list management, and top-performing deliverability, Constant Contact is the best tool on the market.

Constant Contact provides the best value for money and great automation features that will set you apart from the competition.

Try Constant Contact today to streamline your email marketing services.

Our #1 Recommendation: Constant Contact

Constant Contact Logo Small
  • Editor's Choice
Overall Rating:

Email builder




Key Features:
  • Email builder
  • Newsletter templates
  • Automated workflows
  • Email list management

Article by

Matt Diggity

Matt is the founder of Diggity Marketing, LeadSpring, The Search Initiative, The Affiliate Lab, and the Chiang Mai SEO Conference. He actually does SEO too.

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