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Matt Diggity

Aug-2025-DM-News

Diggity Marketing News Roundup—August 2025

This month was huge for marketing, with big SEO, AI, and ad changes. In the top stories of the month, you’ll learn about the completion of the last core update, stats on the behavior of AI assistants, and what it may mean that Amazon has stopped spending on Google ads.

After that, you’ll learn why AI search traffic is ignoring mobile strategies and see some of the results of some of my own fun experiments with AI SEO. You’ll also discover why brands dominate AI mode but seem to struggle in AI Overviews.

At the end, you’ll learn why Google CTRs are crashing and how to avoid penalties with programmatic SEO. Let’s jump in! Read more »

July-2025-DM-News

Diggity Marketing News Roundup—July 2025

You shouldn’t miss anything that changed for SEO, AI, LLMs, and more last month. First, you’ll learn about the most recent Google update, the steps Cloudflare is taking to fight scraping, and the results of a major AI-SEO test.

After that, you’ll catch up on why Google has de-indexed millions of pages, and get some perspectives from major SEOs on the future of LLMs, the state of link building, and how Google’s search share is holding up against AI.

At the end, you’ll find the headlines on Google’s direction. There are fresh numbers on the performance of overviews, new features for Google Ads, and fresh moves from the company to avoid hefty fines in the EU. These changes may affect you. Read more »

Advance AI SEO Case Study Featured Image

+1,400% Monthly AI Traffic [Advanced AI SEO Case Study]

For years, traditional SEO focused on optimizing for the 10 blue links in Google’s SERPs, but that can’t be your only focus now.

AI-powered tools like ChatGPT, Google’s AI Overviews, and Gemini are now delivering direct answers often without users ever clicking a search result.

This case study breaks down how my team at The Search Initiative adapted our already successful SEO strategy with an AI search focus by using log file analysis to understand AI bot behaviour, implementing structured data to boost visibility in AI-generated results and optimizing content for multimodal (text, images, videos etc) support. Read more »

June-2025-DM-News

Diggity Marketing News Roundup—June 2025

In the top stories for the month, you’ll learn about Google’s new AI Mode for search (and whether it’s the SEO apocalypse some fear), the big announcements made at the I/O 2025 Keynote, and the results of a comprehensive test of AI Overview’s brand visibility factors.

After that, you’ll learn how to use the new AI Max tool released for Google Ads, get the latest updates on the zero-click trend, and find out the results of the landmark antitrust case against Google.

There are even more stories after that. The roundup closes with some early guides for the new tools and features you’ll learn about, and announcements Google has made about the future that you shouldn’t ignore. Read more »

May-2025-DM-News

Diggity Marketing News Roundup—May 2025

Stay ready for the big changes coming from all sides for SEO, AI, ads, and more. We’ve got the latest news for you in one place.

First, you’ll learn about a major ruling against Google that found it to have an illegal ad tech monopoly. Then, you’ll see some of the latest research on how AI overviews affect your clicks, and find out what the new launch of AI mode for all searchers means.

After that, you’ll catch up on the most interesting arguments from the SEO community this month. Is Google stealing your traffic? Is the new ad double-serving policy what it seems? Are those changes really worth A/B testing? The pros have opinions! Read more »

AI SEO Case Study- 2,300% Monthly AI Traffic Increase By Cracking AI SEOGenius-Featured-Image

[AI SEO Case Study]: 2,300% Monthly AI Traffic Increase By Cracking AI SEO

AI SEO is no longer optional, it’s the new frontline of search.

In 2025, the way people discover information online has fundamentally shifted. With the rise of AI-generated search results, like Google’s AI Overviews, Bing Copilot, and ChatGPT, businesses need to rethink how they show up online.

This case study reveals how my agency, The Search Initiative, leveraged AI optimization tactics to generate consistent AI traffic growth from AI platforms like ChatGPT and Gemini and keyword visibility within AI overviews, and why every business should be thinking about AI SEO today. Read more »

Apr-2025-DM-News

Diggity Marketing News Roundup—April 2025

A major core update is just the start of the SEO, AI, and Google Ads news that came down this month. SEO is changing in big ways, and you’ll need to know how AI and other players are involved. Catch up in this month’s update.

In the top three stories, you’ll get confirmation that the March update is finished, find out what the latest updates mean for content publishers, and get some insight into why Google may now be discouraging small forums.

That’s just the beginning. You’ll also get the latest news about Google’s new Ad rules, the outcome of their big advertising lawsuit, and how AI is a growing presence in site traffic. Then, you’ll see some shocking proof that SEO isn’t dead, and learn about Google’s big ad deal with Roblox! Let’s jump in. Read more »

March-2025-SEO-News

Diggity Marketing SEO News Roundup—March 2025

Kevin Indig brings you his personal analysis of 19 other deep appraisals of AI overviews and compares the outcomes. He synthesizes what the experts found into key points you can apply to your SEO.

He organized the insights he compiled according to how they answered the following questions:

He takes you through how the collection of studies answers these questions. For every claim, you’ll see a list of what each relevant study found so that you can compare them against one another. Read more »

February-2025-SEO-News

Diggity Marketing SEO News Roundup—February 2025

February was a turbulent month for SEO, filled with big moves by Google, explosive new techniques enabled by AI, and more.

In the top stories for the month, you’ll learn what the latest data says about how much links really matter. You’ll also get the story on Hubspot’s collapse and find out what’s next after a global SEO tool outage.

That’s just the beginning. Read on to find out more about the latest SEO strategies, building forums with bots, new site reputation abuse policies, new Google quality rater guidelines, and so much more. Read more »