13 Best Jewelry Affiliate Programs in 2024

The earliest examples of jewelry date back to around 70,000 years ago.

So that’s about as much evidence of an evergreen market as you could need.

As of today, the jewelry industry is worth an estimated US$230 billion per year, and you’d only need to tap into a tiny part of that market to make life-changing money by promoting diamond jewelry.

Now, the secret to earning money from the jewelry market is to promote the right programs.

As someone who’s a part of many jewelry affiliate programs, I can attest to the fact that the jewelry market has only grown in value and significance over time, with jewelry becoming a symbol of both personal style and social status.

In fact, the jewelry industry has weathered countless economic downturns and shifts in fashion trends, making it a reliable and evergreen market for affiliates to tap into.

With my list of the 13 best jewelry affiliate programs, you can be sure you’re promoting programs that have been tried and tested by industry experts.

Top Jewelry Affiliate Programs for Niche Sites

1. Blue Nile Jewelry 

In 1999, Irish company Blue Nile took the innovative step of becoming an online-only retailer of diamonds and other jewelry.

Removing the middleman allows the average person to get hand-crafted diamond engagement rings at a far lower price than in regular retail store.

And from the comfort of their home and regardless of where they live in the world.

Blue Nile also offers virtual appointments so your visitors can book a 1-on-1 consultation with a diamond expert, to ensure you get the exact ring or precious stone you’re looking for.

You’ll need an account with the Impact affiliate network to promote this affiliate program. But that’s more than worthwhile because you also get credited for all phone sales too, and not just those made via their website.

But commissions are capped at 5% on sales of up to $7,500 for this affiliate program. So you might need to renegotiate this if you can drive a lot of qualified traffic their way and want to earn extra money for no additional effort on your part.

2. Etsy

The next jewelry affiliate program on our list is Etsy, an online marketplace for handmade, vintage goods, and other craft items.

It provides a platform where micro-entrepreneurs can start an online store for their own jewelry etc., but without the headache of setting up a website or managing their online marketing.

Etsy features tens of thousands of unique, hand-crafted rings, bracelets, necklaces, and other jewelry with something to suit every budget.

And while the majority of the jewelry your visitors will find on Etsy is extremely affordable, you will also find brand new and vintage rings that cost at least $40,000. However, the majority of its stock is sterling silver jewelry and other low to mid cost items.

That means you can present Etsy offers to a variety of audiences, from those interested in cheaper jewelry to those willing to spend a year’s salary on a ring.

So how much is the Etsy affiliate program worth to you?

As a jewelry affiliate promoting this offer will earn up to 4% commission on per sale made through their affiliate referral links.

3. James Allen 

James Allen has served customers looking for conflict-free diamonds[1] and related fine jewelry since 2006.

And while they operate out of offices in Washington and a showroom in New York, they also have a thriving online store selling high-end and personalized engagement rings, wedding rings, diamonds, gemstones, and other fine jewelry.

So your audience can find the fine jewelry they want, set with the diamonds or other precious stones they prefer, but with the clear conscience of knowing that all the materials were sourced ethically.

To date over 150,000 happy couples have bought their rings from James Allen, so it’s a pretty good bet your visitors are going to like what they find there.

So what’s in it for you?

James Allen has an average order value (AOV) of $6,500 per sale. Based on their 5% commission rate, that means you can earn $275 per average referral.

That’s 100% more than the vast majority of credit card affiliate programs or other financial service affiliate offers.

4. Zales Jewelry 

Zales has grown from a single store in Wichita Falls, Texas almost 100 years ago to 600 locations today.

The company has also run an online store since 1998, so your visitors can pick an engagement ring and other luxury jewelry from their sofa too.

Zales main market is online shoppers looking for diamonds and or diamond jewelry. Each of their diamonds is conflict-free, which is rapidly becoming the norm in this market as ethically sourced fine jewelry continues to take over.

Their most popular product lines are wedding, engagement, wedding sets, and promise rings, all of which are available with completely free shipping.

They also offer credit payment options, so shoppers can get the ring or other piece of fine jewelry they want but then spread the cost over several months or years.

So how does Zales jewelry affiliate program compare to the other jewelry affiliate programs in this roundup?

Zales jewelry affiliate program pays a 2% commission rate but that’s open to negotiation if you can drive a substantial volume of sales.

And you also get a dedicated affiliate manager to work with you as well as a daily product data feed, so they obviously take their digital marketing seriously.

5. Roma Designer Jewelry 

Roma Designer Jewelry affiliate program set out with the mission of making jewelry from leading brands available to the masses.

They do this by removing the middleman from the equation and negotiating deals with suppliers. This helps them trim away the up to 2000% markup charged by many jewelry companies.

So your visitors get access to a curated range of high-end jewelry but at affordable prices. Things like an engagement ring rarely come at an affordable price nowadays. So this affiliate program is perfect to promote to a middle class audience..

Customers can also spread their payment via ‘Afterpay’, making 4 total payments over the span of two months.

This is useful leverage to mention in your affiliate pre-sales content.

Jewelry affiliates will earn up to 8% commission on each sale made through this program’s banners and text links.

And with an average cart value of $70 that means a payout of $5.60 per sale.

6. Angara Jewelry 

Next up on our list is a very special jewelry affiliate program: Angara affiliate program-  a Sanskrit word that roughly translates to “fire within”.

This makes Angara affiliate program not only a cool brand name but it even describes their product line – precious stones.

After generations of acting as a supplier to the international jewelry industry, Angara entered its retail market in 2005. Angara is now one of the bigger jewelry companies.

Their product line spans wedding engagement and fashion rings, personalized necklaces, bracelets, bridal jewelry and other items of jewelry all featuring Angara’s famous gemstones.

It’s also worth mentioning that Angara jewelry isn’t cheap – it’s designed and manufactured for a very discerning audience.

Which is why traffic quality matters here – only send warm traffic to their landing pages.

That’s also why Angara affiliate program’s average order value is $1,100, which you then earn up to 8% of depending on how many affiliate sales you can generate each month.

The Angara affiliate program is managed by the Rakuten Advertising network so make sure to sign up with them before you start planning any promotions.

7. Rockford Collection 

The Rockford Collection is a range of unique men’s wedding rings – they’re unlike anything else on the market.

Men’s wedding bands are traditionally very basic, lacking any kind of flare.

But the Rockford Collection isn’t traditional– they’re for a new generation of men who want a wedding band to match their sense of confidence and style.

Each ring is handcrafted from gold and platinum before being set with 100% natural diamonds, plus they’re available in styles ranging from extravagant to far more reserved.

Once your referral turns up on the site they can schedule an in-person or virtual consultation for their wedding band, but you still have 30 days for that referral to convert to a sale.

So how well does this Jewelry affiliate program pay its affiliates?

As a jewelry affiliate you get a 10% commission on all referrals from this jewelry affiliate program, so based on their average order you’ll generate around $320 per sale in affiliate revenue.

8. Ashford Jewelry

Ashford has been selling luxury men’s and women’s watches online since the earliest days of the Internet way back in 1997.

Each timepiece is from a leading brand name such as Rado, Bulova, Movado, Hamilton, etc., in its original box with an owner’s guide.

But those same watches are available at up to 80% less than your audience would pay in a retail store, and that includes the diamond watches.

This is made possible by bulk purchasing inventory to get lower prices that are then passed on to their customers.

In addition to the above, your visitors will also get free shipping on all orders, a 30-day returns policy, and a default 2-year warranty.

The Ashford jewelry affiliate program is managed by CJ Affiliate by Conversant [2] so you’ll have a full range of affiliate banner ads and text links to add to your content.

Apart from that, jewelry affiliates can earn 6% on all referrals with this jewelry affiliate program.

Ashford is also happy to offer a higher commission rate to affiliates that can qualify for it.

9. Jared 

Jared provide their customers with jewelry products made with responsibly sourced gemstones resulting in an exceptional selection of bridal and fashion jewelry.

They work to provide their customers with products of impeccable quality, made with responsibly sourced gemstones, resulting in an exceptional selection of bridal and fashion jewelry.

Something they’ve been doing since 2000.

Your visitors can choose from the over 5,000 items in stock at any one time, including wedding and engagement rings, necklaces, rings, earrings, watches, and charms – almost all of which can be personalized.

They also stock a range of jewelry for men and kids, so an entire family can shop here if they wish.

Now let’s take a look at their affiliate program details.

The Jared affiliate program is a popular jewelry affiliate program managed by Commission Junction, so you get lots of creatives, great support, and all the online reports you could want.

Online purchases made by your referrals will result in a 2% commission being credited to your affiliate account.  Higher commission rates are available to affiliates who can generate a high volume of sales.

10. Kay Jewelers 

Kay claims to be the #1 jewelry store in the United States offering a wide range of jewelry at prices people can afford. Something they’ve been doing since 1916. They also have an amazing jewelry affiliate program.

They offer financing options across 5,000 products including engagement and wedding rings, anniversary jewelry, necklaces, earrings, watches. Your visitors can also ask for their order to be personalized, to make a lasting impression.

If your visitors aren’t sure what to buy, Kay offers online or in-store consultations to talk them through the choices available to them, be it for an engagement ring or any other type of jewelry.

And they then get free shipping on all orders over $50 once they’ve made their purchase.

Financing options are also available for anyone who needs to spread the cost of their purchases – be it a diamond ring or just an anniversary gift – over several weeks.

The Kay jewelry affiliate program pays up to 7% commission on all referrals, but their base rate is 2%.

And while this is fairly typical of jewelry affiliate programs, it also means you’ll need to push high ticket items to make the payouts worthwhile.

11. Yadav Jewelry 

Yadav is a family-run business that in 1983 started out as a wholesaler of jewelry products and diamonds before entering the retail market.

Their jewelry uses diamonds from a number of sources, including natural diamonds that are GIA and IGI certified, along with diamonds that are “grown” in a lab.

Their diamond engagement rings are all one of a kind.

The Yadav online store features all the usual products you might expect, including fine jewelry, diamond earrings, and wedding and engagement rings.

But they’ve obviously made an effort to make shopping with them as intuitive as possible, which should lead to better-than-average conversion rates for qualified traffic.

Customers can also take advantage of several payment options, including major credit cards.

But your visitors can also save 1.5% on their purchase if they pay by bank wire transfer, and that’s not just for their first purchase.

So how does this affiliate program compare to the others?

Their jewelry affiliate will receive a 5% cut per sale made via your affiliate links, with commissions paid monthly via PayPal or bank transfer.

12. Monica Vinader 

Monica Vinader is a Spanish jewelry designer and artist who has been making waves in the jewelry industry since 2007. She makes everything: from pins, bracelets, earrings and necklaces to diamond engagement rings.

So much so, that her creations are now worn by royalty.

In addition to creating stunning silver and gold rings, her products will also appeal to the environmentally-conscious consumer.

That’s because her company now only uses recycled silver and ensures that all of its materials are sourced ethically and from sustainable sources.

Each product is the result of the work of a number of family workshops dotted around the world, including India, Thailand, and the UK.

So what makes this affiliate program different from any of the other jewelry affiliate programs you could sign up for?

This is a well-known jewelry affiliate program because affiliates get paid a 10% commission per sale, plus they receive fresh content ideas on a regular basis, voucher codes to promote to their audience, plus all the tools needed to monetize affiliate content.

13. Agmes Jewelry 

Agmes jewelry is ideal for anyone looking for designer jewelry that doesn’t look like anything else they’ve seen before. Plus, it is all ethically sourced fine jewelry.

Their luxury jewelry is non-traditional in nature and looks organic rather than manufactured, which is because “…the collection creates a feminine geometry expressed through clean lines and sculptural silhouettes.”

But they’re still created using precious metals and organic freshwater pearls. Most of the precious metal is recycled so you’re also reducing your carbon footprint.

Each item is handmade in their studio in New York, so no two pieces of Agmes jewelry are alike. Their engagement rings are one of the more popular in town.

And they’re designed to last – these are very much heirloom pieces and engagement rings that can be passed on from generation to generation.

This jewelry affiliate program is managed by the Pepperjam affiliate network, so make sure to apply for an account with them before you start promoting it.

This is one of the jewelry affiliate programs well worth promoting because they pay their affiliates a 12% commission per ales.

That makes Agmes the best jewelry affiliate program in this roundup by commission rate.

Tips for Success as a Jewelry Affiliate

As a jewelry affiliate, there are a few tips to keep in mind for success. Here are for tips you can use:

1. Get the Right Position in the Market

Finding the right market position is key to success as a jewelry affiliate. You must know your target customers and what the customers are looking for.

This will help to market your products and services effectively. Additionally, identifying the competition can help you differentiate yourself and stand out. 

2. Have a Comprehensive Knowledge of the Product

It’s important to have a thorough knowledge of the products you’re representing. Ensure you understand your jewelry’s features, benefits, and pricing. Understanding these factors will help you market the company accurately.

Furthermore, always research the current trends in the jewelry market. Proper research helps you determine what types of jewelry appeal to your customers.

3. Create a Marketing Plan

Developing a perfect marketing plan requires careful thought and consideration. Create a marketing plan that outlines strategies for driving traffic to your affiliate page. 

It is also important to consider your target audience, budget, timeline, and objectives. You should also consider the best channels to communicate with your audience. 

Furthermore, include your implementation and evaluation timelines. Finally, always track and measure the success of your program. Also, make any necessary adjustments for continuous optimization.

4. Always Aim to Win Customer Trust and Loyalty

Building trust and loyalty with your customers is essential as a jewelry affiliate. Always provide excellent customer service through quality products and delivering on your promises. Aim to provide customers with an enjoyable experience that will keep them returning.

Also, showcase your industry knowledge and provide helpful advice to customers. This will also help you build trust. Stand out by rewarding customers for their continued support through discounts.

How We Compiled This List

We considered the following criteria when compiling the 13 best jewelry affiliate programs for 2024: 

1. Commission Rate

For this list, we looked for programs offering competitive commission rates of at least 2%, with some offering up to 12%. This allows affiliates to earn a higher commission on each sale. Thus this makes it a more attractive option for potential affiliates. 

2. Cookie Duration

Cookie duration is an important factor to consider when selecting an affiliate program. The time a cookie remains active on a user’s device can impact your affiliate efforts’ success.

A longer cookie duration means that users can click through your affiliate link and purchase the product at any time within the duration of the cookie. This results in more potential commissions for you. 

For this reason, we reviewed programs that offer cookie durations of at least seven days or more. The duration ensures you can maximize your potential earnings from each affiliate link you share.

3. Payment Method

Payment method is an important factor when choosing a jewelry affiliate program. Our list evaluates jewelry affiliate programs that offer reliable and secure payment options. So you can be sure of a timely payment.

We looked at programs that offer the following payment methods:

4. Product Selection

We carefully considered the product selection offered by each program. We looked for programs that provide a wide range of jewelry products. We also looked for programs that offered unique and interesting pieces, such as handmade jewelry or designer finds. 

We targeted how to maximize your earning potential by selecting programs offering diverse jewelry products.

Earn Lucrative Commissions with the Best Jewelry Affiliate Programs

All of these jewelry affiliate programs on this list work very well. They are currently the best jewelry affiliate programs for you to promote on your website.

While there are hundreds of jewelry affiliate programs you could choose from, these are the pick of the bunch.

And you have enough diversity in the available programs to monetize a number of sub-niches such as men’s jewelry or cremation jewelry.

But even the best affiliate programs are worthless if you can’t generate traffic.

Which is exactly what I teach you in my Affiliate Lab training course.

Learn how to build and rank sites, even in competitive niches.

All are based on my tried-and-tested system for building profitable niche affiliate sites.

It’s like having me sit beside you and teach you everything I’ve learned about niche sites.

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Article by

Matt Diggity

Matt is the founder of Diggity Marketing, LeadSpring, The Search Initiative, The Affiliate Lab, and the Chiang Mai SEO Conference. He actually does SEO too.

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