Skip to content

Best Content Marketing Courses (2024) Actionable Training

Best Content Marketing Courses

Crafting a well-planned content marketing strategy is essential for producing and distributing valuable materials, such as blog posts, videos, and social media updates. 

Over the years, I have delved deeply into the world of content marketing, testing and analyzing numerous strategies and courses. I’ve spent countless hours refining my skills and understanding what works best. Through my experience, I’ve identified the top content marketing courses for 2024 that stand out for their quality and effectiveness.

In this guide, I’ll share my insights and evaluations of these courses, highlighting the aspects that can significantly enhance your content marketing skills. 

And trust me, one course, in particular, has a surprising element that transformed my approach entirely—stay tuned to discover which one it is.

Top Products

1. HubSpot Academy’s Content Marketing Certification Course

HubSpot Academy's Content Marketing Certification Course

Price: Free

If you’re looking for a comprehensive and beginner-friendly course, HubSpot Academy’s Content Marketing Certification Course is your go-to choice. This course offers a deep dive into the world of content marketing, covering everything from strategy and storytelling to content creation and promotion. 

One of the highlights of this course is the digital certification awarded upon completion, which can be a great addition to your resume or LinkedIn profile. 

What I found outstanding about this course is how it balances foundational knowledge with advanced strategies. As an experienced SEO expert, I found the course’s advanced strategies particularly insightful, enriching my existing knowledge and introducing new, practical techniques that I could immediately apply.

The only downside mentioned is that the certification may not hold much weight with some clients.

  • In-depth content marketing course covering a wide range of topics
  • Suitable for individuals at all skill levels, from beginners to experienced marketers
  • Provides a digital certification upon completion
  • Offers advanced strategies that enrich existing marketing knowledge and introduce practical new techniques
  • Certification may not impress clients


Our Rating
  • Course content: 5
  • Teaching methodology: 4.9
  • User interface: 4.9
  • Value it offers: 4.9


2. LinkedIn’s Content Foundations

LinkedIn's Content Foundations

Price: Free with a LinkedIn Learning subscription

LinkedIn’s Content Foundations is another great option for those new to content marketing. This introductory program covers essential topics and concepts, providing a solid foundation for beginners. 

What sets this course apart is its emphasis on interactive learning. The course incorporates quizzes to reinforce the learning material and practical activities that allow learners to apply what they’ve learned in the realm of online content. 

When I took this course, I found the quizzes and hands-on activities particularly beneficial in solidifying my understanding of the fundamentals.

Reviewing user feedback, it’s clear that this course is well-loved for its practical approach and beginner-friendly content. Participants appreciate the quizzes and practical activities that help reinforce their understanding of the subject matter. However, some experienced marketers might find the content too basic. If that’s you, consider adding some automation tools into you LinkedIn marketing.

  • Ideal for individuals new to content marketing
  • Emphasizes interactive and engaging learning methods
  • Features practical activities that allow for immediate application of concepts
  • Too basic for seasoned marketers


Our Rating
  • Course content: 4.8
  • Teaching methodology: 4.9
  • User interface: 4.8
  • Value it offers: 4.8


3. Superpath Pro

Superpath Pro

Price: $299

If advanced content marketing is what you’re after, Superpath Pro has you covered. 

What sets it apart is the unique community interaction feature, allowing members to connect with peers and industry professionals for collaborative learning, sharing challenges, and collectively generating solutions.

Having used Superpath Pro myself, I can vouch for its exceptional mentorship and community support. 

From what I’ve seen, the opportunity to work on real-world projects was invaluable, despite the tool’s slightly higher price point. The community interaction feature, in particular, stands out as a great way to learn and grow with others in the industry.

  • Advanced data analysis tool
  • User-friendly interface
  • Ideal for data professionals
  • Higher price than other tools


Our Rating
  • Course content: 4.7
  • Teaching methodology: 4.8
  • User interface: 4.7
  • Value it offers: 4.7

Effective content marketing is about creating content that truly engages your audience. Courses like HubSpot Academy’s Certification blend theory with practical skills, essential for content marketers who need to stay ahead of trends and understand their audience.
– Ann Handley, Chief Content Officer at MarketingProfs


4. CXL: Technical Content Marketing Minidegree Program

CXL Technical Content Marketing Minidegree Program

Price: Contact for pricing

If you’re looking for a course with a technical edge, the CXL Technical Content Marketing Minidegree Program is worth considering. This comprehensive educational program delivers a thorough comprehension of growth marketing, with a specific emphasis on utilizing data-driven approaches to enhance marketing endeavors.

Diving into this program, I was immediately impressed by the depth and breadth of topics covered, from advanced SEO tactics to conversion rate optimization and analytics. Unlike any other platform I’ve used, this one uniquely offers a focus on data-driven strategies, providing a comprehensive skill set for growth-focused marketers.

From my personal experience, this course has been widely commended for its practical, actionable lessons and the extensive range of topics it covers. 

However, I noticed that some of the content may feel slightly outdated, and the course’s intensity may not be suitable for beginners with no marketing experience or senior marketers looking for more advanced insights.

  • In-depth growth marketing training
  • Practical, actionable lessons
  • A wide range of topics covered
  • May be too intense for some


Our Rating
  • Course content: 4.7
  • Teaching methodology: 4.7
  • User interface: 4.7
  • Value it offers: 4.6


5. Semrush Academy’s Content Marketing Toolkit Course

Semrush Academy's Content Marketing Toolkit Course

Price: Free

For those looking to master Semrush’s extensive digital marketing tools, the Semrush Academy’s Content Marketing Toolkit Course is an excellent choice. 

This course offers in-depth instruction on conducting content audits, creating keyword strategies, and formulating impactful content plans using Semrush’s tools. This makes the course an ideal choice for both beginners and experienced marketers looking to enhance their tactical knowledge.

From my personal experience and observation, the course offers in-depth instruction and covers a broad spectrum of content marketing strategies. However, in my Semrush review I found that subscription is necessary to truly leverage the full benefits of the course.

  • Comprehensive content strategies
  • Fits all skill levels
  • Enhances tactical knowledge
  • Requires a subscription for full benefits


Our Rating
  • Course content: 4.6
  • Teaching methodology: 4.6
  • User interface: 4.7
  • Value it offers: 4.6


6. ClickMinded’s Content Marketing Training Course

ClickMinded's Content Marketing Training Course

Price: $997

For a comprehensive understanding of content marketing plans, social media promotion, SEO, and sales tactics, ClickMinded’s Content Marketing Training Course is an excellent option. 

This course offers an in-depth look into the various aspects of content marketing, ensuring a holistic approach. It includes practical activities, allowing learners to apply their skills and enhance their understanding of content marketing.

Diving into this course, I was immediately impressed by its thorough coverage of topics from SEO and social media management to sales tactics. Navigating through the course, I appreciated the intuitive layout because it made it easy to follow along and engage with the material. 

However, I did feel a pinch when it came to the price, which might be a bit steep for some. Despite this, the depth and quality of the content make it a valuable investment for those serious about advancing their content marketing skills.

  • Extensive content marketing classes
  • Covers SEO and sales strategies
  • Suitable for all levels of expertise
  • Pricey


Our Rating
  • Course content: 4.5
  • Teaching methodology: 4.5
  • User interface: 4.6
  • Value it offers: 4.5


7. Ahrefs: Blogging for Business

Ahrefs Blogging for Business

Price: Free

Ahrefs: Blogging for Business is a free blogging course that focuses on attracting potential customers and turning readers into customers through strategic blogging. 

This course is perfect for bloggers and content marketers looking to attract a targeted audience and potentially increase their revenue through more strategic and informed blogging practices. I cover the powerful insights you can find in my Ahrefs review.

From my personal experience, I found this course to be a treasure trove of comprehensive blogging strategies, with a keen focus on high-buying-intent keywords. However, I also noticed that the course’s specificity might not be everyone’s cup of tea.

  • Comprehensive strategies
  • High buying-intent keywords
  • Suitable for bloggers
  • Too specialized for some


Our Rating
  • Course content: 4.5
  • Teaching methodology: 4.5
  • User interface: 4.5
  • Value it offers: 4.5


8. Grow & Convert

Grow & Convert

Price: $10,000+

Grow & Convert stands out as a content-focused SEO agency with a special emphasis on conversion-focused content marketing. They offer a myriad of services that encompass all stages of content marketing. 

These services start with keyword research, a critical step in understanding what your potential customers are searching for online. Next, they provide content writing services, which involve crafting engaging, SEO-optimized content that draws in readers and encourages them to take action. 

To ensure that the content reaches its full potential, they also offer optimization services, refining the content to improve its performance in search engine results. Lastly, they offer link-building services, which involve acquiring backlinks from other websites to boost your content’s credibility and improve its search engine ranking.

They also use analytics to track conversions and attribute them to specific keywords.

Based on my experience, the comprehensive services and results-driven approach of Grow & Convert have received high praise. However, its high price point may not be accessible to all businesses.

  • Focused on conversion
  • In-depth keyword research
  • Full-service, from creation to links
  • Too expensive for some businesses


Our Rating
  • Course content: 4.5
  • Teaching methodology: 4.5
  • User interface: 4.6
  • Value it offers: 4.4


How I Tested the Products

How I Tested the Products

To furnish you with an impartial and thorough review of these content marketing courses, I undertook a rigorous evaluation process. 

Course Content Evaluation

I tested the comprehensiveness of each course’s material, ensuring it covered a wide range of marketing topics, from foundational concepts to advanced strategies.

I evaluated whether the content reflects the latest trends and practices in marketing, providing learners with knowledge that is both relevant and current.

Teaching Methodology Assessment

My focus was on courses that employed interactive and clear instructional techniques, as these were found to be more engaging and effective. 

I looked for courses that included practical exercises and real-world examples, facilitating a hands-on learning experience that is crucial for understanding and applying marketing concepts effectively.

User Interface Analysis

The ease of navigating through each course’s content was examined, recognizing the importance of a user-friendly interface for a smooth learning journey. 

Accessibility and quality of course materials were also evaluated, ensuring they were easily accessible and of high quality.

Value to Learners

The comprehensive content available goes beyond basic tutorials by including practical exercises and real-world applications. 

Each course’s potential to equip learners with actionable marketing skills was evaluated, assessing how well it prepared students for real-world marketing challenges. 

The contribution of the course to the learner’s career advancement or business growth was also considered, emphasizing those offering tangible benefits beyond theoretical knowledge.

Content marketing is an art and science, requiring ongoing learning and adaptation. Courses focusing on strategy and analytics are key to shaping skilled content marketers, guiding them in creating valuable content that drives business results.
– Joe Pulizzi, Founder of Content Marketing Institute

Buyer’s Guide: How to Choose the Best Content Marketing Courses

Buyer’s Guide How to Choose the Best Content Marketing Courses

The selection of an appropriate content marketing course hinges on your individual and business goals, your present abilities, and the particular skills you aspire to hone. 

Selecting the best content marketing course requires careful consideration of various factors that align with your personal and professional goals. 

Here’s a guide to help you make an informed decision:

Identify Your Goals and Skill Level

Understand what you aim to achieve with the course. Are you looking to enhance your business’s content strategy, or are you seeking personal skill development in content marketing?

Evaluate your current proficiency in content marketing. This will help you determine whether you need a beginner-level course or something more advanced.

Course Provider and Format

Research the credibility and track record of the course provider. Look for institutions or platforms known for quality education in marketing.

Consider the format that works best for you – whether it’s self-paced online courses, live webinars, or in-person workshops.

Budget and Pricing Model

Courses vary in price. Determine how much you are willing to invest in your education and find courses that fit your budget.

Some courses offer one-time payments, while others operate on a subscription model. Choose the one that suits your financial preferences.

Level of Support and Resources

Look for courses that offer ample support, such as access to instructors, forums, or peer groups.

Check if the course offers extra materials like downloadable content, templates, or case studies.

Practical Application

Ensure the course includes practical elements where you can apply what you learn. This could be through projects, assignments, or interactive sessions.

The course should teach skills that are applicable in real-world content marketing scenarios.

Certification and Industry Recognition

If the course offers a certification, assess its recognition in the industry. A well-recognized certificate can be a valuable addition to your professional profile.

Check if the course is accredited by a reputable educational or professional organization.


What Types of Content Marketing Courses Are Currently Offered?

There is a diverse range of content marketing courses available, ranging from introductory options like LinkedIn’s Content Foundations to more advanced programs such as Superpath Pro. These courses are designed to accommodate various skill levels and educational objectives.

Do the Content Marketing Courses Incorporate Practical Activities?

Yes, courses such as LinkedIn’s Content Foundations include quizzes and practical activities, while other courses provide real-world projects for direct application of learning.

Is a Certification or Digital Badge Provided Upon Completion of These Courses?

Several courses, including HubSpot Academy’s Content Marketing Certification Course, provide a digital certification upon completion to validate your skills.

What Are the Prerequisites or Other Requirements for Enrolling in These Courses?

The prerequisites or other requirements for enrolling in these courses vary. While some advanced courses may require prior knowledge or experience, many are designed to be accessible to all, including beginners.

Are the Courses Beneficial for Individuals With Varying Levels of Expertise, Including Beginners and Advanced Marketers?

The courses are beneficial to individuals with varying levels of expertise, including beginners and advanced marketers. They offer a wide array of content, from foundational knowledge for those just starting out in the field, to advanced strategies for seasoned experts looking to sharpen their skills.

What is the Best Content Marketing Course?

Upon selecting the best content marketing course, I realized that the course that stands out for its comprehensive nature and beginner-friendly approach is HubSpot Academy’s Content Marketing Certification Course.

Firstly, the course offers a deep dive into the world of content marketing, covering everything from strategy and storytelling to content creation and promotion. Secondly, the course stands out from the crowd with its digital certification awarded upon completion.

In comparison to other products in my lineup, HubSpot Academy’s Content Marketing Certification Course provides a more comprehensive look into content marketing. This course covers a wide range of topics, making it a great option for those looking to gain a broad understanding of content marketing.


Article by

Matt Diggity

Matt is the founder of Diggity Marketing, LeadSpring, The Search Initiative, The Affiliate Lab, and the Chiang Mai SEO Conference. He actually does SEO too.

Want to rank easier, higher and faster?

Sign up and join 100,000+ other subscribers and get SEO test results sent straight to your inbox.

moz sidebar

"One of the most effective SEOs I've ever met"- Cyrus Sheppard

As Seen On...

Search Engine Journal
New York Post
ahrefs brand