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10 Best Content Marketing Tools (2024 Buyer’s Guide)

Best Content Marketing Tools Featured Image

Great content is the heart of content marketing. With high-quality content, your business can position itself as an expert in the industry.

Content creation is a priority for the majority of digital marketing professionals. The best content marketing tool options can help your business get your content out to your audience through landing pages and other content strategy tactics.

I have spent months researching the best content marketing tools in the industry, and as a content marketer, I have used these tools multiple times.

For that reason, I came up with a list of the best content marketing tools that have been evaluated based on features, support, and pricing.

1. Ahrefs (Editor’s Choice)

Ahrefs is ideal for doing keyword research, website analysis, and more, which is why it ended up on the top of this list.

aHrefs

Ahrefs allows you to find out what people are searching for on Google, helps you create web content to generate traffic, identifies link-building opportunities, and allows you to change technical elements of your website content to give you a higher website ranking. 

In my experience, Ahrefs is an excellent tool that helps identify technical SEO tasks and helps with content marketing workflows.

Pros
  • Simple to use
  • Useful SEO tools for influencer marketing
  • Track keywords at the local level for lead generation

Cons
  • Confusing pricing model

 

Our Rating
  • Features: 4.8
  • Support: 5
  • Security: 5
  • Pricing: 4.6


2. SEMrush 

SEMrush is a favorite among many SEO professionals due to the large amount of data it provides for SEO, competitor research, content creation, and link building.

Semrush Homepage

SEMrush is a premium digital marketing tool that allows users to perform keyword research, view their competitor’s content strategy for social media platforms and general search engine optimization, identify backlinks, and monitor their paid video content management strategies.

SEMrush has a keyword magic tool for high search volume, low competition keywords, an SEO content template, and an SEO writing assistant to create optimized content.

In my experience, its ability to help you increase organic traffic and stand out from competitors makes it the best content marketing tool.

Pros
  • Free and paid options
  • All-in-one SEO and marketing tool
  • Simple interface
  • Free version

Cons
  • No video marketing

 

Our Rating
  • Features: 4.8
  • Support: 4.7
  • Security: 4.9
  • Pricing: 4.8

 


3. HubSpot

HubSpot is ideal for consolidating multiple content marketing tools into one location. Most of HubSpot’s marketing tools are free to try including popup tools, live chat, an all-in-one WordPress plugin, and a robust form builder [1].

HubSpot Homepage

HubSpot also offers an excellent CMS and a marketing automation platform to centralize everything with a free CRM. In my experience, HubSpot offers one of the best content marketing options in the industry and is a great all-in-one solution. 

Pros
  • An all-in-one marketing tool
  • Free CRM platform
  • Simple user interface

Cons
  • Difficult to use when not used as an all-in-one tool

 

Our Rating
  • Features: 4.8
  • Support: 4.7
  • Security: 4.8
  • Pricing: 4.8


3. WordPress

WordPress is ideal for blogging, publishing content, and creating portfolios. They provide customizable templates that are simple to use and can help you build a website quickly.

Wordpress Homepage

WordPress integrates with multiple plugins, providing an open-source CMS, a customizable platform, and more [2].

In my experience, WordPress is one of the most efficient marketing tools to engage website visitors.

Content is an atomic particle of all marketing strategies.
– Rebecca Lieb, Strategic Advisor and VP at The ClickZ Network

Pros
  • Thousands of plugins
  • User-friendly
  • Promotes SEO best practices

Cons
  • Updates may cause issues

 

Our Rating
  • Features: 4.8
  • Support: 4.6
  • Security: 4.8
  • Pricing: 4.9

 


4. Trello

Trello is ideal for tracking tasks and project management. They put all of your projects in one place that can be customized. Managing the process of producing content ideas can be done when using Trello.

Trello Homepage

Trello is a simple tool that can be used for many things, such as product roadmaps, sales funnels, growth experiments, and more.

In my experience, Trello is a tool that offers all the tools necessary for project management and managing visual content. 

Pros
  • Work on projects in real-time
  • Kanban system
  • Simple pricing

Cons
  • Limited customization

 

Our Rating
  • Features: 4.7
  • Support: 4.6
  • Security: 4.7
  • Pricing: 4.8

 


5. Yoast

Yoast is an SEO plugin that integrates with WordPress and Google Docs and works by rating your content’s readability and SEO friendliness for search engines.

Yoast SEO Homepage

They provide the ability to set focus keywords and a checklist of objectives to optimize your content. The tool can help you rank better in search engine results.

In my experience, Yoast provides quality SEO analytics tools that will improve your website easily.

Pros
  • Suggests improvements for on-page SEO
  • Free tool
  • Simple SEO checker

Cons
  • Isn’t a replacement for SEO keyword research

 

Our Rating
  • Features: 4.6
  • Support: 4.6
  • Security: 4.6
  • Pricing: 4.7


6. Airtable

Airtable is ideal for managing tasks and databases. It is another project management tool that combines features from Trello and spreadsheets.

Airtable Homepage

It can be used for editorial calendars, influencer/writer management, writing SEO-focused content, and marketing campaign tracking.

In my experience, Airtable is great for managing tasks between multiple people and managing content in Google Docs and other platforms.

Pros
  • Great for collaboration
  • Easy to use
  • Streamlines workflow

Cons
  • Not specifically made to manage projects

 

Our Rating
  • Features: 4.5
  • Support: 4.5
  • Security: 4.5
  • Pricing: 4.6

 


7. Google Analytics

Google Analytics is great for goal tracking, conversion tracking, audience insights, website traffic data, and more. It is a free platform that can help you to improve your content with Google Search Console.

Google Analytics Homepage

Google Analytics allows you to easily measure page views, session duration, and bounce rate and perform content research to identify what types of content appeal to your audience [3].

My experience has shown Google Analytics provides content analytics tools for tracking site metrics to allow you to understand what the searcher is looking for. 

Pros
  • In-depth website traffic
  • Customizable dashboard
  • Free tool

Cons
  • Large learning curve

 

Our Rating
  • Features: 4.4
  • Support: 4.5
  • Security: 4.5
  • Pricing: 4.6


8. BuzzSumo

BuzzSumo helps with marketing, content analysis, trending topics, social media content planning, and performance monitoring. Identifying the right keywords with relevant internal links and scoping out the competition is crucial to creating high-quality content.

buzzsumo homepage

BuzzSumo allows you to sort keywords by their social media reach and search the web for content ideas to engage your audience on social media and other channels.

I have used BuzzSumo for months, and it has proven to be a great tool for marketing teams looking to manage their content and social platforms.

Pros
  • Customizable to content marketing tools
  • Detailed analytics
  • Content planning features for multiple channels

Cons
  • Only offers annual contracts.

 

Our Rating
  • Features: 4.3
  • Support: 4.3
  • Security: 4.3
  • Pricing: 4.4

 


9. Buffer

Buffer helps with content planning, user data, social media analytics, team collaboration, and more. Buffer is an all-in-one social media content marketing tool enabling your business to grow its audience and track its marketing performance.

Buffer Homepage

Buffer can help you decide the best days and times to publish content, what content your audience is reading, target keywords to use, and more. In my experience, this platform allows you to create actionable content and improve your social media marketing strategy.

Pros
  • Plan, schedule, and publishes content all in one place
  • Affordable
  • Collaborate with your team

Cons
  • Limited to social media marketing

 

Our Rating
  • Features: 4.2
  • Support: 4.2
  • Security: 4.2
  • Pricing: 4.3

 


Buyer’s Guide

The right tool can make all the difference when you want to ensure a successful content marketing campaign. 

It can help you create compelling content, reach your target audience, and measure success. However, with so many options available, how do you choose the best one? 

These are the factors you should always keep in mind when choosing a content marketing tool:

Content Marketing

SEO Needs

Are you looking to create visually appealing content, improve your SEO, or manage your social media presence? There are tools designed specifically for each of these tasks.

For instance, a user-friendly design tool would be ideal if you’re looking to create stunning visuals. If SEO is your focus, a keyword research and content optimization tool would be beneficial.

Budget

While some tools offer free versions, they may have limitations. Paid versions often provide more features and capabilities. However, ensuring that the tool offers good value for money is vital.

Social Media

Ease of Use

A tool with a steep learning curve may not be the best choice, especially if you’re short on time. Look for tools that are intuitive and user-friendly.

Google Ranking

Integration Capacity

If you’re using multiple tools, it’s beneficial if they can work together seamlessly. This can save you time and make your content marketing efforts more efficient.

Remember, the best tool is not necessarily the most expensive or popular. It’s the one that fits your needs, budget, and skill level.

FAQs

Do I Have To Use Tools For Content Marketing?

No, you don’t have to use tools for content marketing, but you would be skipping out on a very positive impact on your business. Content marketing allows you to gather data that would be impossible to get otherwise.

What Are The Purposes Of Content Marketing?

The purposes of content marketing are to entertain, inspire, educate, and convince the intended audience.

Online Entertainment

What Is A Content Marketing Strategy?

A content marketing strategy is a specific approach to attracting and engaging the intended audience by creating and sharing relevant podcasts, videos, articles, and other media.

Are Content Marketing Tools Worth It?

Yes, content marketing tools are definitely worth it. The right content marketing strategy and tools can help you build a loyal audience, create authority for your business, build brand awareness, save time and effort, increase your social media following, and more.

Overall, we recommend Ahrefs as the top choice. It is a great SEO and digital marketing tool that helps with keyword research, link building, SEO, competitor research, and traffic data.

Try Ahrefs today to create reliable, SEO-optimized content to build your audience.

Our #1 Recommendation: Semrush

Semrush Logo
  • Editor's Choice
Overall Rating:

Performance

Customer support

Security

Pricing

Key Features:
  • Keyword research
  • Website audit
  • Competitive analysis
  • Backlink analysis
  • Local SEO tool
  • On-page SEO
  • 30-day free trial
Matt-Author-Img

Article by

Matt Diggity

Matt is the founder of Diggity Marketing, LeadSpring, The Search Initiative, The Affiliate Lab, and the Chiang Mai SEO Conference. He actually does SEO too.

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"One of the most effective SEOs I've ever met"- Cyrus Sheppard

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