9 Best Google Ads Courses in 2024 (With Certifications)

Having led numerous successful Google Ads campaigns and owning multiple websites with high search engine rankings, I bring a wealth of experience to the table.

My course, Affiliate Labs, has attracted thousands of students, underscoring my ability to deliver valuable content. Given my background, I’m well-equipped to identify the hallmarks of an effective Google Ads course.

Leveraging my extensive experience, I’m here to guide you through selecting the best Google Ads courses, ensuring they meet the high standards essential for real-world success.

Our Top Products

1. CXL – Google Ads – Intermediate

The CXL – Google Ads – Intermediate course is well-suited for those who have moved past the beginner stage and aspire to take their Google Ads skills to the next level. 

Taught by Johnathan Dane, a seasoned digital marketing expert, this course delves into important aspects of Google Ads. From goal setting and targeting to optimization routines, you’ll learn how to run effective campaigns.

You can also learn about the essential features and settings within your Google ads account that can significantly impact the success of your campaigns.

What I found unique about this course is its emphasis on optimizing paid acquisition for maximum profitability. You’ll learn strategies for content, SEO, and campaign setup, which are critical for gaining expertise in Google Ads. 

While this course is not for beginners, marketers already familiar with Google Ads will find it immensely useful.

 

 

---

2. Google Ads Mastery

Google Ads Mastery, as a comprehensive training program, goes the extra mile in optimizing your ad budget. 

It focuses on finding untapped, low-cost keyword opportunities for boosting the performance of PPC ads by utilizing both Google Ads and Google Ads AdWords platforms. 

By completing this program, you can become certified in Google Ads and proficient in the Google Ads platform.

I discovered through the review process that the course covers a wide range of topics, including Google search ads, display ads, YouTube ads, shopping ads, and tools for running successful ad campaigns.

If you’re looking for a course that leaves no stone unturned, Google Ads Mastery is your best bet.

 

 

Related Articles: 

• 10 Best Online Course Platforms & Websites
• 10 Best Email Marketing Courses
• Best Content Marketing Courses

 

---

3. 2023 Elite Course in Google Ads – Profit for Success Online

Despite a tight budget, if mastering Google Ads is your aim, then the Elite Course In Google Ads – Profit for Success Online is an ideal choice. 

This course covers the essentials of Google Ads emphasizing Google search campaigns and Google Shopping, providing a budget-friendly way to master these successful online advertising platforms.

What I loved most about this course was its hands-on, practical approach. The instructor, Lucas Wilde, combines theory with hands-on practice, allowing you to put your learning into action with your Google Ads and Google Shopping campaigns.

Google Ads (formerly AdWords) is the most popular Pay-per-click (PPC) platform, allowing you to create ads that appear on Google Search, Maps, Shopping, YouTube, and more.
– Fabio Dantas, Author at The Report

 

 

---

4. God Tier Ads

God Tier Ads is the ideal course for agency owners. With a comprehensive training program and an exclusive community for PPC agency owners, it offers a complete package for mastering Google Ads.

My review of the course shows that it teaches a performance framework, a proven system that allows you to consistently scale accounts and deliver exceptional results. 

I noted that while the course isn’t suitable for beginners, it provides valuable resources and support for building a highly profitable business.

I discovered through the review process that its specialized focus on agency growth and client management sets it apart as a top-tier choice for advanced practitioners.

 

 

---

5. Google Ads Essential Training

The Google Ads Essential Training course serves as an excellent foundational platform for those new to Google Ads. It covers the basics of pay-per-click (PPC) advertising and focuses on optimizing campaigns.

You’ll learn:

The course also focuses on providing you with the skills to run successful PPC campaigns and increase your return on investment (ROI). 

Drawing from my experience, I found that it offers a comprehensive introduction to Google Ads, with insights into tracking and analysis using Google Analytics, making it highly valuable for beginners. 

Its structured approach to teaching these fundamentals makes it an ideal starting point for those looking to dive into the world of Google Ads with confidence.

 

 

---

6. Ultimate Google Ads Training 2021

Covering all that is necessary to craft and manage successful Google Ads campaigns, the Ultimate Google Ads Training 2024 is a comprehensive course. It includes:

The unique aspect I found about this course is its thorough exploration of every facet of Google Ads. 

Whether you’re a beginner or have some experience with Google AdWords, this course will provide you with the skills and techniques to succeed.

However, the price is not specified, which might be a deterrent for some potential learners. Despite this, the course’s comprehensive content and structured approach make it a valuable investment for those serious about mastering Google Ads.

 

 

---

7. Google Ads Search Free Certification

The Google Ads Search free certification is a free Google ads course on building and optimizing Google Search campaigns, including free Google ads, providing official Google Ads certifications upon completion. 

If you’re looking to improve your skills without breaking the bank, this course is a great option.

Some of the topics covered in this course include how to build and optimize Google Search campaigns, use automated solutions, and manage and measure Search campaigns. 

Despite being free, I found that it provides a comprehensive learning experience for those on a budget.

 

 

---

8. Google Ads and Facebook Ads Course (Clickminded)

ClickMinded’s Google Ads and Facebook Ads Course imparts knowledge on a dual-platform strategy, enabling you to execute top-tier paid advertising campaigns on both platforms. 

If you’re looking to master both Google and Facebook Ads, this course is a must-have for anyone seeking to excel in the online advertising platform.

The distinguishing feature of this course is its dual-platform methodology, providing a systematic process to launch, analyze, optimize, and scale your campaigns to profitability. 

However, it’s quite expensive, which is the most expensive I have come across, so it may not be suitable for those on a tight budget.

 

 

---

9. Best Google Ads Crash Course

Taught by a former Google employee, the Best Google Ads Crash Course covers everything you need to know to create and manage a successful Google Ads campaign in a short time.

I discovered that the course’s concise yet comprehensive structure is ideal for quick learning without compromising on quality.

I found the instructor’s background particularly beneficial, as it lends real-world insights and credibility to the course content. 

The availability of a free trial also stood out, offering a no-risk opportunity for learners to gauge the course’s value before fully committing.

 

 

---

How I Tested and Picked the Top Google Ads Courses

Before diving into the specifics, it’s important to note that my evaluation process was thorough and objective, focusing on the most critical aspects of each course to ensure that I provided well-rounded and reliable recommendations.

Course Content and Relevance

In my search for the best Ads courses for Google platforms, I first scrutinized the course content for its relevance to the latest industry standards. 

I also examined each course’s curriculum, ensuring it spanned from fundamental concepts to advanced strategies and aligned with the most recent Google Ads updates.

Instructor’s Expertise and Experience

The instructors’ expertise was a key factor in my selection. I delved into their professional backgrounds, prioritizing those with practical experience in Google Ads. 

This involved analyzing their industry contributions and student feedback to ensure they could offer real-world insights.

Practical Application and Hands-on Learning

Emphasizing the importance of practical learning, I sought courses offering hands-on experiences. I engaged in interactive projects and case studies, evaluating how well these courses allowed students to apply Google Ads concepts in real scenarios.

Course Reviews and Testimonials

I meticulously reviewed student testimonials and course reviews, seeking insights into the courses’ effectiveness and impact. This helped me understand the strengths and weaknesses from a learner’s perspective, ensuring my recommendations are well-informed.

Certification and Accreditation

Finally, I considered the value of the certifications provided. I focused on courses whose certifications were recognized and valued in the industry, enhancing a professional’s credibility.

Through this comprehensive approach, I confidently identified courses that offered a balanced mix of theoretical knowledge, practical application, and recognized certification, ensuring they met the needs of aspiring digital marketing professionals.

Buyer’s Guide: What Are the Key Factors to Consider When Choosing Best Google Ads Courses

When you’re in the market for a Google Ads course, there are several key factors to consider beyond the criteria I used in my testing process.

Identify Your Learning Objectives

• Skill level assessment: Before selecting a course, assess your current skill level. Are you a beginner? You might want to learn the basics of creating a Google ads account first. If you’re looking to refine your skills, a course that matches your proficiency level will be ideal.
• Goal alignment: Consider what you aim to achieve with the course. Whether it’s gaining a certification, improving job prospects, or enhancing your current marketing strategies, ensure the course aligns with these goals.

Consider Learning Format and Flexibility

• Delivery method: Courses are offered in various formats, including online, in-person, or hybrid. Consider which learning environment suits you best.
• Schedule flexibility: If you have other commitments, look for courses that offer flexible scheduling or self-paced learning.

Budget and Investment

• Cost analysis: Evaluate the cost of the course against the value it provides. Don’t just opt for the cheapest option; consider the return on investment in terms of knowledge gained and potential career advancement.
• Payment options: Some courses offer payment plans or financial aid. Explore these options if they align better with your financial situation.

Support and Resources

• Access to resources: Check if the course provides additional learning materials, like eBooks, video content, or access to a community forum.
• Post-course support: Some courses offer ongoing support or networking opportunities after completion, which can be valuable for your professional growth. For those navigating challenges like account suspensions or troubleshooting issues, having access to guides like how to reverse a Google Ads account suspension can be incredibly useful as part of your learning journey.

Updates and Industry Relevance

• Course updates: The digital marketing landscape is constantly evolving. Ensure the course content is regularly updated to reflect the latest trends and Google Ads features.
• Real-world application: Look for courses that emphasize real-world application, as practical experience is crucial in digital marketing.

Check Accreditation and Industry Recognition

• Accreditation: Verify if the course is accredited by a recognized educational or professional body. This can add more value to your certification.
• Industry recognition: Courses recognized by industry leaders or aligned with professional marketing associations can enhance your resume.

Remember, the right course should empower you with the skills and confidence to excel in your Google Ads campaigns and marketing strategies.

FAQs

Is Google Ads Training Worth It?

Yes, getting a Google Ads certification is a worthwhile investment for your career growth and can make a difference in job opportunities.

How Long Does It Take To Learn Google Ads Certification?

Learning Google Ads certification may take a few weeks. The time needed depends on individual learning pace, prior knowledge of advertising, and the depth of understanding one aims to achieve.

How Do I Become Successful With Google Ads?

To become successful with Google Ads, focus on understanding your target audience, creating compelling ad content, and optimizing campaigns based on performance data. Regularly update your knowledge to adapt to evolving advertising trends.

Is There a Demand for Google Ads Specialist?

Yes, there is a high demand for Google Ads specialists. With businesses increasingly relying on online advertising, companies seek professionals with expertise in Google Ads to create and manage effective campaigns, driving business growth.

Which Google Ad Course Is Best?

After an extensive evaluation of various Google Ads courses, I concluded that The CXL – Google Ads – Intermediate stands out as the best choice. 

Through hands-on testing and thorough analysis, I found its comprehensive approach to intermediate concepts particularly effective. 

The course’s blend of practical applications, expert instruction, and up-to-date content resonated well with my criteria. 

Between my collaborative assessments, detailed reviews, and the course’s industry relevance, I am confident in recommending CXL – Google Ads – Intermediate as the top pick for anyone looking to advance their Google Ads skills.