Top 9 Social Media Marketing Courses (Best Online Picks)

With a wealth of experience in SEO and digital marketing, I’ve meticulously evaluated numerous social media marketing courses. 

My comprehensive research and extensive hands-on testing guarantee that the courses I endorse provide a solid foundation of theoretical knowledge along with practical, real-world skills. 

These are crucial for anyone aiming to excel in the fast-paced and ever-evolving landscape of social media marketing.

Top 9 Social Media Marketing Courses

1. Social Media Certification by Hubspot

Social Media Certification by HubSpot is a course that I found to be truly comprehensive. It covers everything you need to know to build an effective social media strategy. 

From creating engaging content to expanding your reach and measuring ROI, this course introduces you to social media and digital technologies. 

As someone who has completed this course, I can vouch for the quality of the materials and the effectiveness of the teaching methodology. 

What amazed me about this course is that it’s taught by industry experts, including Crystal King, who focuses on developing a successful social media strategy.

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2. Social Media Marketing (QLS Level 4)

When it comes to focusing on advanced strategies, Social Media Marketing (QLS Level 4) course is a real game-changer and one of the top social media marketing courses out there.

It takes you through various social media marketing topics like making the most of different social media networks, running a successful blog, and Facebook marketing which is essential in maintaining a strong presence on the platform.

Based on the reviews and the students I interacted with who took this course, they appreciate its clear explanations, easy-to-follow content, and valuable insights on advanced topics, like search engine optimization.

In addition, the course’s practical exercises effectively bridge the gap between theory and real-world application, enhancing the learning experience.

 

 

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3. Social Media Specialization by Northwestern University

For influencers and content creators, Social Media Specialization by Northwestern University is a real gem. 

It provides in-depth knowledge and resources for building a complete social media marketing strategy. 

What distinguishes this course is its specialized emphasis on influencers. It not only provides a solid foundation in social media marketing but also delves into crafting a tailored social media strategy for influencers — a distinctive feature not commonly found in other social media marketing courses.

As a digital marketing influencer, I found Northwestern University’s specialized emphasis on influencers in the Social Media Specialization immensely valuable. It enhanced my understanding of effective influencer marketing strategies.

 

 

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4. Online Advertising & Social Media by the University of Maryland 

For online media strategists, marketing analysts, and social media managers, Online Advertising & Social Media course by the University of Maryland is a perfect fit. 

It prepares you for a comprehensive approach to online advertising, detailing various analysis approaches, and selecting the right networks and the right messages for effective online outreach. 

From my experience, this course stands out for its focus on the development of a comprehensive online advertising strategy. It’s packed with actionable insights that I’ve been able to apply directly to my work.

 

 

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5. Social Media Marketing Course by Acadium

The hands-on learning experience provided by the Social Media Marketing Course by Acadium proves invaluable for those seeking practical social media marketing training.

The practical tasks provided insightful, hands-on experience, and the apprenticeship opportunity played a crucial role in bridging the gap between theory and real-world application. 

However, for those with prior knowledge of social media marketing, the content may be somewhat basic, leaving a desire for more advanced modules.

In summary, Acadium’s platform can be valuable for beginners seeking hands-on experience, but it may not fully satisfy the needs of those already well-versed in digital marketing.

 

 

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6. Digital Marketing 101 by Boot Camp Institute 

For those just starting in the world of digital marketing, Digital Marketing 101 by Boot Camp Institute is an excellent choice. 

While Digital Marketing 101 by Boot Camp Institute covers the fundamentals of digital marketing, it also sheds light on specific aspects like content marketing and Facebook advertising, offering detailed insights for beginners in the advertising domain.

What I particularly appreciated about this course was the breadth of topics covered. 

From email marketing and building a website to integrating SEO into your overall digital strategy, this comprehensive course also explores the integration of various tools and strategies across different social media platforms, providing a well-rounded education.

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7. How to Make Your Instagram Content Stand Out by Meta

When it comes to mastering Instagram, How to Make Your Instagram Content Stand Out is your go-to course. 

It focuses on mastering Instagram marketing strategies and creating engaging content for business growth. 

As a frequent Instagram user myself, I found this course to be a game-changer. It taught me how to make engaging Instagram posts, like reels, photos, and carousels, that showcase my brand and attract more followers.

Social media marketing can be extremely powerful when done right — and understanding how to apply the most effective and up-to-date strategies will help you stand out from other social media marketers and strategists so you can propel your career
– Kayla Carmicheal, Deputy Newsletter Editor, Bisnow

 

 

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8. Email Marketing Certification From HubSpot

For email marketers, Email Marketing Certification from HubSpot is an absolute must. It teaches personalization, automation, and data-driven decision-making for effective email campaigns. 

As an experienced email marketer, I was blown away by the depth and breadth of this course. It’s not just about writing great emails; it’s about crafting a holistic approach to email marketing that really drives results.

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9. PPC University by Wordstream

If you’re looking for a free resource on paid search, PPC University by WordStream is a fantastic option for understanding paid social advertising.

I found the structured approach immensely helpful in progressing from novice to a more advanced understanding of PPC and social advertising. 

The comprehensive content ensured a well-rounded education, and the mobile-friendly aspect allowed me to learn at my own pace.

Overall, for those seeking a free and robust foundation in PPC, Wordstream’s PPC University is a valuable resource, though users should be prepared for a text-heavy learning experience.

I also noticed a lack of personalization, and at times, the sheer volume of information felt overwhelming.

 

 

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How I Tested and Picked the Best Social Media Marketing Courses

My approach when selecting social media marketing courses was thorough and methodical.

I not only analyzed course materials and instructor profiles but also actively participated in select modules and engaged with the learning communities to gain a well-rounded perspective.

Course Content and Relevance

My first step was to scrutinize the course content for its relevance and comprehensiveness. I meticulously examined each course’s curriculum to ensure it covered the latest trends and essential aspects of social media marketing.

I spent hours comparing the topics covered against current industry standards and practices, ensuring that what I learn is not just theoretical but highly applicable in today’s ever-evolving digital landscape.

Instructor’s Expertise and Background

The credibility and expertise of the instructors played a pivotal role in my selection process. I delved into the professional background of each instructor, assessing their experience and standing in the field of social media marketing.

This thorough vetting process included reviewing their past work, contributions to the industry, and their ability to translate complex concepts into understandable and engaging lessons.

Reviews and Testimonials

I didn’t just rely on my own assessments; the experiences of past students were crucial in my decision-making.

I scoured through numerous reviews and testimonials, looking for honest feedback about the courses’ effectiveness, the quality of instruction, and the overall learning experience.

This step was vital in ensuring that the courses I recommend have a proven track record of satisfaction and success.

Practical Application and Hands-on Learning

Theory is important, but the real value lies in practical application. I prioritized courses that offered hands-on learning opportunities, allowing students to apply concepts in real-world scenarios.

I tested the practical components of these courses, engaging in exercises, projects, and simulations to gauge their effectiveness in imparting practical skills.

Course Updates and Ongoing Support

I evaluated how frequently each course is updated to reflect the latest trends and changes in the industry.

Additionally, I looked into the level of ongoing support provided to students post-completion, considering this an essential element for continuous learning and professional growth.

I meticulously scrutinized each course, evaluating its relevance in the ever-evolving landscape of digital marketing, ensuring my recommendations stand as valuable resources for today and the future.

Buyer’s Guide: What to Consider Before Buying Social Media Marketing Courses?

When buying social media marketing courses, it’s crucial to weigh several factors to ensure a tailored and effective learning experience.

Your Learning Journey

Choosing the right course involves considering various factors and aligning your learning objectives with a tailored marketing strategy that complements your career aspirations in the dynamic field of social media.

Whether your inclination is towards online or in-person learning, or you harbor a specific interest in platforms like Facebook, Instagram, Twitter, or LinkedIn, there’s a course suited for your needs.

Diverse Learning Paths

Consider the plethora of learning pathways available. Courses differ not only in their content but also in the delivery method. 

Assess whether you thrive in a structured online environment, a classroom setting, or a blend of both, ensuring that your chosen format complements your learning style.

Targeted Platform Specialization

Given the expansive landscape of social media, pinpointing your preferred platform for specialization is crucial. Whether you aim to master Facebook, Instagram, Twitter, or LinkedIn marketing, selecting a course tailored to your chosen platform ensures focused and relevant insights that directly contribute to your skill development.

Comprehensive Curriculum Evaluation

As you delve into the offerings, scrutinize the course duration and the reputation of both the provider and the instructor. A well-rounded social media marketing course should not only align with your learning objectives but also cover a spectrum of essential components. 

Look for content that spans strategy development, content creation, community engagement, analytics, and the latest industry trends.

Budget Considerations

While investing in education is invaluable, it’s essential to align your budget with the course offerings. Compare the costs of various courses, considering the value they provide. 

Some courses may offer additional resources, support, or post-completion benefits, making them a worthwhile investment. Striking a balance between affordability and the course’s comprehensive nature is key.

Trial or Preview Options

Before committing, explore whether the course provider offers trial periods or preview options. This allows you to sample the course content, teaching style, and learning platform, helping you gauge compatibility. 

A trial period provides first-hand experience, enabling you to make an informed decision about the course’s suitability for your learning preferences.

FAQs 

What Is the Best Place to Learn Social Media Marketing?

The best place to learn social media marketing depends on your personal goals and preferences. Platforms like HubSpot Academy, Northwestern University, and WordStream offer various courses and resources that cater to different skill levels and objectives.

Is It Worth Doing a Social Media Marketing Course?

Yes, it is worth doing a social media marketing course. A social media marketing course can provide valuable insights and skills, making it worth considering, especially for those new to the field or aiming for entry-level positions or internships.

Can I Learn Social Media Marketing on My Own?

Yes, you can learn social media marketing on your own terms and timeline, bypassing the traditional confines of social media marketing classes. Through accessible channels like free and paid tutorials, insightful blogs, and informative podcasts, acquiring the necessary skills becomes a self-directed and flexible endeavor.

Our Verdict on the Best Course for Social Media Marketing

After a thorough evaluation, my unequivocal recommendation for the premier social media marketing course goes to Social Media Certification by HubSpot. 

Through extensive testing and collaboration, this course emerged as a beacon of comprehensive learning.

The course’s eight lessons, 38 videos, and 29 quizzes ensure a thorough grasp of essential concepts. 

My journey to find the best was not just about features; it was about practical applicability, and in that arena, HubSpot’s Social Media Certification excelled, making it my top pick for navigating the dynamic realm of social media marketing.