The Top Blogging Statistics You Need to Know in 2023

Blog posts are an excellent way to bring interest and value to consumers.

Millions of people still read blogs regularly and are influenced by bloggers’ opinions. Blogging can be lucrative and more effective when paired with selling products and advertisements.

Below, we answer the most common questions around blogging and interesting blogging statistics you need to know…

Quick Summary

1. How Many Blogs are on the Internet?

There are over 600 Million Blogs on the Internet.

Blogging is alive and well and continues to grow each year.

According to firstsightguide.com, more than 409 million people read through more than 20 million pages each month.

Every day 7 million new blog posts are published.

Demand for good content remains intact, and there are no signs of slowing down.

2. How Many Bloggers are on the Internet?

Since 2014, when there were 27.4 million bloggers, blogging has grown substantially. In 2020 there were over 31.7 million bloggers, which grew to 32 million in 2021 (firstsightguide.com).

blogging trends isn’t about pumping out as much content as possible as it was in the early days of the internet.

Focus on making engaging blog posts that are keyword research-based to stand above the noise of other bloggers.

3. How Popular Are Blogs Today?

Do readers read blog posts regularly?

general blogging statistics reveal that 77% of internet users read blogs regularly.

While blogs can be opinion-based or more objective, consumers are still looking for quality research and convincing writing.

Bloggers build good relationships with their readers by making content that is frequently distributed and high.

4. What’s the Average Time it Takes Make a Blog Post?

The average time to complete a 2000-2500 article is around 3.5 hours.

In 2014 the average time for the same article length was only 2 hours.

Unfortunately, the average time readers spend reading a blog post is 37 seconds.

Bloggers are taking more time writing than in the past due to a conscious effort to make writing better and more effective.

5. What’s the Average Blog Post Length?

Reading online has often been perceived as needing to be short and sweet.

Miniature blog posts are quickly becoming an outdated view. Bloggers must grab attention quickly and profit from valuable information faster than printed news in the past.

Newspaper readers had more patience because there was a limited amount of circulations they subscribed to and a limited amount of stories.

While reports have said that 75% of readers prefer articles under 1000 words, the data from higher-earning businesses reveal that the best-performing articles are around 2400 words in length (SEMRush.com).

3000+ word articles have been shown to perform stronger with readers and rank better in SEO on search engines.

Readers are growing longer attention spans with what they read as they develop rapport between the writer and consumer.

6. Blogs Are Getting Longer

While readers reported they want smaller blogs that take less time to read, research doesn’t indicate the same.

It can generate nine times the amount of leads than short-form writing can.

Well-written long-form blog posts also impact social media producing three times the amount of shares.

Check out this video for a step-by-step guide on how to write a perfect blog post.

7. Creating Compelling Content Regularly

The difficult task for bloggers is developing engaging topics regularly.

38% of bloggers report struggling to develop engaging content consistently.

Nearly 24% of readers agreed that poorly made content destroys the credibility and trust of a blog or website.

People want what they read to feel new and fresh, but it doesn’t require you to reinvent the wheel.

Develop content that focuses on helping the reader and solving their problems.

8. How Many Blog Posts Should You Post Per Month?

In the past, bloggers pushed out as many blog posts as possible instead of pushing accurate content. Today the expectation for quantity has been replaced by the desire for quality.

While research indicates that creating a blog has 57% better results than publishing posts multiple times per week, it isn’t necessary to do it 5-7 times a week.

Creating 2-3 quality posts a week is an acceptable practice for creating content for readers.

9. Most Internet Users Prefer to Read Blogs Over Ads

The average American is exposed to 4000-10,000 ads per day.

That much attention-grabbing can be exhausting for consumers.

Blog posts can offer something different, with the reader slowing down their attention and being rewarded with helpful information for the time they spend reading the post.

Plugging an advertisement organically into a quality article is often less threatening to viewers because it is less intrusive.

Blogging Traffic Statistics

Blogging Brings More Traffic

Blogs can appear unappealing to the short-sighted at first. Why waste time writing something that people will read for free?

It is one of the best ways to bring blog traffic to your business.

According to techjury.net, a blog can increase your traffic by as much as 434%.

Having a quality blog that posts consistently is essential for helping your website ranking improve with search engines, leading to increased organic traffic.

Guest Blogging For Links & Relationship Building

Guest blogging is an excellent way to build relationships and gain exposure to influential figures in a particular niche.

It is like being introduced to a large group by someone the group knows and trusts.

You may be a stranger to this group, but the referral you receive before that group instantly makes you more likable and important.

Social Media Blogging Statistics

In 2021 over 4.6 billion people were reported using social media. That is more than half of the population of the entire world!

Social media continues to grow as more individuals seek out platforms for entertainment, news, personal connections, and business interactions.

Blog Marketing Statistics

Blogging is the third most popular content strategy.

Two-thirds of content marketers use blogging and a solid SEO strategy as a part of their content marketing plan.

Creative and engaging content grabs attention, and with an good affiliate marketing and ad strategy the money will follow.

Television, radio, and social media have all built empires on delivering content to get attention and then the marketing and advertising dollars pour in.

Making Blogging a Top Priority

Adding a blog to your website is essential to get ranked online.

Blog pages are an investment that can pay off in a big way if you prioritize them.

Blogging stats reveal that businesses that make blogging a part of their content marketing see 13 times the ROI compared to those that don’t utilize this valuable feature (SEMRush.com).

Guides, webinars, ebooks, and interviews are excellent tools to use in your posts that help drive your content marketing strategy by growing organic search traffic.

What Kind of People Are Reading Blogs?

It may surprise you that the younger generations make up only 27% of blog readers.

Consumers ages 31-40 make up 30% of blog readers.

Readers ages 40-60 make up 37% of all readers (financesonline.com).

It is important to consider over two-thirds of readers are between the ages of 30-60.

These are important blogging statistics because these readers typically have careers, have a family, pay taxes, are interested in politics, and what is happening in the world.

Update Your Content Regularly

When your content is 12-18 months old, the website traffic can drop as search engines will look for more up-to-date blog pages.

This doesn’t mean you have to write all new blog content every year on the same subjects.

Often it is much easier to go back to old posts in your blog and update the information and remove the outdated parts.

Updating blog posts can increase blog traffic by 106% (SEMRush.com).

Making your blog continually current must be a priority for your efforts to compound with their effect rather than having your blogging efforts drop off due to negligence.

Content Creation and SEO

SEO has many components to consider when optimizing your blog content for SEO.

Follow the advice in this article, such as making your blog the correct word count, creating quality research content, and adding engaging visuals.

An essential practice for driving traffic to your blog content is to look up keyword research related to your blog post and use those throughout your content.

Just don’t overuse the keywords because that can hurt your SEO ranking. If you are a beginner to SEO don’t panic.

Check out this guide on how to perform keyword searches.

Blogging Content Statistics

Publishing blog posts about anything without direction and quality won’t help your blog drive traffic.

According to general blogging statistics, 72% of online content marketers state that their best SEO strategy is content creation. This organic traffic leads to better conversions for sales and subscriptions.

This section will help you make your content as optimal as it can be.

Bring Emotion to Your Audience

Bloggers can often become hyper-focused on facts and reason and forget to pull on the heartstrings of their readers. Blog posts with higher emotional impact have a 1000 times greater chance of being shared.

Telling stories is a great way to build emotion.

Demonstrating how a product or service has made a powerful and positive impact on customers through testimonials can leave a lasting impression.

As humans, we long for stories that uplift, connect, and make us feel humanity as a whole and are worth including in your blog posts.

The Importance of Quality Content

It cannot be stressed enough the importance of making content that is high quality.

In the early days of SEO, bloggers would try to stuff the same keyword phrase repeatedly when writing a blog post.

That sort of writing is unnatural, and a search engine today will pick up on it as poor writing.

Stick to writing well-written and engaging content for quality and not cheap tricks.

Use Visuals and Videos

Blog stats reveal that using ten or more images in posts will help articles rank better on a search engine and stronger engagement from readers.

Only 3% of writers in the blogging industry use more than ten images in their content marketing.

Nearly 90% of bloggers use images in their content, but bloggers report that only one in four bloggers include videos.

Firstsite.com reports that including video content can 50 times more traffic to your website.

More Research and More Original

You don’t want your blog to blend into the background and appear like everyone else.

While including links to other high-ranking websites will help your blog posts rank better, you also don’t want to copy what everyone else is doing.

Combine their research with yours to create some stellar content that will be valuable to your readers.

Focus on delivering the most helpful content to serve your audience because that is what a search engine today wants.

Blogger Statistics

How Much Does the Average Blogger Make?

A staff position as a blogger typically makes around $50-60k a year.

Bloggers that earn more typically do so through building their own blog and content marketing.

Nearly a quarter of bloggers don’t make any money from blogging.

Here are the top 5 ways to make money off of your blog based on blogging statistics:

1. Affiliate marketing (19%).
2. Selling products or services (17%).
3. Google Adsense (15%).
4. Display ads and banners (11%).
5. Sponserships/ Donations (9%).

What Are The Most Popular Blogging Categories?

You may already set up your online business or be looking for ideas to find your niche.

Just because your niche isn’t on the top of the charts doesn’t mean it isn’t profitable.

Here is a list of the most popular blog categories in order:

1. Fashion
2. Food
3. Travel
4. Music
5. Lifestyle
6. Fitness
7. DIY
8. Sports
9. Finance
10. Policial
11. Parenting
12. Business

Between all of these categories, there is a wide range of subtopics opening up many possibilities.

Pro Bloggers Make More Money Through Affiliates and Ads

It is interesting to note that 33% of bloggers don’t make any money on their blogs.

That means one out of every three bloggers is working for free and writing content without compensation.

Just as starting a blog is often free to start, it is also free to read. The free-to-read nature of blogs is one of the main attractions for readers.

Only running a blog will likely not make you much money. However, if you use your blog as a part of an overall content marketing strategy, you can turn your blog into a high-earning vehicle.

Many bloggers also participate in affiliate content marketing and run advertisements on their blogs for other companies.

If you can grab the attention of readers and build a loyal following there are many ways businesses and consumers are willing to pay you handsomely for it.

Blogger Influence Statistics

Do the Opinions of Bloggers Matter?

blogging statistics show that 46% of people take blogger’s opinions into account, according to SEMRush. Almost half of readers value the views and opinions of bloggers they read and follow.

When consuming quality content, 34% of buyers make a purchase they hadn’t intended to before reading the blog post.

That is a massive influence, but typically it doesn’t occur overnight. Many consumers will start out skeptical and only read free content.

Over time a relationship develops between the reader and blogger. There is enough rapport for the reader to trust their warnings and recommendations enough to guide their daily thoughts and actions.

As stated earlier, 77% of internet users read blogs and almost half of those readers are impacted by what they read yielding a powerful effect.

Guest Blogging Statistics

Guest blogging is a fantastic opportunity to expand your influence while borrowing the credibility and rapport the platform has established.

Allowing you to speak to their audience shows trust and respect from the company or owner.

According to blogging statistics, 56% of guest bloggers create content on many sites rather than sticking to only one.

Creating 1-5 guest blogs per month is a fantastic way to grow your audience.

Celebrity Influence

In 2019 celebrity endorsements increased sales 12% (SEMRush.com).

For companies that deal with millions or billions of dollars, that is a sizable increase in revenue.

Celebrity endorsements can assist in building brand recognition and boosting awareness for product sales.

While you may not be a celebrity, guest blogging, interviewing, and featuring celebrities can help your blog and business increase visibility.

Millennials to GenZ have changed their celebrity focus from movie stars and rockstars to Youtubers, social media influencers, podcasters, and streamers.

This is good because reaching out directly to someone with a large online following is much easier than going through a secretary to contact a famous actor.

Reach out and see if they are willing to be a part of your blog and start to build those relationships.

Why Integrate Affiliate Marketing With Your Blog

Affiliate marketing is among the best opportunities for bloggers to break out and make their blogs lucrative.

Creating content and including affiliate links are great for developing a warm market.

42% of bloggers that make between $7,500 and $25,000 per month report using affiliate marketing as their vehicle (SEMRush.com).

Learning to build affiliate marketing into your business plan can explode the potential of your blog.

In Conclusion

Any blog in isolation is nothing more than a hobby that will lead nowhere.

When used in conjunction with proper marketing strategies, blogs can be the fuel that drives the business.

Blogs are still relevant and effective for new businesses and build relationships between consumers and companies.

For blogs to be found online, they must remain up-to-date and have quality content.

When you frequently publish fresh content, your blog will stand out on influence consumers on a higher level for your business.

Check out our free webinar that shows you make money online with your website and blog. Find out how to use a blog with affiliate marketing to earn serious money.

Article by

Matt Diggity

Matt is the founder of Diggity Marketing, LeadSpring, The Search Initiative, The Affiliate Lab, and the Chiang Mai SEO Conference. He actually does SEO too.

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