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14 Content Marketing Mistakes (And How to Fix Them)

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Are you tired of spending hours creating content that goes unnoticed? Even experienced marketers can fall into common traps that hinder success. Almost 80% of content produced by B2B companies goes unused. That’s a lot of wasted effort and resources. 

As an experienced content marketer, I’ve seen these mistakes firsthand and know how frustrating they can be. But don’t worry; I’m here to help you avoid these pitfalls and achieve real results for your business. 

In this article, I’ll share some of the biggest content marketing mistakes and practical tips to overcome them. 

Quick Summary

  • Irregular publishing, failing to track analytics, and excessive promotion are some of the most common mistakes you should avoid.
  • Leveraging social media channels, email and SMS marketing, and diversified marketing tactics can significantly boost your content marketing efforts.
  • Understanding your audience, optimizing content for mobile devices, and incorporating storytelling are critical elements of successful content marketing.

14 Common Content Marketing Mistakes to Avoid

Here are 14 common content marketing errors you should avoid to ensure your blog’s success. For even more insights, check out our recommended list of content marketing courses.

1. Not Publishing Blog Content Regularly

The rise of AI in content creation has turned the content marketing landscape into a fast-paced environment. It’s a marathon of content creators sprinting past you, and if you’re standing on the sidelines, you’ll quickly fall behind.

Writing in diary

Maintaining a consistent publishing schedule is crucial for keeping your audience engaged and returning for more. Create a content calendar to help you stay organized and ensure you’re consistently publishing new content. 

2. Ignoring Email And SMS Marketing Opportunities

Email and SMS might seem like relics from the digital Stone Age, but they’re still very helpful and relevant. Marketers get $36 back for every $1 they spend on email marketing.

People check their inboxes and text messages multiple times daily, making email and SMS marketing perfect for delivering your content straight to your audience. Start by building an email list and collecting phone numbers from your website visitors. 

Then, craft engaging newsletters and text messages that showcase your latest content, along with some exclusive tidbits for your subscribers. Nobody likes spam, so keep it relevant, valuable, and not too frequent.

3. Failing To Leverage Social Media Platforms

Social media is where people gather to share ideas, discuss their interests, and discover new content. It allows you to interact with your followers, get feedback, and humanize your brand. 

Social Media

Creating valuable content and fostering a community can turn your social media followers into loyal customers.

Why use social media? Marketing is no longer about the stuff that you make, but about the stories you tell.
– Seth W. Godin, American Author, and Former Dot Com Business Executive

4. Neglecting Proofreading For Errors And Mistakes

Publishing content full of errors is unprofessional and just plain careless. So, proofread your content. It’s not the most exciting task, but it’s crucial to avoid costly mistakes. 

Pay attention to spelling, grammar, punctuation, and style, and don’t rely solely on spell checkers and grammar tools, as they can miss some mistakes. It’s also a good idea to have someone else read your content. Fresh eyes can catch errors you might have missed.

5. Prioritizing Quantity Over Quality

In the AI era, producing large content quantities is easier than ever. However, you must understand you can’t spam hundreds of articles daily. 


Often these tools produce generic, low-quality content that doesn’t resonate with your audience. You should look at these tools to help support the creative process, not replace it entirely.

Focus on quality over quantity. Take the time to research and understand your audience’s needs and preferences. 

6. Publishing Irrelevant Content

You need to understand your audience’s interests, pain points, and aspirations. Avoid publishing content that has nothing to do with your niche, and always follow your audience’s interests because just one wrong article can make them leave your website for good. 

You can learn more about their interests through surveys, social listening, or asking them directly. Once you’ve gathered your intel, use it to create content that speaks to your audience on a personal level.

7. Failing To Diversify Marketing Tactics

There’s a veritable feast of marketing channels and tactics to choose from – social media, email, SEO, webinars, podcasts, and more. Experiment with different platforms and tactics that align with your brand and audience preferences. 


As you explore these new marketing avenues, don’t forget to track your performance and adjust your strategy accordingly because you will need to create content separately for each.

8. Not Optimizing Content For Mobile Devices

With 58.43% of website traffic from mobile devices, optimizing your content for on-the-go users is crucial. Mobile users expect content that is easy to read, navigate, and interact with on their small screens. 

If your content doesn’t meet these expectations, they’ll quickly move on to a competitor who does. One of the most important things you must consider is ensuring your website is responsive. This will make it adapt to the screen size it’s viewing. 

9. Ignoring Customer Outreach And Feedback

Customer outreach and feedback are your magical compass that guides your content marketing ship in the right direction.  Ignoring them is one of the biggest content marketing mistakes you can make.


Start by actively seeking feedback through surveys, polls, and social media. The more you know about your audience’s likes and dislikes, the better you can tailor your content to meet their needs.

Show your audience that you’re not just a content-producing robot but a human who genuinely cares about their thoughts and experiences.

10. Failing To Track Analytical Data

Analytical data is your map for reviewing content marketing performance. It helps you measure the success of your content and shows you where improvements can be made. 

Many tools are available for tracking your content’s performance, from Google Analytics to social media insights. With these at your disposal, you can monitor page views, bounce rate, time spent on your site, and social media engagement.

Dive deep into your previous campaigns, determining which soared and which sank. Which platforms delivered the highest ROI? Which content formats were most engaging for your users?

11. Relying Too Heavily On Promotional Content

Instead of relying solely on promotional content, focus on creating informative, engaging, and entertaining content your audience will enjoy. 

Hands typing on computer

You are cooking a delicious meal and want just the right amount of spices to make it flavorful but not so much that it’s overpowering.

Share stories, offer insights, and provide useful tips. Once you’ve established trust and credibility, you can subtly weave in promotional messages without feeling like a pushy salesperson.

12. Overlooking The Power Of Visuals

Visual content, like images, videos, and infographics, can grab your audience’s attention and improve engagement rates. Failing to incorporate visuals into your content can make it harder for your audience to digest and remember the information you’re sharing. 

Invest in creating high-quality visuals that complement your written content, and you’ll likely see a boost in audience engagement and interest.

13. Not Repurposing And Updating Existing Content

Don’t forget about your existing content library. Repurposing and updating old content can save you time and effort while providing value to your audience. 

Save time illustration

Revisit your most popular blog posts or articles and find ways to give them a fresh spin. You can turn a blog post into a video or podcast, create an infographic from a data-driven article, or update an old piece with new information and insights. 

By repurposing and updating your content, you can breathe new life into it and continue to reap the benefits of your past efforts.

If you’d like to get more insights about content updates and refreshing, check this video below.

14. Not Incorporating Storytelling Into Your Content Strategy

Stories evoke emotions and create connections that stick with us long after the tale has ended. Neglecting storytelling in your content marketing strategy is like trying to build a sandcastle with dry sand – it just doesn’t hold together as well. 

Storytelling can take many forms, from customer success stories and case studies to personal anecdotes or fictional narratives that illustrate your points. The key is to make your content relatable, engaging, and emotionally resonant.


Why Do Companies Fail in Content Marketing?

Companies fail in content marketing for reasons such as a lack of strategy, not understanding their audience, or not investing enough time and resources.

Strategy Illustration

How Effective Is Content Marketing?

Content marketing is highly effective when done right. Studies show that the ROI of content marketing surpasses traditional advertising, with companies that maintain blogs generating 67% more leads than those without.

What Are the Golden Rules of Content Marketing?

The golden rules of content marketing are connect, create, and share. Connect with your audience, create valuable content, and share it through the right channels to reach your target audience.

Don’t Let Content Marketing Mistakes Hold You Back

You’ve made it this far, and now, with the help of our guide, you know how to tackle 14 of the biggest content marketing errors.

Paying attention to avoiding these mistakes is crucial for the success of any marketing strategy. Neglecting these mistakes can undermine your efforts, and cause your content to fall flat, harming your overall marketing performance. 

So, it’s time to put what you’ve learned into action and transform your strategy into a powerhouse.

If you want to learn more about creating a successful SEO and content strategy, you can always join The Affiliate Lab.


Article by

Matt Diggity

Matt is the founder of Diggity Marketing, LeadSpring, The Search Initiative, The Affiliate Lab, and the Chiang Mai SEO Conference. He actually does SEO too.

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"One of the most effective SEOs I've ever met"- Cyrus Sheppard

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