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Diggity Marketing Blog: SEO Testing Results & Case Studies

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How To Do a Backlink Audit (And Link Building Plan) In 2026

If you want to know whether your website is in good SEO shape or not, you need to check your backlinks.

I’ve been doing SEO since 2009. I have played around with both white hat and black hat SEO techniques, and I can tell you from my own experience that your backlink profile health can make or break your SEO efforts..

That’s why a backlink audit is crucial for your website’s search engine ranking. Read more »

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Diggity Marketing SEO News Roundup – September 2021

September finds SEOs on some shaky ground. A lot of updates have come in a short amount of time and not all of them were announced. This roundup covers some of the updates, plus the latest in SEO tricks and news.

First, you’ll learn all about the link-building strategy that could get you links from powerful sites like BBC.com and Vice.com. Next, we have a deep analysis of the title tag update that may cover more than you’ve heard. Then, we’ll follow with a study on how category descriptions impact optimization.

Next, we’ll cover some of the month’s most actionable guides. The first writer puts forward his personal list of nearly 20 SEO boosting practices. Then, you’ll learn how to calculate ROI with Google Analytics and whether exact match domains work anymore. Read more »

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How To Do Keyword Research for SEO in 2026: Strategy & Tools

As an experienced digital marketer and SEO expert, I know that no search engine optimization strategy can be truly effective without first performing thorough keyword research.

Regardless of how much or how good your content is or how many backlinks your website has, you’re going to struggle to rank if nobody is searching for what you’re writing about.

That’s why I’ve put together a guide on how to carry out keyword research, along with a helpful checklist and template for you to follow. Read more »

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Diggity Marketing SEO News Roundup – August 2021

Need some fresh momentum after the recent core update? You don’t want to miss this roundup. It’s filled with advice, data, and news that’s ready to be applied directly to your sites.

To begin, you’ll find out the practices one SEO used to sell a young site for six figures. Then, we look at a presentation on how SEO changes for large sites and a simple flowchart you can use to know when to use a canonical.

Next, we’ve got a set of highly actionable data studies. The first one defines the characteristics that are most likely to make your content perform in Discover. Then, we look at a deep dive on why Wise.com stays winning in SERPs and another study on how updates affect image search. Read more »

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What a Data Dump From Empire Flippers Told Us About the Best Niches for Affiliate Marketing

As a seasoned affiliate marketer and founder of several successful niche websites, I understand the challenges that come with choosing the right niche for your affiliate marketing business. That’s why I was excited to partner with Empire Flippers to conduct a comprehensive data study on more than 300 affiliates, display advertising, and Amazon associate sites sold since 2019.

We’ve broken down this data to give you some niche ideas and help you choose the most lucrative affiliate marketing niches for your 1st or 50th site.

We’ll start by using the data to highlight the most important findings. Then we’ll take an eagle-eyed view of how all the sites in our study handle content, links, and time spent. Finally, we’ll reveal and analyze our favorite niches for affiliate marketing (in our opinion).Read More »What a Data Dump From Empire Flippers Told Us About the Best Niches for Affiliate Marketing Read more »

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How To Do a SEO Content Audit For Your Website in 2026

You’ve probably heard the saying, “content is king.”

While having a technically sound website and strong link profile are great accelerators for SEO dominance, these days, they’ll hardly move the needle if you don’t have a solid content strategy.

As an experienced digital marketer who has built multiple successful affiliate websites, I understand the importance of content in driving results. Read more »

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Diggity Marketing SEO News Roundup – July 2021

The next set of core updates just hit, and you probably need some answers. In this roundup, we’ll be looking at the analysis of what’s happened, as well as some other important tricks and advice that dropped this month.

We’ll start with three big case studies. First, we’ll look at an analysis of the July Core Update. Then, you’ll find out what 3.6 billion articles can tell you about building evergreen content. Finally, you’ll learn whether data proves that content performs better when it’s easy to read.

Then, we’ll move on to the month’s guide. It covers how to optimize for your own In this July SEO news roundup, from core update analyses, to deep-dive case studies, we’ve got you covered. Also find out how branded search can lead to some ….. Read more »

SEO News DM Cover Photo June 2021

Diggity Marketing SEO News Roundup – June 2021

Half of the year is behind us now. With brand new core updates dropping, it’s clear that we can’t take all of our old strategies into the next quarter. If you want to stay caught up, you’ll need to know about the fresh releases we’ll be covering in this month’s roundup.

First, you’ll learn some new moves from our guides. They cover how to build white-hat links for local businesses, how to perform different kinds of keyword research, and whether fixing broken links is worth your limited time.

Then, you’ll get data you can use from the month’s top case studies. You’ll gain insight into the winners and losers of Google’s most recent core update and how to make it into Google Web Stories. Read more »

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Diggity Marketing SEO News Roundup – May 2021

As the year’s third quarter nears, you’re in a great position to consider what you need to change to meet your most aggressive year-end goals. If you need some new strategies to turn things around, this roundup may help.

First, you’ll pick up new skills from the guides. You’ll learn how to use topic clusters to master content marketing, what local justifications are (and why they matter), and how “jump links” could be your next secret weapon.

Then, you’ll get some actionable data from new case studies. They cover how some SEOs have recovered from the December Update, what’s changed with Google’s product review update, and some web vitals scores for every industry. Read more »