Diggity Marketing Blog: SEO Testing Results & Case Studies

The last month was an intense one for online marketing. Not content to snooze through the new year, the biggest players in search, ads, and AI were busy posting updates that you may have missed. Catch up on all of them right here.

In the top headlines for the month, you’ll find out about the details of the latest broad core update, get some insight on why prompt tracking often fails, and learn what to do now that Google has intentionally cut news traffic in half.

After that, you’ll get Rand Fishkin’s perspective on the new search reality, learn why 3rd party content seems to dominate AI search, and get a sneak peek inside a multi-billion-dollar marketing playbook. Read more »

Nothing in the SEO world is slowing down as we approach the end of the year. In this roundup, you’ll get the latest news about Google’s recent big moves, the advance of AI, and more.

It starts with some of the top-trending headlines of the last month. You’ll learn how Black Hat SEOs may be responsible for a big hack on Disney’s website, how Google’s AI mode now launches from search results, and why Google is changing how it enforces ads.

Then, you’ll learn about the loss of even more schema types and the breakdown of all the AI and search changes that have come down this year. You’ll also read Google’s reaction to recent court decisions and learn how they plan to protect users from “parasite SEO”. Read more »

November was a big month in digital marketing, and you shouldn’t miss this roundup if you want to be prepared for all the changes likely to arrive early next year.

In the top stories, you’ll learn the real impact AI Mode has had on SEO with 10 case studies, find out how Google’s new exec is planning to “reinvent” search, and hear the latest chatter on an unconfirmed algorithm update.

Next, top minds in online advertising discuss whether social media is over, what happens when AI is let loose to run an SEO campaign, and what changed with Google’s big Gemini update. Read more »

Welcome back to my monthly roundup of the biggest top stories in digital marketing. This month, you’ll learn what happened (and went wrong) with the August 2025 Spam Update, how boring videos can still attract 10k+ views, and what data says about YouTube’s domination of AI Search.

After that, you’ll get a deep dive into how AI really weighs your links, the biggest consumer trends affecting social media marketing next year, and a rundown of the most important changes in the massive YouTube update for Creators.

In the final stories of the month, you’ll get advice on whether you should use AI Max for Google Ads based on an expert’s latest tests, and some answers about the chaos that happened with Google’s tools in September.Read More »Diggity Marketing News Roundup —October 2025 Read more »

Welcome back to another roundup of the top news in digital marketing. In addition to some big stories, this month’s roundup features insightful work from some of the speakers headlining CMSEO 2025. Check out their work here and their presentations at the upcoming conference!

First, you’ll learn what’s possible by scaling AI. You’ll also learn how to adapt when Google tries to kill your traffic, and what an insider says about using Google Sheets for more effective SEO.

There’s plenty more after that. You’ll learn how one site owner built (and hosted) four websites with one AI prompt, the latest techniques to master on-page SEO, and how to force more engagement with YouTube audiences. Read more »

This month was huge for marketing, with big SEO, AI, and ad changes. In the top stories of the month, you’ll learn about the completion of the last core update, stats on the behavior of AI assistants, and what it may mean that Amazon has stopped spending on Google ads.

After that, you’ll learn why AI search traffic is ignoring mobile strategies and see some of the results of some of my own fun experiments with AI SEO. You’ll also discover why brands dominate AI mode but seem to struggle in AI Overviews.

At the end, you’ll learn why Google CTRs are crashing and how to avoid penalties with programmatic SEO. Let’s jump in! Read more »

You shouldn’t miss anything that changed for SEO, AI, LLMs, and more last month. First, you’ll learn about the most recent Google update, the steps Cloudflare is taking to fight scraping, and the results of a major AI-SEO test.

After that, you’ll catch up on why Google has de-indexed millions of pages, and get some perspectives from major SEOs on the future of LLMs, the state of link building, and how Google’s search share is holding up against AI.

At the end, you’ll find the headlines on Google’s direction. There are fresh numbers on the performance of overviews, new features for Google Ads, and fresh moves from the company to avoid hefty fines in the EU. These changes may affect you. Read more »