You may have seen the term TF IDF being tossed around in the last year or so, but no one could blame you if you haven’t started paying attention yet.
A lot of SEO fads come and go, and some of the most interesting concepts just end up attracting penalties, later on, right?
But TF IDF is something a little different. Read more »
A few years ago, my agency The Search Initiative (TSI) decided to remove PBNs as a part of our link building strategy and move over completely to a white hat link building model.
While PBNs only made up a small portion of our strategy, we knew this would be a fairly big undertaking. This would involve the re-design of the overall process and our approach to campaigns.
Every decision that we make at the agency is data-driven. We constantly test, experiment and analyze. Read more »
Looks like we’re starting a tradition…
My link building service, Authority Builders, ran another contest in The Lab Facebook group.
Over 300 people responded to the age-old question: Read more »
Very shortly, I’m going to be turning things over to Rick Lomas.
Rick is an expert in manual penalty removal.
I’ve been working with him for quite some time, helping folks recover from manual actions, whether they be “unnatural links”, “thin content”, etc. Read more »
Every once in a while you run an SEO campaign that changes the way you do everything.
The lessons you learn, the challenges you face, and the results you achieve inspire you to rewrite your whole SEO gameplan.
This is the story of one of those SEO campaigns. Read more »
In a quick moment I’m going to hand things over to Rowan Collins, the featured guest author of this article.
Rowan is Head of Technical SEO at my agency The Search Initiative. He’s one of our best search engine technicians.
Other than being overall well-rounded search engines, Rowan is a beast when it comes to the site audit technical side of things… as you’ll soon learn. Read more »
Undoubtedly, the most crucial expertise in offsite SEO lies in mastering the art of anchor text selection.
Achieving the ideal anchor text distribution can propel you to the top of search engine results pages (SERPs) with fewer links compared to your competitors. Conversely, poor anchor text selection could result in a dreaded Penguin penalty.
As an SEO expert, the most frequent question I receive from clients is: “Which anchor text should I use?” While I’d be thrilled to provide a straightforward answer, the truth is that it requires more than just a five-minute explanation. Read more »
4 years ago, I was sitting down with a business partner and we decided to sell links from our private blog network.
But if we were going to do it, we were going to do it right. We wanted to change the game of PBN rentals.
We wanted to have the most powerful links, the most secure network, and the best customer service. Read more »
Impressive. Knowledgeable. Underrated.
These are a few words that I would use to describe Brendan Tully.
B.T. is one of the first SEOs I ever met in Chiang Mai. He’s a veteran in the game and it shows. I mean… the man used to be commissioned by the Australian government to teach SEO. Read more »
As an SEO veteran since 2009 and the founder of multiple 6-figures SEO businesses, including Diggity Marketing, LeadSpring, The Affiliate Lab, and The Search Initiative, I’ve encountered numerous SEO challenges.
One such challenge that’s been causing a stir in the industry is keyword cannibalization.
Despite the controversy surrounding it, I believe it’s crucial to address this issue as it can hinder your ranking success. Read more »