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Case Studies

Get the latest SEO insights and field-tested strategies. Find out how others like you have seen increases in their traffic and revenue.

Technical SEO Audit Cover Image

The Definitive Technical SEO Audit Guide For 2026

To put it simply, if your website’s technical SEO isn’t on point – you’re not going to rank well on Google.

As a professional digital marketer with over 10 years of experience in conducting technical SEO audits, I understand this very well.

Having great content and backlinks isn’t enough when it comes to ranking in the top positions of Google search. If you really want to dominate the search engine results pages, you want to make sure that your website’s Technical SEO is perfect. Read more »

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SEO Testing: The Secret To Maximize Your Website Traffic and Profits

Search engine optimization (SEO) requires constant testing to be effective. If you don’t understand what changes drive growth (or why visitors respond the way they do), you’ll waste your time guessing at solutions while your competitors leave you in the dust.

In this article, as someone with significant SEO expertise, I will provide a comprehensive understanding of SEO testing, the challenges of acquiring actionable data from Google Analytics, and how to conduct SEO tests that effectively improve your crucial performance indicators.

Upon concluding this article, you will not only recognize the transformative potential of SEO testing but also benefit from three of my recent test results that defy traditional SEO principles. Read more »

E-commerce Case Study Cover

E-Commerce SEO Case Study – How to Increase Traffic, Transactions, and Revenue

Throughout this case study, you will learn the techniques that were used to increase transactions on an e-commerce website by over 90%. This was done by building a custom, but replicable, strategy for a long-standing client of 2 years.

You will soon learn the technical, onsite, and backlinks approach that allowed this e-commerce client to grow their traffic by 48% year on year.

This traffic growth saw transactions increase by 93.20%, which generated an additional $49k for the year for the client or a 39.45% increase in overall revenue (from $123.6k up to $174.5k).Read More »E-Commerce SEO Case Study – How to Increase Traffic, Transactions, and Revenue Read more »

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45.99% Earnings Increase in 5 Months for a Digital Infoproduct [SEO Case Study]

You’re about to get the strategy behind one of the most challenging SEO campaigns my SEO agency has ever run.

Why was it so challenging?  3 reasons:

In the case study below, you’re going to learn the technical playbook, the onsite content strategy, and the link building techniques we carried out to get this 45.99% revenue growth win for this infoproduct business. Read more »

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Ultimate Guide to Surfer Onsite Optimization in 2026

Do you know the best thing about on-page SEO? Control.

As an experienced SEO professional with more than 10 years of experience in the field and founder of multiple 7 figure digital marketing businesses, I know firsthand the importance of on-page optimization in achieving higher search engine rankings.

Even with a small budget, you can see real results with on-page optimization. You won’t get the #1 spot overnight, but you can still rise in the ranks with fewer backlinks than your competitors. Read more »

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E-Commerce SEO Case Study: How we 4x’d Traffic and Doubled Revenue

Whether you’re an e-commerce manager or an SEO specialist, you’ve invested a considerable amount of time and energy into working out the best practice approach for tackling organic search for online stores.

In this case study, I’ll be showing you my agency The Search Initiative was able to double revenue by building a custom strategy for one of our e-commerce clients who operates within a small b2b furniture niche.

My goal with this case study is to introduce you to a wide range of new ideas that will help you to expand and improve your e-commerce SEO game and better serve your customers. Read more »

Hardest Affiliate Niches

What Does it Take to Rank in the Most Difficult Affiliate SEO Niches?

Ever wonder what it’s like to compete in some of the most difficult affiliate SEO niches?

As someone who has built and sold multiple affiliate websites for a healthy profit, I understand the ins and outs of this competitive space.

To give you an inside look, I sat down with 6 of the world’s top affiliate SEO experts to discuss what it takes to rank in various competitive affiliate marketing niches, from CBD to Pharma. Read more »