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Case Studies

Get the latest SEO insights and field-tested strategies. Find out how others like you have seen increases in their traffic and revenue.

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How to Double Monthly Traffic Within Six Months – [eCommerce 2024 Case Study]

Do you have an eCommerce website with hundreds of category pages and thousands of product pages? Learn how to grow your organic Google traffic in this follow along case study. I’ll guide you step-by-step so you can learn the same tactics that my team at The Search Initiative used to double our client’s organic traffic on their eCommerce sneaker website within six months. Read More


What a Data Dump From Empire Flippers Told Us About the Best Niches for Affiliate Marketing

As a seasoned affiliate marketer and founder of several successful niche websites, I understand the challenges that come with choosing the right niche for your affiliate marketing business. That’s why I was excited to partner with Empire Flippers to conduct a comprehensive data study on more than 300 affiliates, display advertising, and Amazon associate sites sold since 2019. We’ve broken down this data to give you some niche ideas and help you choose the most lucrative affiliate marketing niches for your 1st or 50th site. We’ll start by using the data to highlight the most important findings. Then we’ll take an eagle-eyed view of how all the sites in our study handle content, links, and time spent. Finally, we’ll reveal and analyze our favorite niches for affiliate marketing (in our opinion). Read More

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The Definitive Technical SEO Audit Guide For 2024

To put it simply, if your website’s technical SEO isn’t on point – you’re not going to rank well on Google. As a professional digital marketer with over 10 years of experience in conducting technical SEO audits, I understand this very well. Having great content and backlinks isn’t enough when it comes to ranking in the top positions of Google search. If you really want to dominate the search engine results pages, you want to make sure that your website’s Technical SEO is perfect. Conducting a full technical Search engine optimization audit can be a pretty daunting task. Lucky for you, I’ve broken down each of these SEO elements and have provided a helpful SEO audit checklist with ready-to-use templates for you to follow. From the most basic level of ensuring that Google can crawl and index your content to more advanced techniques that look into site speed, mobile SEO, JavaScript SEO, and more, I’ll be with you every step of the way. Read More

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SEO Testing: The Secret To Maximize Your Website Traffic and Profits

Search engine optimization (SEO) requires constant testing to be effective. If you don’t understand what changes drive growth (or why visitors respond the way they do), you’ll waste your time guessing at solutions while your competitors leave you in the dust. In this article, as someone with significant SEO expertise, I will provide a comprehensive understanding of SEO testing, the challenges of acquiring actionable data from Google Analytics, and how to conduct SEO tests that effectively improve your crucial performance indicators. Upon concluding this article, you will not only recognize the transformative potential of SEO testing but also benefit from three of my recent test results that defy traditional SEO principles. To begin, let’s briefly define SEO testing and examine its different manifestations. Read More

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E-Commerce SEO Case Study – How to Increase Traffic, Transactions, and Revenue

Throughout this case study, you will learn the techniques that were used to increase transactions on an e-commerce website by over 90%. This was done by building a custom, but replicable, strategy for a long-standing client of 2 years. You will soon learn the technical, onsite, and backlinks approach that allowed this e-commerce client to grow their traffic by 48% year on year. This traffic growth saw transactions increase by 93.20%, which generated an additional $49k for the year for the client or a 39.45% increase in overall revenue (from $123.6k up to $174.5k). Read More

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SEO Agency to Affiliate: How Julie Adams 12x’d Her Income

I’m about to interview one of my favorite SEOs in the world, Julie Adams. I first learned about Julie’s story in The Affiliate Lab, where she shared her experience of quitting the digital marketing agency that she worked at and switching over to affiliate SEO. Now, she’s making more money in one month than she did in an entire year at the agency! Stick around for this interview because we’re going to get into not only her story but her entire process on how she ranks websites — from backlinks to on-site SEO. Basically, everything she does to get her affiliate portfolio ranked today. Read More

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45.99% Earnings Increase in 5 Months for a Digital Infoproduct [SEO Case Study]

You’re about to get the strategy behind one of the most challenging SEO campaigns my SEO agency has ever run. Why was it so challenging?  3 reasons: First, the niche is massively competitive: A make-money-online infoproduct in the financial niche.  Nuff said. Second, we only had 5-months to pull this off. Third, just like any other client, they were extremely hungry for results and demanded quality work. In the case study below, you’re going to learn the technical playbook, the onsite content strategy, and the link building techniques we carried out to get this 45.99% revenue growth win for this infoproduct business. Read More

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Ultimate Guide to Surfer Onsite Optimization in 2024

Do you know the best thing about on-page SEO? Control. As an experienced SEO professional with more than 10 years of experience in the filed and founder of multiple 7 figure digital marketing businesses, I know firsthand the importance of on-page optimization in achieving higher search engine rankings. Even with a small budget, you can see real results with on-page optimization. You won’t get the #1 spot overnight, but you can still rise in the ranks with fewer backlinks than your competitors. There are two ways to deal with on-page optimization: you can do it on your own and build great content from scratch, or you can use tools that speed up your optimization work. Like we do. In this guide, you’ll learn more about Surfer, an SEO tool that specializes in on-page optimization. You’ll also get a step-by-step guide on how to use the tool to create better content, fill content gaps, and rank higher for your chosen keywords. Read More

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Case Study: Should you Put Display Ads on Affiliate Websites?

  You like money, right? Do you like cashing in a second time on websites and content you’ve already developed? I sure do, that’s why I designed a case study to determine whether it’s possible to turn a healthy affiliate site into a better earner by monetizing it through display ads. I get it, you’re immediately skeptical, right? Of course, you are. Multiple income streams are always awesome, but why would you ever monetize a site in a way that might get in the way of how it pays you now? Most affiliate marketers shun ads because their sites make money by drawing people directly to affiliate links, not ads. People on the affiliate side rightfully ask: Won’t ads distract people away from the links to my affiliate products? Won’t I lose the precious trust of my readers? Will my site load slower? Those concerns are exactly what I set out to test in this latest case study. In the following article, you’re going to learn what effect the introduction of ads had on load time, traffic, earnings, and other site growth factors. Finally, you’ll walk away with a definitive answer on if display ads are a valuable addition to your affiliate content sites. Read More