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December 2020 SEO_Roundup

Diggity Marketing SEO News Roundup – December 2020

We’ve made it to the final month of the year, but that’s no excuse to slow down. This month has been a significant one for SEO knowledge. What you’re about to learn can help you rocket-boost your operations into the new year. First, I’ve got three deep data dives for you. You’ll get to review an analysis of real link building campaigns, what the research says about optimizing for snippets, and how to recognize the anatomy of an SEO attack. After that, you’ll review an unusually-rich set of guides. You’ll learn how to use Google Discover to drive traffic, how to leverage keyword mapping, and how to match the user intent to SERP features. Finally, we’ll look at the month’s most prominent news. You’ll learn the details of the latest December core update, what was covered in Google’s crawl stats announcements, and why auto-generated news stories dropped and then vanished earlier this month. Read More

November 2020 SEO-Roundup

Diggity Marketing SEO News Roundup – November 2020

With the holiday season almost upon us, this month may be your last chance to buckle down and meet your goals. Fortunately, this month’s rich set of guides and data breakdowns will give you the edge you need to make two months of progress in one. The guides are first. They’ll teach you why online businesses make the best cash flow investments, how to create copy for higher conversions, and a possible cause for high rankings that don’t correspond to increased click-through rates. After that, you can catch up on the latest data. You’ll learn a process for predicting the ROI of SEO, whether there’s evidence that Google’s next update will leverage BERT, and Youtube’s dominance of Google video searches. Finally, you’ll get the latest SEO news. It includes a breakdown of Google’s AI announcement, some recent chatter on how site sections can impact an entire site’s rank, and an official announcement of my Black Friday deals. Read More

October 2020 SEO Roundup cover

Diggity Marketing SEO News Roundup – October 2020

You’ve got three months left to make this year the one that breaks all your records. With everything you’re going to learn in this roundup, that may be more than enough time. We’ll start with a pack of guides. You’ll learn how (and when) to use tier 1 vs. tier 2 PBNs, why websites are an evergreen business, and how you need to change your tactics to handle in-house SEO. Then, we’ve got data you can use to impact your operations. Learn how top SEO companies are optimizing their sites, whether emojis in subject lines can affect your open rates, and what causes rank volatility by the numbers. Finally, we’ll close with two news items you can’t miss. Learn the results of SEOs voting on the best Facebook group and whether we have reason to believe that Google will soon be launching authority profiles. Read More

September 2020 SEO News

Diggity Marketing SEO News Roundup – September 2020

The last quarter of the year is here. It’s time to ask yourself if you’re beating your personal records from last year or losing ground. If it’s not looking good, this roundup may be the boost you need to clear the final stretch and come out a winner. In this month’s guides, we’ll cover Ryan Stewart’s 1-day SEO hack, a breakdown of the three stages of link building, a new method for finding local SEO keywords in bulk, and a neutral look at whether PBNs are still performing. Then, you can catch up on the latest research with case studies. You’ll see the data on building backlinks with a stat page, a breakdown of Google user behavior, and whether your SERP position affects how much room Google gives your description. We’ll close with the news. This month, a college kid fooled tens of thousands of people with an AI-generated blog, and Apple made moves that suggest it may be launching a search engine. Read More

August 2020 SEO Roundup cover photo

Diggity Marketing SEO News Roundup – August 2020

If you prefer to live life on the cutting edge, this roundup is for you. Several of SEO’s most innovative minds have published pieces this month, and we’ve got them covered here so you won’t miss out. It starts with some chunky guides. You’ll learn how to get the perfect length for a blog post in any niche, some advice on doing a 100K launch with no ads, plus a neat method you can use to scale keyword research using Python (don’t worry, you can copy the code out of the article). After that, we’ve got two case studies for you. Learn what the data says about how to discover any website’s traffic, and whether Google is effective at crawling tabbed content. Google dominates our news section this month. You’ll catch up with announcements about a new paid GMB profile, the death of the structured data testing tool, what Google revealed during their recent congressional hearing, and what was up with all the recent rank fluctuations. Read More

July 2020 SEO Roundup Cover Photo

Diggity Marketing SEO News Roundup – July 2020

A few months after the last big update, we’re all finally starting to find our feet again. We’ve added some new terms to our vocabulary and some new tools to our skill sets. Now is the time to start thriving again, and this roundup is going to help you do that. We’ll start with some case studies. You’ll learn how one company turned SEO, outreach, and content into a $6B valuation. You’ll also see how effective guest posts are in 2020, a process for increasing traffic by more than 300%, and what the data says about category dilution. This month’s guides will teach you what role CSS and Javascript play in SEO, whether E-A-T can be employed as a ranking factor, and whether Google uses sentiment analysis. Then, you can catch up with the latest news stories. Find out if Google is using ‘sentiment analysis’ to rank pages, review an extended explanation of how Core Web Vitals are used and find out how you can start getting analytics data right in Google Search Console. Read More

June 2020 SEO Roundup Thumb

Diggity Marketing SEO News Roundup – June 2020

Is your second quarter going the way you planned? May was a wild month for SEO. Changes came down that were not explained, but now, we know a lot more. The case studies, guides, and news items of this roundup will help you get back on track. We’ll start with some juicy case studies. This month, you’ll get a deep dive into the May Google Core Update, the numbers on digital PR as a link building strategy, and a data breakdown on the real power of rich snippets. Then, you can expand your personal toolset with the month’s most cutting-edge guides. You’ll learn how to make your content succeed, how to create SEO-friendly URLs, and how to take the business intelligence approach to SEO link building. Finally, we’ll cover the month’s breaking news. You’ll discover the real culprit of the ranking fluctuations, review Google’s closing notes on the May 2020 update, and find out why web vitals have replaced speed reports in Google’s search console. Read More

May 2020 SEO-Roundup cover image

Diggity Marketing SEO News Roundup – May 2020

The last couple of months have been crazy for everyone. Now, we can see the light at the end of the tunnel and it’s time to hit the ground running. Need to gather some momentum? That’s where we come in. This month’s roundup is filled with all the latest tricks to carry you forward. First, we have the month’s top guides. You’ll see the latest keyword research tips from Moz, get actionable advice for building tier 2 links, and pick up a new technique to track anchor text for incoming links. After that, we have some data-packed case studies. Learn some new ways to analyze Google Core Updates, what the data says about how Coronavirus has impacted SEO visibility, and why you should “launder” irrelevant content by turning it into duplicate content. After that, we’ll catch you up on the latest news. Get the latest on the recent algorithm updates. Then, learn what Google has to say about old content, find out how much GMB impressions have collapsed, and discover whether Google is still not indexing new content. Read More

April 2020 SEO Roundup-featured image

Diggity Marketing SEO News Roundup – April 2020

There’s no dodging the elephant in the room. These are tough times. Take a deep breath and remember: things are scary, but working online puts you in a great position to survive. If you want to thrive, here’s a roundup of the items from the last 30 days that you can’t miss. First, pick up some extra insights from the month’s case studies. You’ll learn what the latest numbers say about page sentiment and why it matters. You’ll also get to see how much internal linking alone can do for SEO, and review the latest COVID-19 industry impact research. Then, expand your skills with new guides. You’ll learn what role content auditing plays in a 6-figure website sale, plus the hidden ranking factor you may be deleting. Then, you’ll get 28 SEO pro’s opinions on the best ways to build links. Our news and analysis items will get you up-to-date on the big Amazon affiliate commission cuts, plus other coronavirus projections for SEO. You’ll learn what consumer polls reveal about what SEO services are valuable, and why Google’s results were so volatile last month. Let’s begin with what ~20,000 pages worth of data tells us about page sentiment. Read More

March 2020 SEO Roundup - featured image

Diggity Marketing SEO News Roundup – March 2020

This month’s items are a real toolkit for dedicated SEOs. Many of them focus on areas that aren’t often covered. That means you may catch your competitor’s sleeping. It starts with a pair of detailed guides. First, you’ll learn why some feel that web design and UI matter more in 2020. Then, you’ll get some advice on how to pitch to the press like a pro. After that, here comes your data fix in the form two chunky case studies. Is your keyword traffic tool giving you good data? Does the top search result just keep getting lower? Numbers don’t lie, but you may want to interpret the data for yourself. Finally, we cover the news. Don’t miss Google’s response to a Moz post or some fresh tips on how to future-proof a content site. Finally, catch two dispatches from Google on how they treat nofollow links and whether to worry if your content is being scraped. Let’s dive in. First, we’ll look at why one SEO is arguing that web design and UI matter more than ever in 2020, and what changes may be necessary to keep up. Read More