Get the latest SEO insights and field-tested strategies. Find out how others like you have seen increases in their traffic and revenue.
Cold email outreach is still widely used for link building. However, the conversion rates have decreased drastically as many link builders utilized cold outreach the wrong way.
Spending time on prospecting, finding email addresses, crafting email copy, and sending emails just to receive a couple of responses is very frustrating.
So, what can you do to increase response rates, and get those high DR links? Read more »
If you aren’t keeping every aspect of your website’s SEO performance in tip-top shape, you’ll struggle to see much organic growth.
Every SEO campaign is different – some websites require more focus on just one or two of the core components of SEO (content, backlinks, and technical factors) whereas others may require optimization and improvements across the board.
These SEO issues can be discovered by carrying out an SEO audit of your website which can uncover a whole range of action points that need to be addressed. Read more »
Regardless of your website’s size, the keys to a successful SEO campaign are (on-page), links (off-page), and technical factors.
Your content acts like the body of a race car, and it’s referring backlinks like race fuel. The technical factors act like the nuts and bolts allowing everything else to perform at its best.
If you miss either of these then your website will struggle to rank much like a race car struggling to get down the track. Read more »
Over the past few years, Google has focused on ranking pages based on the authority, relevance and trust conveyed by a website’s content and backlinks.
That being said, increasing a website’s authority, relevance and trust has become more difficult than ever before.
If you have concerns that your site is falling behind your competition when it comes to these three factors, you’ll want to follow the steps outlined in this case study. Read more »
Do you have an eCommerce website with hundreds of category pages and thousands of product pages?
Learn how to grow your organic Google traffic in this follow along case study.
I’ll guide you step-by-step so you can learn the same tactics that my team at The Search Initiative used to double our client’s organic traffic on their eCommerce sneaker website within six months.Read More »How to Double Monthly Traffic Within Six Months – [eCommerce 2025 Case Study] Read more »
As a seasoned affiliate marketer and founder of several successful niche websites, I understand the challenges that come with choosing the right niche for your affiliate marketing business. That’s why I was excited to partner with Empire Flippers to conduct a comprehensive data study on more than 300 affiliates, display advertising, and Amazon associate sites sold since 2019.
We’ve broken down this data to give you some niche ideas and help you choose the most lucrative affiliate marketing niches for your 1st or 50th site.
We’ll start by using the data to highlight the most important findings. Then we’ll take an eagle-eyed view of how all the sites in our study handle content, links, and time spent. Finally, we’ll reveal and analyze our favorite niches for affiliate marketing (in our opinion).Read More »What a Data Dump From Empire Flippers Told Us About the Best Niches for Affiliate Marketing Read more »
Starting a new website from scratch?
I’m going to share with you the steps my team at The Search Initiative took to grow a relatively new marketing service website’s monthly organic traffic by a whopping 3012%.Read More »Marketing Services SEO: Growing Monthly Website Traffic By 3012% – Case Study Read more »
To put it simply, if your website’s technical SEO isn’t on point – you’re not going to rank well on Google.
As a professional digital marketer with over 10 years of experience in conducting technical SEO audits, I understand this very well.
Having great content and backlinks isn’t enough when it comes to ranking in the top positions of Google search. If you really want to dominate the search engine results pages, you want to make sure that your website’s Technical SEO is perfect. Read more »
Search engine optimization (SEO) requires constant testing to be effective. If you don’t understand what changes drive growth (or why visitors respond the way they do), you’ll waste your time guessing at solutions while your competitors leave you in the dust.
In this article, as someone with significant SEO expertise, I will provide a comprehensive understanding of SEO testing, the challenges of acquiring actionable data from Google Analytics, and how to conduct SEO tests that effectively improve your crucial performance indicators.
Upon concluding this article, you will not only recognize the transformative potential of SEO testing but also benefit from three of my recent test results that defy traditional SEO principles. Read more »
Throughout this case study, you will learn the techniques that were used to increase transactions on an e-commerce website by over 90%. This was done by building a custom, but replicable, strategy for a long-standing client of 2 years.
You will soon learn the technical, onsite, and backlinks approach that allowed this e-commerce client to grow their traffic by 48% year on year.
This traffic growth saw transactions increase by 93.20%, which generated an additional $49k for the year for the client or a 39.45% increase in overall revenue (from $123.6k up to $174.5k).Read More »E-Commerce SEO Case Study – How to Increase Traffic, Transactions, and Revenue Read more »