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Case Studies

Get the latest SEO insights and field-tested strategies. Find out how others like you have seen increases in their traffic and revenue.

How to Build a Scalable White Hat Agency-cover Image

How to Build a Scalable White Hat Agency [Case Study from TSI]

A few years ago, my agency The Search Initiative (TSI) decided to remove PBNs as a part of our link building strategy and move over completely to a white hat link building model.

While PBNs only made up a small portion of our strategy, we knew this would be a fairly big undertaking. This would involve the re-design of the overall process and our approach to campaigns.

Every decision that we make at the agency is data-driven. We constantly test, experiment and analyze. Read more »

10beasts interview

The Story of 10Beasts.com – An Uncensored Interview with Luqman Khan

About a year ago, I was introduced to a site called 10beasts.com.

At the time, it was an 8-page affiliate website in the technology niche that quickly busted out of the sandbox in six-figure profitability within 8 months.  December 2016, it broke $80k.

This site became incredibly popular when it was featured on Glen Alsop’s Gaps.com.  I mean, how often does someone go public with an affiliate website of this level? Read more »

SEO Spotlight

SEO Spotlight: Daryl Rosser, Lior Ohayon, Joseph Elshazly

Welcome back to Episode 2 of the SEO Spotlight series.  In the last episode, we visited three SEO’s that think outside-the-box in order to tackle their problems.

Being a person who appreciates creativity, I’ll be keeping up with the same theme here by interviewing three more SEOs who have made great progress in the areas of affiliate SEO, PBN, and client scaling.  You’ll learn their thought processes and find out how you can apply these same ideas to your own SEO projects.

Read More »SEO Spotlight: Daryl Rosser, Lior Ohayon, Joseph Elshazly Read more »

SEO Spotlight

SEO Spotlight: Jacob Kettner, Daniel Moscovitch, Michael Landau-Spiers

I was a strange child.  I always seemed to do things a bit differently than the other kids.  The habit stuck.

I use four fingers to hold a pen.  I’m right-handed but left-legged.  I never wear underwear.  You should see the process I use to tie my shoes.

Needless to say, I’ve always been fascinated with the various ways we can solve the same problems.  In my own SEO business, I spend a majority of my time testing.  What I’ve found is there is no cookie-cutter blueprint for success in SEO.  It’s always going to depend on your particular situation, skill set, and resources. Read more »

Reduce Sandbox Length by Timing your Backlinks

Reduce Sandbox Length by Timing your Backlinks

Definition: When you build links to a site and you see little to no ranking benefit.

Back around mid-2014, we started to see a sandboxing effect on new domains that had been recently registered.

Before that time, you used to be able to register a new domain, build some backlinks to it, and within 5 days it could potentially be on page 1.  Now a days, SEOs are reporting sandbox periods of 3-6 months long. Read more »

SEO Testing Results CTR & Social Shares in 2015

SEO Testing Results: CTR & Social Shares in 2015

There’s a ton of buzz going around about what the next face of SEO is going to look like.  Those who stay ahead of the curve are going to reap the benefits.  In case you’re not up to speed, here’s a summary on a few SEO techniques are being hyped up right now and my testing results on each.

Tweets, Shares, G+’s, Facebook likes, Pins, and bookmarks.

There’s been a ton of talk about social signals over the past 3 months.  People have come forth saying that they’re ranking local search YouTube videos solely on social signals.  The main debate seems to be over how the social signals are obtained.  Namely, if they should come from real accounts or automatically generated accounts. Read more »