Over the past few years, Google has focused on ranking pages based on the authority, relevance and trust conveyed by a website’s content and backlinks.
That being said, increasing a website’s authority, relevance and trust has become more difficult than ever before.
If you have concerns that your site is falling behind your competition when it comes to these three factors, you’ll want to follow the steps outlined in this case study. Read more »
March is filled with a surprising number of changes for SEO. Don’t miss this roundup if you like to stay ahead of the pack.
First, you’ll learn some new skills from the top guides. You’ll find out why traffic matters for links, what to do when rich snippets steal your clicks, how to pick Google search entities, and why score data can lead to bad decisions.
Next, you’ll get some data you can put to use from the newest studies. You’ll learn the results of a split test with substantial implications for how you should structure your titles. You’ll also find out why you may have recently lost a favicon. Read more »
If you want to keep your momentum going into the new year, you’ve come to the right place. Our February roundup includes the tips you need to stay on top.
We’ll start with the case studies. First, you’ll learn how well PBNs work in foreign SEO. Then, you’ll discover one SEOs method for achieving 600%+ growth.
Next, you will pick up some new skills from our top guides of the month. They’ll teach you how to reclaim keyword data that’s been lost, how to use better SEO formulas in Google sheets, how to extract core web vitals data, and how to keep paywalled content SEO compliant. Read more »
In December 2020, many affiliate websites completely lost their rankings due to Google’s Core Algorithm Update. If your site’s rankings were also wiped out by this update or if you just want to make sure your sites won’t be affected by it in the future, this post is for you.
At the time, I had crawled over 600 affiliate websites to tease out what commonalities there were on sites that gained rankings vs sites that lost rankings following the update. You can watch that analysis here:
One of the core findings was that the ratio between informational content to commercial content seemed to play a part. In particular, affiliate sites with high proportions of commercial content seemed to be hit the hardest. Read more »
If you want to jump into the new year like a pro, you need to keep ahead of your competition. That’s where our roundup comes in. We’ve got the latest guides, case studies and new stories from SEOs top minds.
First, we’ll cover the month’s biggest guides. You’ll learn how to avoid the most common link prospecting mistake. Then, you’ll get some deep insights into the 2021 product review update and recent local algorithm update.
Next, we’ll dig into the month’s most informative case studies. You’ll discover whether FAQs help SEO, what improves core web vital scores, and how one site more than doubled its leads with content optimization. Read more »
Do you have an eCommerce website with hundreds of category pages and thousands of product pages?
Learn how to grow your organic Google traffic in this follow along case study.
I’ll guide you step-by-step so you can learn the same tactics that my team at The Search Initiative used to double our client’s organic traffic on their eCommerce sneaker website within six months.Read More »How to Double Monthly Traffic Within Six Months – [eCommerce 2026 Case Study] Read more »
You’ve made it to the end of the year, but this week’s roundup will give you no excuses for slowing down. We’re closing out 2021 with an excellent set of guides, case studies, and news items.
First, we have some guides that show off SEOs latest tricks. You’ll learn how to create topic clusters using Wikipedia, how to get a lot more insight into your bounce rate, and why indexing is getting harder.
Next, we’ll look at some case studies. You’ll find a huge analysis of the winners and losers of the last big update and some hard data on building better titles. Read more »
We’re approaching the end of yet another year. If you want to keep your momentum up for the next one, this roundup is filled with the tips, tricks, and discoveries you need to know.
First, we’ve got three new guides for you. You’ll learn how to thrive despite low traffic, how to rank images for mobile searches, and how to turn theories about Google Quality Guidelines into action.
Next, we’ve got some case studies from the top minds in SEO. You’ll learn what the data says about the value of CTAs in page titles, the accuracy of keyword tools, and the impact that Google’s policy of rewriting titles has on split-testing. Read more »
Are you looking to make some last major moves before we start thinking about next year? Our latest roundup has some tips and research that can help you make the last quarter your best quarter.
First, we have four thick guides. They’ll teach you how to beat Google title rewrites and how to build deep links with PR tactics. You’ll then learn how not to get tripped up by copying a competitor’s mistake and how to do faceted navigation better.
After that, you can jump into two actionable case studies. The data will tell you how many footer links are a good idea (I bet it’s more than you think) and whether you should really be stressing about big changes from the next update. Read more »
If you want to know whether your website is in good SEO shape or not, you need to check your backlinks.
I’ve been doing SEO since 2009. I have played around with both white hat and black hat SEO techniques, and I can tell you from my own experience that your backlink profile health can make or break your SEO efforts..
That’s why a backlink audit is crucial for your website’s search engine ranking. Read more »