Diggity Marketing Blog: SEO Testing Results & Case Studies

Stay ahead of the competition with the latest SEO news, analysis, and tips. This roundup, featuring the latest core update and some big AI changes, has everything you need to hit the ground running.

Big news opens this roundup. You’ll see the first early analysis on the new broad Core Updates, learn about the removal of FAQ snippets, and find out what’s rolling out alongside Google’s new Search Generative Experience (SGE).

Next, you’ll get the latest numbers from recent case studies. You’ll get some data-based arguments for why AI optimization may be the future of SEO and how other SEOs are making the most of these new tools. You’ll also see an analysis of how digital “goliaths” are doing SEO and what one SEO learned as a Google Search Quality Rater. Read more »

If you want to amplify your SEO efforts with AI, this is a roundup you shouldn’t miss. We’ve gathered together some of the most essential guides, case studies, and news headlines to keep you ahead of the competition.

The guides are the first. They’ll give you the tools you need to use generative AI to increase E.E.AT. scores, understand Google’s own systems, run better campaigns with machine learning, and use ChatGPT to find keyword variations.

Next, the case studies will give you real data on what’s working in SEO. You’ll learn how one site grew 200% with image-based SEO, the experiences of SEOs who removed AMP, and the results of an interesting experiment that disallowed humans. Read more »

This month’s roundup has the latest SEO data studies, guides, and news headlines you need to stay ahead of the competition.

To start, you’ll get some data from our studies. The first one is a poll of marketing teams, including major names like Spotify, on their implementation of AI. The next is a deep-dive case study into how one brand took a commanding lead in the volatile insurance niche.

Then, you’ll pick up some new skills from our guides. First, you’ll learn how to use the new Google Perspectives feature. Then, you’ll learn how to improve your informational content by using points of view. Read more »

Read this roundup to catch up on AI and SEO. This summary of May’s top guides, data studies, and news headlines comes packed with 5 fresh items covering new AI systems and the changes they are bringing to search.

The first guide will introduce you to SGE—Google’s new AI search augment— and how it works. Then you’ll learn about some new recommended KPIs for content quality and find out how to seize the most low-hanging SEO opportunities on a tight budget.

The data studies are next. You’ll see the path one team took from 0 to 12,000,000 users in 2 years. Then, you’ll find out which brands are recommended by AI engines (and why), read a large-scale report on the state of search, and see the data for predictions that AI use will grow by 5x this year alone. Read more »

In the first case study, you’ll get a behind-the-scenes look at how a site earned one million visitors. Then, you’ll get a breakdown of the latest review update and another breakdown of what it may target now and in the future.

The guides are next. You’ll learn new skills to help you develop content from AI and find out what matters most to make the first page in 2023.

The roundup closes with some headlines you shouldn’t miss. You’ll get confirmation that the Reviews Update is finally over, a notice to export your analytics data, the resolution of the ‘site name’ error last month, and some of the latest official guidance on creating helpful content.Read More »Diggity Marketing SEO News Roundup—May 2023 Read more »

First, you’ll get hard data from the latest case studies. The studies cover the state of AI in the marketing industry, the winners and losers of the last big update, and whether going viral helps with SEO.

Next, the guides will give you some new skills to put to work. You’ll learn how to find out if PBNs are still working, how to apply AI to create SEO-friendly content, and how to do your own tracking of Google Update changes.

The top SEO headlines are waiting for you at the end. Google has announced the broad core updates are done and provided some details about how they catch fake reviews. There’s also a new reviews update that’s no longer just about products.Read More »Diggity Marketing SEO News Roundup—April 2023 Read more »